Category: Communication

A Cohesive Marketing Strategy Can Help You Reach Your Goals

~by Haley Lynn Gray~ . All too often I see businesses taking a spray and pray approach to their marketing strategy. They hire 14 different people to handle their marketing, but these 14 people aren’t familiar with all of the components of their customer’s marketing. And then they try to pick the “best of breed”…
Read more

How to Get Your First Speaking Gigs

~by Deb Bixler~ . Becoming a public speaker is something that many aspire to but few take action on. Whether you are a direct sales consultant who would like to speak for leads, or a leader and a trainer ready to take that next step, getting that first speaking engagement on the calendar may be…
Read more

manage projects

4 Ways the Best Business Owners Manage Projects Effectively

~by Rachelle Wilber~ . As a business owner, you will eventually start a project intended to grow the company. Perhaps you’ve already completed your first project but were left completely exhausted from all the problems that arose. Fortunately, running projects doesn’t have to be stressful. If you implement the following project management tips, your next…
Read more

public relations disaster

PR Tips for When Your Business is Facing a Crisis

~by Mila Payton~ . A public relations disaster is a company’s biggest nightmare. Such a crisis usually leads to lowered public approval ratings and internal management difficulties, and in severe cases may even threaten the continued existence of the business itself. That’s why it is imperative to know just how to react whenever a PR…
Read more

employee focus

How to Manage Employee Focus When Big Changes Are Coming

~by Dixie Somers~ . Planning a major company change should include an emphasis on employee adjustments. The impact of relocation or reorganization can be stressful for everyone involved. To help employees stay focused, consider taking steps like the following. Give plenty of notice It’s never a good idea to spring a big change on employees.…
Read more

Mobile Device Apps

10 Useful Mobile Device Apps for Your Business

~by Julie Martin~ . Mobile technology is here to stay, and it is slowly finding its way into the board room. However, until mobile phone and tablets offer some useful and functional apps for business use, tablets and phones will simply be a business novelty. Listed below are 10 mobile device apps that may prove…
Read more

written communication

How to Ensure Your Written Communication is Effective

~by Pat Fontana~ . What did that mean?           What did what mean? That last email.           The one I sent last night? Yeah, that one. You said we need to meet.           I just thought we needed to meet. Why? What’s wrong?…
Read more

How to Keep Your Employees Healthy and Happy

~by Anica Oaks~ . Many experts agree that companies that find ways to keep employees engaged outperform their counterparts. Although employees care about pay, when job satisfaction is high they are happier and enjoy coming to work. They remain more loyal to the company. Happy workers tell people why. That message helps the organization attract…
Read more

company efficiency

4 Ways To Increase Company Efficiency – and Success

~by Kara Masterson~ . Every CEO and business owner knows that an efficient company is synonymous with a successful one. Increasing the rate in which a company achieves its intended goals and missions with minimal resources spent, however, can be difficult, to say the least. You’d want to reduce the costs spent on marketing campaigns…
Read more

personal information

5 Ways to Help Your Employees Protect Personal Information

~by Kara Masterson~   Could your employees be at risk for identity theft on your watch? Train them to keep up with the increased dangers of cyber hacking and identity theft with a few quick guidelines. Here are 5 Ways to Help Your Employees Keep Their Personal Information Personal Could your employees be at risk…
Read more