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3 Tips for Marketing to Your Target Audience

Marketing can be easy if you know your target audience. There are plenty of tips that you can follow. This way, every marketing campaign will have a better return on investment. Know Your Audience It’s important for you to know your audience through and through. QuickSprout says that when you are ready to define your…
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Picture of Professional Woman in black jacket, white top, and black bottoms

Tips for Building Your Professional Wardrobe

You’ve aced the interview and landed your dream job, which is definitely worth a round of applause! Now that you’re on the right career path, you’ll want to look the part – which means it’s time for a new, professional work wardrobe. Though many might not consider what you wear as a high priority, first…
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3 Reasons Why You Should Test Your Candidates Before Hiring Them

When you’re hiring candidates, it can be difficult to determine who can put their money where their mouth is. People can ace the interview but end up floundering because they aren’t able to keep up with the demands of the position. It’s vital for your business to find and hire the best talent you can…
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A Hybrid Cloud Strategy: What Businesses Need to Know

When you’re running a business, much of your important organizational and customer data is stored and used via tech. Thus, it’s obviously important to have a big focus on security. You need to find the best strategy for your specific venture’s needs — one that works according to your size, budget and the type of…
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Starting a Business? Don’t Forget to Review These Documents

Starting a new business can be a major undertaking. This is even truer when that new businesses is a franchise. Starting a new franchise business has many benefits, but, usually, a franchise business requires a significant initial cash investment, so proper due diligence should be undertaken. Such due diligence can involve a lot of legal…
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Women in STEM: Why We Need More Female Leaders in Technical Fields

According to Pew Research Center data, employment in science, technology, engineering, and mathematics (also known as STEM) occupations has grown by a staggering 79% since 1990. But while women have made tremendous strides in some areas of STEM, they are still extremely underrepresented in many sectors. This noticeable and pervasive gap tends to discourage other…
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How to Create a Healthier Work Environment for Your Employees

“Employee wellness” has been a buzzword in business circles for some time now. Companies have a significant financial interest in keeping their employees healthy as not only does it reduce insurance costs but healthy employees take less time off from work and tend to be more productive when they are on the job. That being…
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How Women Are Becoming Leaders in Male-Dominated Industries

Marilyn Loden coined the phrase “glass ceiling” more than 40 years ago. She first used the term during a panel discussion about women’s career aspirations. She noted that the female panelists focused on the deficiencies they felt in the workplace and shared the challenges of trying to climb the career ladder beyond middle management. Marilyn argued that…
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Why Small Business Leaders Need to Understand Big Data

Why Small Business Leaders Need to Understand Big Data

Big data has been around for quite some time, but only recently have the tools become available to transform data into knowledge that can be used in every part of the business. Many small business owners are not taking advantage of big data because they feel that they lack the resources and technical expertise. However,…
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45 Inspirational quotes from female leaders. Pictures of female leaders.

45 Inspirational Quotes from Female Leaders

Entrepreneurism is a challenging journey for most; and for women, there are additional obstacles in the way such as access to funding and overcoming the gender gap. Despite these challenges, there is no shortage of successful women to look up to. From mobile app startups to rising fashion designers, this collection of empowering quotes from…
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