Category: Marketing, Networking & Social Media

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3 Telltale Signs Your Marketing and Advertising Strategies Are Working in Your Favor

For a long time, it was difficult for small business owners to gauge which of their marketing strategies were paying off. Increased sales were always a sure bet but could be attributed to other initiatives as well. Luckily, with today’s technology, there are ways to break down various advertising techniques to see exactly which ones are bringing in the most revenue.

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Why Experiential Marketing Is A Must In 2020

Today, more shoppers than ever before are actively using digital assistants and voice-activated devices like Google Assistant and Amazon Alexa. The two companies have so far sold more than 27 million devices in the U.S. alone. Apple’s Siri, on the other hand, has over 500 million users throughout the world. Besides the widespread usage of voice-activated devices, consumers are developing a high level of comfort and trust towards them.

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SEO Copywriting: How to Write Content for People & Search Engines

In today’s marketing standard, quality content and effective search engine optimization practices have become the iconic duo for promoting a brand and selling a product.

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How to Get Coaching Clients Online

A lot of coaches start by getting clients via word of mouth and referrals. But after a while, you want to grow beyond that. Unfortunately, a lot of coaches end up really overwhelmed when they try to market themselves online.

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Top Digital Branding Trends and Challenges in a Mature Digital Age

Digital branding is a tool and your effectiveness in using it determines its overall effectiveness. Like with any other tool, a professional should always be on the lookout for an upgrade if they are to gain and maintain a competitive edge.

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How to Write a Cold Email That Isn’t Awkward

Cold emails are often awkward. But that’s because many people don’t know how to write effective cold emails.

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5 Easy and Affordable Video Marketing Tips and Tools to Drive More Traffic to Your Website

There are literally billions of webpages on the Internet, and you need to make your website stand out to draw attention. The good news is that integrating videos on your landing page can greatly help you to increase traffic.

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Brand Loyalty and Why It Should Matter to Your Business

Building brand loyalty for your business gives your customers a reason to keep coming back to you over and over. It is the key to longevity in any industry.

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How to Produce Marketing Videos on a Budget

Marketing is one of the most important elements involved in running a business or building a brand today. Knowing how to produce marketing videos on a budget can significantly change the overall outcome of your next digital marketing strategy or campaign.

Focusing on What Matters: The Customer Experience

Focusing on What Matters: The Customer Experience

For example, in the modern era, with big data and personalization revolutionizing the business landscape, businesses great and small are deciding to focus their efforts on an essential element in order to remain profitable: the customer experience.