Category: Marketing, Networking & Social Media

15 Ways to Find Clients and Make Your Business Successful

~by Haley Lynn Gray~   When it comes to building a business, the #1 question I hear most often is, “How do I find clients?” There is good reason behind this, since, if you don’t have clients or customers, you don’t have a business. One thing I truly didn’t appreciate when I first started my…
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The Difference Between Marketing and Sales

~by Haley Lynn Gray~ The terms marketing and sales are often used interchangeably, yet they are two separate things. Sales people are called marketers by almost everyone. While the two work synergistically, there is a difference. Simply put, when you are marketing, your goal is to generate leads. When you are selling, your goal is…
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How Networking Helped Me Get a Job

~by Alicia Krauss~ Network, network, network. It’s the one piece of advice I’ve heard over and over again since being laid off last summer. But what did I know about networking? I was working for a pretty stable company, and had been with them for over 14 years when I was told that my position…
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How to Effectively Engage in Facebook Groups for Business

~by Haley Lynn Gray~ . Facebook groups are one of the current darlings for getting business through social media. Done correctly, you can bring in a good number of clients and build an amazing business network around them. For the most part, you can work your own hours and have a very flexible schedule that…
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Want Thrilled Customers? Under Promise and Over Deliver

~by Haley Lynn Gray~ One of the easiest tips for keeping clients and customers happy is to under promise and over deliver. What I mean by that is very, very simple.  If you tell a client that a project is going to be done by a particular date, then ensure you make that date. Preferably…
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7 Ways Email Marketing Can Improve Your Business

~by Ashley Andrews~ . You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing, like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business. For email marketing to be…
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How to Attract Clients to Your Business Using Facebook

~by Haley Lynn Gray~ . Have you been struggling to attract clients to your business? Have you tried using Facebook? Social Media, for many, is simply a place to hang out, have fun and share their lives with others. What they may not realize is that businesses do hundreds of millions of dollars in transactions…
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Old School, Offline Marketing for Your Small Business

~by Katie Kapro~ . It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on your…
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Why Should You Care About an Email List?

~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that…
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How to Get People Into Your Facebook Group

~by Haley Lynn Gray~ When I started building the now 60,000 strong Women’s Entrepreneur Network on Facebook, growth was slow, and painful.  Interaction was nonexistent. People weren’t joining.  In fact, all I got for months was crickets.  People were just watching, but not responding, not clicking, not really doing much of ANYTHING.  To say it…
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