There is a particular kind of business owner I meet constantly. She has bought the courses. She has the frameworks, the templates, the recorded masterclasses she fully intends to finish. She can explain her own problem more articulately than most consultants could....
Ask ten experienced business owners what you should do, and you will get ten confident, contradictory answers. All of them will be sincere. Most of them will be useless. This isn't because those people are wrong. It's because advice and conversation are different...
The phrase "talk it through with someone smart" is almost right, and the part it gets wrong causes real problems. Intelligence is not what makes a person useful to think with. Some of the sharpest people I know are actively unhelpful when I'm stuck — and a few...
There's a particular role some people end up in, at work and at home, and it arrives without anyone assigning it. You're the one who gets called. When something goes wrong, people come to you. When someone needs a decision, or reassurance, or a problem taken off their...
The word doing the work in that title is still. Peer support sounds like something for people who are struggling. New owners, first-timers, anyone out of their depth. The assumption underneath is that once you know what you're doing, you'll need it less. It's the...
Being the person everyone comes to feels like recognition. It's usually a diagnosis. If every question routes to you, decisions can't be made without you. That caps how large the business can get, guarantees you'll be interrupted constantly, and means your team isn't...
There's a specific moment that changes what running a business feels like, and almost nobody describes it beforehand. It's the first time you're doing payroll and the money is tight. Up to that point, the risk was yours. You could have a bad month and absorb it...
People assume the tiring part of being in charge is the decisions. It isn't, particularly. Decisions are finite — you make them and they're made. The exhausting part is the performance, and it never stops. What emotional labour actually means The term gets used...
It is not loneliness in the ordinary sense. You are not short of people. Most owners spend their entire day talking to someone — staff, clients, suppliers, family. It's that there is nobody the weight lands on the same way. Research conducted by Harvard Business...
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Ask ten experienced business owners what you should do, and you will get ten confident, contradictory answers. All of them will be sincere. Most of them will be useless. This isn't because those people are wrong. It's because advice and conversation are different...
The phrase "talk it through with someone smart" is almost right, and the part it gets wrong causes real problems. Intelligence is not what makes a person useful to think with. Some of the sharpest people I know are actively unhelpful when I'm stuck — and a few...
There's a particular role some people end up in, at work and at home, and it arrives without anyone assigning it. You're the one who gets called. When something goes wrong, people come to you. When someone needs a decision, or reassurance, or a problem taken off their...
The word doing the work in that title is still. Peer support sounds like something for people who are struggling. New owners, first-timers, anyone out of their depth. The assumption underneath is that once you know what you're doing, you'll need it less. It's the...
Being the person everyone comes to feels like recognition. It's usually a diagnosis. If every question routes to you, decisions can't be made without you. That caps how large the business can get, guarantees you'll be interrupted constantly, and means your team isn't...
There's a specific moment that changes what running a business feels like, and almost nobody describes it beforehand. It's the first time you're doing payroll and the money is tight. Up to that point, the risk was yours. You could have a bad month and absorb it...
Delegation, hiring, difficult conversations, and becoming the boss you'd want to work for.
Pricing, launching, systems, and building something that doesn't depend on you.
Negotiation, the pay gap, and what the research actually says about women who lead.
Being visible without the cringe — podcasts, content, and being remembered.
Courage, your inner critic, time, and protecting what matters most.
The loneliness of leading, and why the best owners don't solve everything alone.