Category: Marketing, Networking & Social Media

It’s Your Own Business and You’re in the Driver’s Seat

~by Haley Lynn Gray~ . The cool thing about owning your own business is that you’re in the driver’s seat. You get to decide how much gas, when to brake, and how to steer your business. This can be both a blessing and a curse.   Why? Because if you’re scared, you can end up…
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Boost Your Productivity and Use Social Media for Your Business

~by Jessica Walter~ . There is no better time to start a business than right now, especially if you are a senior entrepreneur. What are you waiting for? You have acquired all the skills and experience you need, and if you need to brush up on a few things, then there are thousands of resources…
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A Cohesive Marketing Strategy Can Help You Reach Your Goals

All too often I see businesses taking a spray and pray approach to their marketing strategy. They hire 14 different people to handle their marketing, but these 14 people aren’t familiar with all of the components of their customer’s marketing.

7 Ideas for Eco-Friendly Promotional Material

~by Emma Miller~ . According to the USA Environmental Protection Agency, the regulations pertaining to the use of eco-friendly materials are here to stay. So, if you care about your company, it’s time to start caring about the environment as well. The sooner you do it, the better. Start small, then work your way up.…
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What it Takes for Your Business to Be Worth Millions

~by Hannah Whittenly~ . Mabel’s Labels, Pet Relocation and the Geese Police may sound like the names of indie rock bands, but they are actually three small companies that reached multi-million dollar valuations just a few years after they started doing business. If you would like to see your company generating phenomenal profits until it…
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Finding Your Tribe Can Be a Scary Thing

~by Haley Lynn Gray~ . If you’re starting a business, you will need to find your tribe. Find your troop of followers who are your biggest fans; those who want to do business with you. Frequently that tribe will have nothing to do with your current family and friends. You’ll need to reach out to…
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How to Get Your First Speaking Gigs

~by Deb Bixler~ . Becoming a public speaker is something that many aspire to but few take action on. Whether you are a direct sales consultant who would like to speak for leads, or a leader and a trainer ready to take that next step, getting that first speaking engagement on the calendar may be…
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5 Benefits of Growing Your Business With Online Marketing

~by Katongole Johnny~ . The goal of online marketing is to spread awareness about a business and its products or services via the Internet. Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management, and both social media and content marketing. What is meant by online marketing? Online…
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Top 4 Ways to Grow Your Customer Base Organically

~by Brooke Chaplan~ . Business expansions that are predominantly driven by paid advertising and other expensive services from third-party providers tend to be unsustainable. They may give you the clients and profits you need in the short term, but it’s only a matter of time before expenses overrun profits. Organically growing your customer base may…
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Tips for Making Connections with Other Small Business Owners

~by Eileen O’Shanassy~ . Making connections with customers is the first priority of many small business owners. The second big priority should be making connections with other small business owners. Too often the focus of small business owners in startup phase is on ensuring business stability and increasing customers. However, it is in the initial phase…
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