Building a Pipeline: 5 Ways to Get a Consistent Supply of Customers
Imagine this – May was your best month ever in business. By July 1st, you are trying to figure out where all of the customers went. I’ve heard it, seen it and lived it – over and over again. Feast and Famine. What happened to that consistent supply of customers?
What if you could change things up a bit? Change things so that you have a more consistent supply of customers in your business?
That’s where building a pipeline comes in for your business. Sure, you can turn on ads and get leads that way, but that can take time and tweaking to get just right. It can also be extremely costly, and depending on the value of a client to you, it may not be worth it.
So, what is this mysterious pipeline, and how do we get one?
Funny you should ask that question. Pipelines can come several ways. Here are 5 ways to build a pipeline with a consistent supply of customers:
1. Affiliate Programs
With this type of program, you can get people to help market your products or services in exchange for a percentage of the revenue.
2. Referral Partners
By building partnerships and a strong network, you can feed your business. This works well for certain types of businesses such as realtors, insurance agents, and mortgage brokers, but also for other types of service based businesses, like non-medical home care.
3. Facebook Groups
Done correctly, a Facebook group can be one of the best pipelines for your business, but it can be somewhat tricky to manage. With a Facebook group, you are constantly balancing engagement with time commitment, investment, and more. This is something that I love helping clients with because it can be incredibly fun and rewarding.
4. Your Website
With proper SEO, backlinks, and the like, you can turn your website into a fantastic lead generation pipeline for your business. It takes time, energy, and a really good strategy to grow, but over time you will see great improvements.
Yes. Pinterest. By using a few techniques to create pins and drive traffic back to your website, you will generate a lot more traffic and leads. You can also drive traffic back to a landing page or opt-in and get tremendous traction that way.
Building a pipeline doesn’t have to be super painful, but it does require consistent effort and building to make it work to the best of its ability.
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
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