Category: Marketing, Networking & Social Media

real estate industry

How to Become a Successful Leader in the Real Estate Industry

~by Lizzie Weakley~ . The real estate industry in the United States is already crowded with agents. The competition for clients is expected to increase significantly in the coming years. So agents will have no choice but to come up with new strategies that can make them have a competitive advantage over others. They have…
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your purpose

Why You Need to Define Your Purpose and Your Promise

~by Charlene Norman~ . Most of us enter self-employment or entrepreneur-land with an idea for a product or service. And whatever it is we decide to deliver has a 98% chance of being a “me-too” version of something already in existence. Someone else near us or close to us is selling pretty much the same…
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Get the Word Out: 4 Types of Marketing for Your Small Business

~by Anica Oaks~ . Developing an effective marketing strategy is usually challenging. But with research into your target market and some creative thinking, small business owners can drive more customer engagement to boost revenue. Innovative approaches for traditional marketing channels can lead to greater brand recognition. Here are four types of marketing that you can…
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Social Media Marketing Pet Peeves: Avoid these Mistakes

~by Haley Lynn Gray~ . A lot of people market themselves extremely well on social media. A lot of people really don’t. They get so caught up in trying to make a sale that they can’t figure out why this whole social media thing isn’t working well for them. They might get frustrated, annoyed or…
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online reputation

6 Tips for Establishing a Solid Online Reputation

~by Dixie Somers~ . As a business owner, you may understand that information posted on the Internet about your company can make or break you. People respond well to positive reviews, and they’ll carefully avoid companies that have a negative reputation online. Fortunately, there are some steps you can take to safeguard your company’s reputation…
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4 Innovative Marketing Techniques to Boost Your Business

~by Kara Masterson~ . When you look at the ways that modern businesses market themselves, you can assume that most use a combination of web and mobile marketing. These are just the ways that many consumers search for and find information. They are never far from the Internet, and it’s convenient to find out about…
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The Big Picture: How to Make Your Business Stand Out

~by Lizzie Weakley~ . According to Forbes, more than 28 million small businesses exist. The number of large businesses is equally staggering. What that means for your business is that you need to do something to make your business stand out so that prospective and current consumers will choose you over the massive competition. Here…
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manufacturing

Manufacturing 101: How to Make the Best Product for Your Customers

~by Lizzie Weakley~ . Manufacturing is a multi-step process that starts with one idea. Any step could go wrong in the process, but the final product could exceed your expectations of success. Review the most common steps needed to create a popular product for your company. Conception Most of the work in creating the best…
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Getting Regular is not Just Good for Your Health

~by Haley Lynn Gray~ .Getting regular is not just about your health. It is also particularly important for your business. It can be both the easiest thing and the hardest thing to do. It’s not like you can take extra fiber and instantly become regular and make everything consistent. However, if you make being regular…
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make your customers comfortable

Make Your Customers Comfortable; Keep Them Coming Back

~by Dixie Somers~ . When customers feel comfortable in a business, they return. Ensuring your customers’ comfort is a smart, low-cost investment that pays off. Below are a few ways you can make sure that customers are comfortable in your establishment. Provide Refreshments Stock your store, front desk and waiting room areas with coffees, teas…
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