Big data has been around for quite some time, but only recently have the tools become available to transform data into knowledge that can be used in every part of the business. Many small business owners are not taking advantage of big data because they feel that they lack the resources and technical expertise. However,…
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The intimidating degree of complexity and volatile nature of SEO scares many when ranking a site to the top of the search engines. It is important to have a responsive website design as it provides a good user experience. Search engine optimization (SEO) is the process of tailoring your website to meet the algorithms used…
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One of the most powerful ways to maintain your company’s reputation is through your online reviews. Positive customer reviews are a tool to build a loyal customer base, motivate new customers to check you out, and improve your presence in Google rankings. Engaging with your online reviews is an opportunity to start a conversation with…
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Don’t know how to ramp up your marketing efforts? In today’s highly competitive market that is sadly characterized by recession and business budget cuts, every business (small or big) needs to be on its toes and ensure it extends its reach to customers without adding to marketing costs. Moreover, modern-day customers are tech-savvy and demanding…
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It’s no secret that images matter in blog posts, but the right images matter even more. How much, exactly? How does a 94% bump in views sound? How about a 95% jump in conversions? Using images can be crucial in catching your reader’s attention or adding visual pop to your content, but not just any image…
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