~by Eileen O’Shanassy~ . Branding is an important consideration when you’re just starting your business. If you get it wrong, it can drag your entire company down instead of helping it grow. You’ll thank yourself later if you spend the time now to come up with an original visual identity for your brand. After you…
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~by Anica Oaks~ . Economic downturns are hard to predict, but they happen regularly. Some businesses are affected more than others by economic conditions. There are certain steps you can take to ensure that your business doesn’t face catastrophe every time the economy goes south. Here are some of the best ways to keep your…
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~by Dixie Somers~ . You can get distracted by all the new technology that comes along for use in your business. The best way to sustain business and boost revenue is through customer retention. Loyal customers provide ten times more value than an initial purchase. That requires delivering excellent customer service on a daily basis.…
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~by Haley Lynn Gray~ . Are you thinking that maybe you should start blogging for your business? Starting a blog can be fun, scary and somewhat intimidating if you’re not the most technical person. But rest assured, you CAN learn how to do this. If I can figure it out, so can you. Since I…
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In 2008, Melanie Richards developed a seminar called “Increase Your Visibility” to further her passion for helping others create a distinctive and memorable impression. Now Melanie helps entrepreneurs and business owners excavate, express and illuminate their difference so audiences can find their brand, event, storefront, or website without a flashlight. Entrepreneur Interview Q & A…
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~by Brooke Chaplan~ . Starting a new business can be a fun and exciting adventure, but many new entrepreneurs only focus on creating their product or service. It does not matter how great your products are when you don’t have the proper advertising campaign in place. Not only do you need to provide a real solution…
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~by Haley Lynn Gray~ . There are lots and lots of ways to spend your money in business. If you have been around for a little while, chances are you are getting calls almost daily from people who want to sell you the next thing that’s guaranteed to get you clients for your business. All…
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~by Haley Lynn Gray~ . One of the most heartbreaking and frustrating things for me as a business coach is seeing people who are stuck in a rut and not making progress in their business. This can be for any number of reasons. Progress in your business can be measured in a lot of…
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~by Rayanne Dany~ . Being a woman, you’re aware that you’re up against overwhelming odds when you decide to pursue any profession. This is especially the case when women are looking for investors. Many investors are almost always reluctant to invest in a female-led startup company. Looking for investors isn’t the only way you can…
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Caroline Sumners is the founder of marketing agency, Fifty One Degrees. With 18 years experience in marketing roles across multi-national corporations, Caroline helps SMEs to stand out in the market place with incentive travel & events planning, as well as social media management and marketing consultancy. Caroline has a degree in International Relations, has climbed…
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