User experience is a key element of modern business. If a company, big or small, doesn’t take their customers’ experience into consideration, they’ll be fighting an uphill battle with every step they take. However, understanding the many facets of user experience and how it should impact your business decisions is a bit more complicated than…
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Since, venture capitalist, Aileen Lee coined the term “unicorn startup” in 2013, it’s been a funding fantasia. There’s a new unicorn born every four days. So, you want to build a billion-dollar startup too? Of course you do. It’s a founder’s dream is to join the herd of unicorns — becoming a statistical rarity and…
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If you are a small business owner, then you may be wondering if you are getting the most out of your social media marketing. Statics show that 40 percent of people turn to social media to get news of their local community while 37 percent use social media to be entertained. Here are some other…
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By Molly Barnes, Digital Nomad Life If you’ve always dreamed of traveling to see the world but have written it off as out of reach, there’s no need to give up on that dream! There are plenty of ways to work travel into your schedule. In fact, more and more people are flipping that script…
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The term digital nomad tends to get thrown around a lot these days, and the people who inexhaustibly flaunt its benefits to the world tend to portray a slightly unrealistic picture – like it’s all sunshine, cocktails, and rainbows with minimal work. Well, if you’re a female business leader, you know by now that no…
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All of the efforts that you put into your business’ website are almost meaningless without keeping in mind the importance of doing your best to have high conversion rates. This is where web design plays an essential role. This includes various aspects, from general aesthetics to various other items, such as CTAs, links, and so…
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There is no better time than the present to start a business, and there is also no better time to take your current operations to the next level. Whether you are still just beginning, or you consider yourself a serial entrepreneur, there is always more to learn on your business journey. From getting to know…
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Big data has been around for quite some time, but only recently have the tools become available to transform data into knowledge that can be used in every part of the business. Many small business owners are not taking advantage of big data because they feel that they lack the resources and technical expertise. However,…
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The intimidating degree of complexity and volatile nature of SEO scares many when ranking a site to the top of the search engines. It is important to have a responsive website design as it provides a good user experience. Search engine optimization (SEO) is the process of tailoring your website to meet the algorithms used…
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One of the most powerful ways to maintain your company’s reputation is through your online reviews. Positive customer reviews are a tool to build a loyal customer base, motivate new customers to check you out, and improve your presence in Google rankings. Engaging with your online reviews is an opportunity to start a conversation with…
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