Blog

Steps to Take Before Starting a Startup

Many people today want to start their own venture. Some do it for the promise of having a lucrative career, while others prefer this option due to the flexibility and freedom of being a business owner. However, starting a business is a lot more complicated than it meets the eye.  You simply can’t wake up…
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The Basics of Starting a Home-Based Business for Seniors Who Are Up for the Challenge

Seniors today sometimes find themselves torn between going back to work and maintaining the freedom they have as retirees. One option that gives you the best of both worlds is to start your own home-based business. When you run your own business, you don’t have to work around someone else’s schedule, but you still reap…
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Jobs That Have the Highest and Lowest Gender Wage Gaps

The gender wage gap is a phenomenon that is impossible to reconcile. Why should women and men ever be paid disproportionately for doing the same jobs?  While the gap is shrinking, the numbers are still rather shocking. A study by Glassdoor of over 400,000 positions found that men make an average of 21% more than…
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International Business Opportunities for Entrepreneurs

Often the mark of a good businessperson is the ability to think outside the box. Startups across the country are going up in record numbers. Much of this can be attributed to the access and affordability of being able to go into business for yourself. However, too much access can cause overcrowding in the market,…
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Strengthening Your Referral Network

There’s no better way to close out the year than by upping your marketing game. I’m not talking about paid ad campaigns, but rather about your referral network. Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours.…
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7 Tips for Responding to Negative Customer Reviews

Not one customer views a product the same. This fact alone can cause a variety of feedback and responses from consumers. BrightLocal reports 86% of consumers read reviews of local businesses. This audience is too significant to ignore, which proves why companies are investing time into negative review responses.  How a business reacts to negative…
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Buyer Personas Are Important to Visualize Marketing Campaigns in the Right Context

Knowing the ideal customer is the way to create customer-centric marketing campaigns that triumph in business today. Although this is a perfect situation in marketing, it is often easier said than done. Or else why would numerous marketing campaigns keep emerging that do not have any specific customer in mind? Creating a visual and verbal…
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A small business owner’s guide to Microsoft Excel

How familiar are you with Excel? While most professional people have a basic idea of what it is, and may even have dabbled inside the spreadsheet software when pushed, many are happy to leave it to the accountants. Independent entrepreneurs, in particular, may shy away from Excel because it seems like a steep learning curve…
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Get down to the art of conquering conflict in the workplace – Part 2: Working effectively with others

More than likely, your office setting is filled with many employees who comprise just as many diversities in terms of their skills, strengths and weaknesses, cultural norms and backgrounds.  These people also come with their own set of unique ideas, communication styles, habits and ethics. According to Forbes, a staggering 60 – 80% of challenges…
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Get down to the art of conquering conflict in the workplace – Part 1: When systems, processes and people don’t always align

Conflicts among individuals in the workplace are rife and varied Conflicts among individuals in the workplace are rife and varied and can range from petty arguments such as fighting over who is first to get to use the printer to matters of major mistrust and sometimes even breech of corporate ethics.   In this two-part article…
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