Winter can be the dog days for your business once the holiday season passes and your customers are taking refuge from the cold and rough weather. However, it does not have to be that way if you are clever and strategic. Here are some ways to grow your business and attract more customers during the winter season.
From its powerful way of connecting businesses with customers to its various advertising options, there is no denying the benefits of using Facebook to promote your small business.
“Content is king” is a saying that never seems to grow old. Even though digital marketing has evolved considerably since it first came into being, its emphasis on quality content remains as important as ever. Today, however, marketing leaders have many tools at their disposal to ensure they are creating and curating the best possible…
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There’s no better way to close out the year than by upping your marketing game. I’m not talking about paid ad campaigns, but rather about your referral network. Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours.…
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Not one customer views a product the same. This fact alone can cause a variety of feedback and responses from consumers. BrightLocal reports 86% of consumers read reviews of local businesses. This audience is too significant to ignore, which proves why companies are investing time into negative review responses. How a business reacts to negative…
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Knowing the ideal customer is the way to create customer-centric marketing campaigns that triumph in business today. Although this is a perfect situation in marketing, it is often easier said than done. Or else why would numerous marketing campaigns keep emerging that do not have any specific customer in mind? Creating a visual and verbal…
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Business owners are aware of the fact that social media does not have a direct influence on search engine optimization. However, experts in the field say that if you are able to manage your social media platforms strategically, you can positively impact search engine rankings and gain a competitive edge in the market with success.…
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The value of your brand equals the sum of who your business is and what it stands for Your golden carriage may not be the next Uber – but, you still need a brand What is a brand? “Brands are tangible promises made tangible through recognizable signs” Heidi Cohen As far as the daily task…
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Perhaps one of the most important factors that will determine how successful your Instagram marketing efforts are, is converting your Instagram followers into your potential, if not loyal customers. This is because it is the customers who go from followers to loyal customers who drive the bottom line and profitability of your business. Therefore, you…
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Instagram can really be a helpful tool for someone who wants to follow an unusual path. These paths include: An audio or video produce Podcasting Professionalon-camera hosting and producing An advisor Product management. In all these types of services, the common thread is that all of these require the connection of technology and artistic expression.…
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