Public relations (PR) have always been an important business concept, but the Internet gave it a brand new boost and revealed the dark side of this phenomenon. Many entrepreneurs, industry thought leaders, and senior managers still don’t understand the power of the so-called Black PR, but they certainly should because it’s becoming a critical tool…
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We live in an instant society. Within minutes, news about your business can go viral and draw millions of eyeballs. Small and women-owned businesses count on social media platforms to gain the attention of their customers. And, in a perfect world, only your smartest tweets or most compelling videos would gain this much notice. Unfortunately,…
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As a business leader, you tend to have your fingers in every one of your company’s pies. You know a bit about what sales is up to, about HR’s big projects and about what tech is working on. So, naturally, you want to know how SEO is factoring into your overall marketing strategy — but…
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Every brand has the same goal on social media: To build their online presence and to gain a massive following. With over 1 billion monthly active users , Instagram has become an invaluable social media marketing tool for all brands. Whether you’re using the app to promote a small business or to launch a personal…
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It doesn’t matter if you’re engaged in B2B or B2C business, social media is, hands down, a big part of the marketing world at this point. Anyone stubbornly refusing to get into the social media game is missing out on a huge source of potential customers, contacts, networking, and sales opportunities. Even if you already…
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All of the efforts that you put into your business’ website are almost meaningless without keeping in mind the importance of doing your best to have high conversion rates. This is where web design plays an essential role. This includes various aspects, from general aesthetics to various other items, such as CTAs, links, and so…
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Haste makes waste. However, there are times when you have to turn into your most productive self if you want to accelerate the growth of your business. It’s best to have a long-term, ongoing marketing plan which will help you gradually build and expand your business, paired with a couple of tactics which bring results…
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At the outset, and with every best intention, even with the right tools in hand, when we embark on our marketing journey it is worth pointing out that there are many marketing myths and common misconceptions that exist around exactly what marketing is all about and what it can do for your business. One thing…
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Deciding to start a business is an exciting, pivotal moment in an aspiring entrepreneur’s life. It’s also when the real work begins to turn an idea into a profitable business model. There are many different ways you can approach the business launching process. In this five-step guide, we’ll cover how you can start planning and…
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~by Haley Lynn Gray~ . Facebook Live Videos are one of the newest tools that Facebook has unleashed on the world, and it is a massively powerful tool for promoting your business. When you use Facebook Live on your business page, anyone who has liked your page has your Facebook Live pop to the top…
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