Category: Business Tips

Team Trust

How to Build Trust Between Your Business and Your Customers

Trust is the glue that holds your business together. You need trust with your employees, of course, but people who do not trust your business will be reluctant to associate with your brand. How do you improve trust with potential customers, as well as loyal customers you already have?

Employee with Children

Benefits That Your Employees with Children Will Appreciate

Dual income households have become something of the standard way of life. This is especially the case in those households with children. Having children can make working a lot harder for parents. Fortunately, there are some much-appreciated benefits employers can offer employees with children that can make it easier.

Workplace Meeting

How Does Business Technology Impact Inclusion and Diversity in the Workplace?

Simply put, diversity management is the practice of embracing different types of people within a workplace as a positive asset. Diversity within a workplace typically encompasses factors like race, ethnicity, gender, age, language, nationality, religion, education level, socioeconomic situation, physical and mental abilities, and even personality traits.

Construction Workers in Safety Equipment

Industries Where Worker Safety is an Essential Consideration

While worker safety should always be top priority, some industries are inherently more dangerous than others. In these industries, it is crucial that business leaders carefully consider the safety issues that their workers face every day in order to protect their employees and create a safe working environment.

Planning Hexagons Graphic

How to Get Your Marketing Plan Right the First Time

If you’re in the process of creating a marketing plan for your business, you probably have a vested interest in getting it right, preferably the first time. It’s an ambitious goal, to be sure, and one most companies fail to achieve. Fortunately, there are some things you can do to give you a better chance of succeeding.

Online Marketing Laptop

6 Reasons Why You Should Invest In Online Marketing (2020)

We are witnessing the digital revolution take shape right before our eyes. Online customer reviews are becoming more and more relevant, gradually edging out word-of-mouth reviews. If you want to make a cut through in your business niche, you must invest in a strong online presence. In case you are yet to see the need to invest in online marketing, here are 6 reasons that will convince you otherwise.

Small Business Interior

9 Reasons Your Business Should Start a Rewards Program

Businesses with a rewards program are much better at keeping their customers engaged in their new products or services. A weekly email often accompanies the program and keeps your business at the front of their mind.

Chess

How to Stay One Step Ahead of Your Competition

The business world is an ever-competitive scene. As a business owner, you might be overwhelmed trying to stay ahead in the market. However, there are ways to get your name out there ahead of other businesses.

Businesswoman

Menopause and Workplace Health: 5 Tips for Menopausal Leaders to Thrive in Business

When women in business mature and reach those life-changing years, they tend to become even bolder, more courageous, but also more generous and kind. When women reach menopause, their bodies and their beliefs tend to change, but through adversity, we tend to rise and become better than we once were. That said, sometimes even though we were expecting it, menopause and all that it entails tends to come at us like a freight train in the middle of the night.

Small Business Woman

How to Make Non-Material Investments in Your Business That Pay Off

Not all business investments include spending lots of money on tangible assets. There are also many non-material investments that will pay off in success for your business.