Category: Marketing, Networking & Social Media

Do You Know Your Customer Enough to be Successful?

~by Donya Zimmerman~   As a small business owner, you must know your products and services, but you should also know your customer – extremely well. For your business to be successful, you must have an understanding of your customers’ needs. You cannot expect anyone to buy your products or services if you don’t put…
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Haters

How to Deal With Haters

~by Ash “Ashbeezy” Brown~ How to deal with haters … People send me emails regularly regarding this topic. I saw it fitting enough to address it formally. HATERS: Anyone who desires to be you and/or possess what you have. Its quite a simple concept to grasp. These people do not actually hate you. In a…
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Want Your Business to be Successful? It’s All About Sales, Silly.

~by Haley Lynn Gray~ One of the biggest realizations I have come to in business is that it’s all about sales. Everything we do hinges on sales. If you don’t get out and tell the world about your product or service, and make a sustained effort to tell the world about it, then you will…
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Competitive Advantage

Does Your Business Have a Competitive Advantage?

~by Haley Lynn Gray~ Do you know what makes you different from the many other companies or individuals out there who do exactly what you do? What makes you better? What competitive advantage does your business have? Why should someone choose to do business with you? What are your distinguishing points that make you stand…
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Are You Hiding Your Accomplishments From the World?

~by Haley Lynn Gray~   Quit Hiding!  I’m referring to you, me and almost every other woman out there. Like most female entrepreneurs, you are probably hiding your accomplishments from the world. Those of us who are guilty of this are masters of trying to hide our accomplishments and our businesses because we don’t want…
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How Do You Connect With Your Audience?

~by Susan McGuire~ Do you remember how businesses used to operate before the Internet? It’s hard to look back, isn’t it? But the world has changed quite a bit. It has never been easier to get your message out there to the whole world, and connect with your audience. Many businesses today are moving towards…
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Network for Success… Network on Your Own Terms

~by Maria Marc~ Success is not a matter of luck but a matter of effort. It is often said that if you work hard, success will just come to you, yet that is not always true. If you want your business to be successful, you will need to network for success. Although effort is a…
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What is CRM and How Do I Use It?

~by Haley Lynn Gray~ A very powerful tool for managing your business, almost any business, is a CRM, or Customer Relationship Management software. There are so many different CRM platforms out there, that it could make your head spin. Salesforce is one of the most ubiquitous ones, which is used across many different industries, but…
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Tips for Driving Traffic to Your Website

~by Haley Lynn Gray~ Driving traffic to your website and getting in front of more people is the best way to raise visibility of your company, product or service. It’s the holy grail for a lot of business owners – getting in front of more people to get more business.  To get more traffic, there…
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professional dress

Know Who Your Ideal Client Is

~by Haley Lynn Gray~ In almost every single business, there is an image of who the ideal client is. In my home care agency, that may be someone who needs a moderate amount of care – say 15-20 hours per week, is about 80 years old, and likely female. For my business coaching, my ideal…
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