I think one of the biggest misconceptions is that in order to start a business, you need a fancy education. I have an MBA from a top-rated business school; it has helped me tremendously. However, I don’t think that was a requirement to start a successful business.
When starting out, a lot of entrepreneurs may think that branding is just a logo. That is simply not true. Your brand is anything a customer or client can see.
Most of us enter self-employment or entrepreneur-land with an idea for a product or service. Competition is all around, and one of the biggest things we need to understand is the concept of differentiation.
If you make being regular and consistent part of your business plan, it does not have to be difficult. With a business, that old saying is very often true: the devil truly is in the details.
It takes a lot more energy to get a business up and running and off the ground than it does to keep it going and growing once it is more established. Sometimes we think we’re doing the right things, but instead, we are inadvertently sabotaging our businesses.
Starting a new business can be a fun and exciting adventure, but many new entrepreneurs only focus on creating their product or service. It does not matter how great your products are when you don’t have the proper advertising campaign in place.
One of the most heartbreaking and frustrating things for me as a business coach is seeing people who are stuck in a rut and not making progress in their business. People tell me that they’re stuck, that they haven’t gotten any clients, or haven’t gotten enough clients. It’s heartbreaking to hear.
Marketing doesn’t have to be expensive. There are ways to brand your business on a budget. This is especially true with all that is available in the way of technology in today’s business world.
When people say they want to be an entrepreneur, I often ask, “what kind of entrepreneur do you want to be?” They end up looking very confused. There are many types of entrepreneurs, but you can usually put them into two big categories. The first is the “follower” type, and the second is the “creator” type.
If this resonates, you don’t have to figure it out alone.
We host small, thoughtful Round Table conversations inside Women’s Entrepreneur Network where women leaders talk through exactly this kind of challenge.
You’re welcome to join us.
You’ve had a great idea and started your business, and now it is growing. As an owner you’d like to enjoy the results of your success. Now what about paying yourself?
You’ve had a great idea and started your business. Now how do you protect your business, your clients, your employees, and yourself? You need a basic understanding of business appropriate insurances.
You turned your great idea into a business. Now it is growing to the point where you need extra help, and you have enough cash in hand, or projected to come in, to pay someone. Now how do you decide how much you can afford to pay in salary? One important consideration is the overall cost of payroll.
Donya Zimmerman is the principle owner of Powerful Biz Woman (DBA of FACMBC) and is a business consultant, aspiring author, and public speaker/trainer. Donya received her Juris Doctorate (JD) in Law from University of Baltimore Law School. Donya is a contributing writer with the Maryland Daily Examiner Newspaper, and has made article contributions to the Simply Inspirational Women in Business Journal for 2014 published by Dr. Cheryl Cottle. Donya has also conducted several workshops and speaking engagements on business startups and female entrepreneurship.
Whether you are new to the wellness industry or you’ve been walking this path for some time, you’ve probably experienced feelings of overwhelm, frustration, and even isolation. That’s because passion and purpose can only carry you so far as an entrepreneur.
I think one of the biggest misconceptions is that in order to start a business, you need a fancy education. I have an MBA from a top-rated business school; it has helped me tremendously. However, I don’t think that was a requirement to start a successful business.
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