Category: Marketing, Networking & Social Media

Top Tips For Handling A PR Crisis

We live in an instant society. Within minutes, news about your business can go viral and draw millions of eyeballs. Small and women-owned businesses count on social media platforms to gain the attention of their customers. And, in a perfect world, only your smartest tweets or most compelling videos would gain this much notice. Unfortunately,…
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What Leaders Need to Know About SEO in 2019

As a business leader, you tend to have your fingers in every one of your company’s pies. You know a bit about what sales is up to, about HR’s big projects and about what tech is working on. So, naturally, you want to know how SEO is factoring into your overall marketing strategy — but…
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How to Establish a Consistent Instagram Theme/Aesthetic to Gain More Instagram Followers

Every brand has the same goal on social media: To build their online presence and to gain a massive following. With over 1 billion monthly active users , Instagram has become an invaluable social media marketing tool for all brands. Whether you’re using the app to promote a small business or to launch a personal…
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How to Up Your Social Media Marketing Game

It doesn’t matter if you’re engaged in B2B or B2C business, social media is, hands down, a big part of the marketing world  at this point. Anyone stubbornly refusing to get into the social media game is missing out on a huge source of potential customers, contacts, networking, and sales opportunities. Even if you already…
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Key Factors That Will Improve Website Conversion Rates Using Design Psychology

All of the efforts that you put into your business’ website are almost meaningless without keeping in mind the importance of doing your best to have high conversion rates. This is where web design plays an essential role. This includes various aspects, from general aesthetics to various other items, such as CTAs, links, and so…
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5 Time-Efficient Inbound Marketing Tactics for Short-Term Growth

Haste makes waste. However, there are times when you have to turn into your most productive self if you want to accelerate the growth of your business. It’s best to have a long-term, ongoing marketing plan which will help you gradually build and expand your business, paired with a couple of tactics which bring results…
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Don’t Be Fooled by These Common Marketing Myths

At the outset, and with every best intention, even with the right tools in hand, when we embark on our marketing journey it is worth pointing out that there are many marketing myths and common misconceptions that exist around exactly what marketing is all about and what it can do for your business. One thing…
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5-Step Guide to Starting Your Own Business Successfully

Deciding to start a business is an exciting, pivotal moment in an aspiring entrepreneur’s life. It’s also when the real work begins to turn an idea into a profitable business model. There are many different ways you can approach the business launching process. In this five-step guide, we’ll cover how you can start planning and…
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Why Facebook Live Videos are a Powerful Marketing Tool

~by Haley Lynn Gray~ . Facebook Live Videos are one of the newest tools that Facebook has unleashed on the world, and it is a massively powerful tool for promoting your business. When you use Facebook Live on your business page, anyone who has liked your page has your Facebook Live pop to the top…
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New, Enhanced, and Unique Sales Technology For Your Business

~ by Amanda Peterson ~ The sales field is a competitive landscape where seizing just one opportunity to be a step ahead can make or break a business. Much like the sales industry, the technology industry is always changing and new efficiencies are being created every day. These tech advancements have bled into the sales…
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