More small businesses are damaged by growing too fast than by growing too slowly. That sounds contrarian and it isn't, particularly. It's just that failure from slow growth is visible and failure from fast growth looks, right up to the end, like success. The mechanism...
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My Hardest Client Wanted More Marketing. They Needed to Answer the Phone.
~by Haley Lynn Gray~ My hardest client was one I eventually fired. They were absolutely convinced that to double their business, they needed to spend more on marketing. More ads, more reach, and a flashier website with more movement and animation. Then I looked in...
Marketing vs. Selling: What’s the Difference?
Peter Drucker wrote in 1973 that the aim of marketing is to understand the customer so well that the product fits them and sells itself. It's the best definition there is, and it contains the trap that catches most small business owners. Marketing done perfectly makes...
Podcast Guesting: A Powerful Visibility Strategy
A podcast host spends months, sometimes years, building trust with an audience. People listen to them in the car, on walks, while cooking. They feel they know them. When you appear as a guest, you borrow some of that trust for an hour. It's one of the most efficient...
I Spent $47,500 on a Launch and Made One Sale
We learned crucial Lessons From My First Failed Launch. Explore our listicle to understand how to bounce back from failure.
Women Leaders: Negotiate Effectively Without Apologies
We empower women leaders to negotiate with confidence. Learn How Women Leaders Can Negotiate Without Apologizing with our practical how-to guide.
The Realities of Entrepreneur Life: Doing the Hard Work
Let’s talk about entrepreneur life for a minute, shall we? Yes, it comes with the perks we all dream about. The flexibility to control your schedule, the freedom to decide how much you work, and the power to choose how much money you make. It’s your business, your...
The Importance of Self-Awareness and Humbleness in Leadership
One of the most powerful traits I’ve noticed in truly great leaders is their incredible sense of humbleness paired with deep self-awareness. The leaders who inspire us, who make a real difference, are often those who have a genuine understanding of who they are, who...
10 Things to Do Before You Start a Business
Most advice for women starting businesses falls into two camps: encouragement, or a checklist of paperwork. The useful stuff sits in between — the decisions that are expensive to get wrong and cheap to get right if you think about them first. Here's what I'd tell...
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Related Posts
My Hardest Client Wanted More Marketing. They Needed to Answer the Phone.
~by Haley Lynn Gray~ My hardest client was one I eventually fired. They were absolutely convinced that to double their business, they needed to spend more on marketing. More ads, more reach, and a flashier website with more movement and animation. Then I looked in...
Marketing vs. Selling: What’s the Difference?
Peter Drucker wrote in 1973 that the aim of marketing is to understand the customer so well that the product fits them and sells itself. It's the best definition there is, and it contains the trap that catches most small business owners. Marketing done perfectly makes...
Podcast Guesting: A Powerful Visibility Strategy
A podcast host spends months, sometimes years, building trust with an audience. People listen to them in the car, on walks, while cooking. They feel they know them. When you appear as a guest, you borrow some of that trust for an hour. It's one of the most efficient...
I Spent $47,500 on a Launch and Made One Sale
We learned crucial Lessons From My First Failed Launch. Explore our listicle to understand how to bounce back from failure.
Women Leaders: Negotiate Effectively Without Apologies
We empower women leaders to negotiate with confidence. Learn How Women Leaders Can Negotiate Without Apologizing with our practical how-to guide.
The Realities of Entrepreneur Life: Doing the Hard Work
Let’s talk about entrepreneur life for a minute, shall we? Yes, it comes with the perks we all dream about. The flexibility to control your schedule, the freedom to decide how much you work, and the power to choose how much money you make. It’s your business, your...
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Women in Leadership
Negotiation, the pay gap, and what the research actually says about women who lead.
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