~by Haley Lynn Gray~ The terms marketing and sales are often used interchangeably, yet they are two separate things. Sales people are called marketers by almost everyone. While the two work synergistically, there is a difference. Simply put, when you are marketing, your goal is to generate leads. When you are selling, your goal is…
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~by Alicia Krauss~ Network, network, network. It’s the one piece of advice I’ve heard over and over again since being laid off last summer. But what did I know about networking? I was working for a pretty stable company, and had been with them for over 14 years when I was told that my position…
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~by Haley Lynn Gray~ . Facebook groups are one of the current darlings for getting business through social media. Done correctly, you can bring in a good number of clients and build an amazing business network around them. For the most part, you can work your own hours and have a very flexible schedule that…
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~by Haley Lynn Gray~ One of the easiest tips for keeping clients and customers happy is to under promise and over deliver. What I mean by that is very, very simple. If you tell a client that a project is going to be done by a particular date, then ensure you make that date. Preferably…
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~by Ashley Andrews~ . You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing, like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business. For email marketing to be…
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~by Haley Lynn Gray~ . Have you been struggling to attract clients to your business? Have you tried using Facebook? Social Media, for many, is simply a place to hang out, have fun and share their lives with others. What they may not realize is that businesses do hundreds of millions of dollars in transactions…
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~ by Katie Kapro ~ It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on…
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~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that…
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~by Haley Lynn Gray~ When I started building the now 60,000 strong Women’s Entrepreneur Network on Facebook, growth was slow, and painful. Interaction was nonexistent. People weren’t joining. In fact, all I got for months was crickets. People were just watching, but not responding, not clicking, not really doing much of ANYTHING. To say it…
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~by Haley Lynn Gray~ Have you been thinking about how to customize your brand? Branding is about more than creating a pretty logo. Many people think that if they create a pretty logo, they are done with their branding. The truth is that branding and brand strategy is much more involved than just creating a…
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