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Steps to Take Before Starting a Startup

Steps to Take Before Starting a Startup

Many people today want to start their own venture. However, starting a business is a lot more complicated than it meets the eye.

Starting a Home-Based Business for Seniors

The Basics of Starting a Home-Based Business for Seniors Who Are Up for the Challenge

Seniors today sometimes find themselves torn between going back to work and maintaining the freedom they have as retirees. One option that gives you the best of both worlds is to start your own home-based business. When you run your own business, you don’t have to work around someone else’s schedule, but you still reap the benefits of earning an income.

Highest and Lowest Gender Wage Gaps

Jobs That Have the Highest and Lowest Gender Wage Gaps

The gender wage gap is a phenomenon that is impossible to reconcile. Why should women and men ever be paid disproportionately for doing the same jobs?

International Business Opportunities

International Business Opportunities for Entrepreneurs

Startups across the country are going up in record numbers. However, too many startups can cause overcrowding in the market, which leads to low success percentages. One of the most common alternatives is to seek business opportunities outside of the country. The following list contains some of the best choices to consider when attempting to grow internationally.

Your Referral Network

Strengthening Your Referral Network

Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours. As an eldercare placement agency, I’ll outline five universal practices we wish our business partners would implement.

Negative Customer Reviews

7 Tips for Responding to Negative Customer Reviews

How a business reacts to negative reviews can significantly impact future consumer perceptions of your company’s customer service and brand. Here are some general tips for responding to negative reviews.

Buyer Personas Are Important to Visualize Marketing Campaigns in the Right Context

Buyer Personas Are Important to Visualize Marketing Campaigns in the Right Context

Knowing exactly who your target customer is is the best way to create the customer-centric marketing that dominates in business today. Unfortunately, this is often easier said than done. Here is why it is still important.

Microsoft Excel

A Small Business Owner’s Guide to Microsoft Excel

How familiar are you with Excel? While most professional people have a basic idea of what it is, and may even have dabbled inside the spreadsheet software when pushed, many are happy to leave it to the accountants. Independent entrepreneurs, in particular, may shy away from Excel because it seems like a steep learning curve – and certainly not the most fun part of setting up your dream business.

Working effectively with others

Get down to the art of conquering conflict in the workplace – Part 2: Working effectively with others

In this two-part article, we cover some of the common types of conflict situations that arise in the workplace and consider appropriate measures that can be taken to reach a resolution.

Get down to the art of conquering conflict in the workplace – Part 1: When systems, processes and people don’t always align

Conflicts among individuals in the workplace are rife and varied Conflicts among individuals in the workplace are rife and varied and can range from petty arguments such as fighting over who is first to get to use the printer to matters of major mistrust and sometimes even breech of corporate ethics.   In this two-part article…
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