One of the most powerful ways to maintain your company’s reputation is through your online reviews. Positive customer reviews are a tool to build a loyal customer base, motivate new customers to check you out, and improve your presence in Google rankings. Engaging with your online reviews is an opportunity to start a conversation with…
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We’ve all been there: our best client calls asking for a sit-down regarding the last project or purchase. As a business owner, it’s a stomach-dropping moment; mind racing over the past delivery: Did we mess up? Did the product fail? Were we good enough? It’s never a happy ownership moment when the client initiates a…
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The phrase “PR disaster” was perhaps never used more than it was last month when United Airlines forcibly dragged a passenger off of a flight, not because of any transgression he’d committed, but because the airline had purposefully overbooked the flight. The video of the incident would have been a disaster in and of itself,…
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~by Hannah Whittenly~ . Discovering exactly what customers find most appealing has always been a challenge for business marketers. This is especially true today when major headlines and digital reach can rapidly transform consumer expectations. A glimpse into behavioral psychology, however, has offered some insights into why customers choose one business over another. Here are…
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~by Bryan Peterson~ . These days, quality customer service is often what sets a company apart from its competitors. No one is willing to put up with poor customer service when there’s another company two miles up the road that offers the same service. Every person in retail knows that they’ll deal with irate customers…
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~by Lizzie Weakley~ . The real estate industry in the United States is already crowded with agents. The competition for clients is expected to increase significantly in the coming years. So agents will have no choice but to come up with new strategies that can make them have a competitive advantage over others. They have…
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~by Lizzie Weakley~ . According to Forbes, more than 28 million small businesses exist. The number of large businesses is equally staggering. What that means for your business is that you need to do something to make your business stand out so that prospective and current consumers will choose you over the massive competition. Here…
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~by Dixie Somers~ . When customers feel comfortable in a business, they return. Ensuring your customers’ comfort is a smart, low-cost investment that pays off. Below are a few ways you can make sure that customers are comfortable in your establishment. Provide Refreshments Stock your store, front desk and waiting room areas with coffees, teas…
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