For a long time, it was difficult for small business owners to gauge which of their marketing strategies were paying off. Increased sales were always a sure bet but could be attributed to other initiatives as well. Luckily, with today’s technology, there are ways to break down various advertising techniques to see exactly which ones are bringing in the most revenue.
Today, more shoppers than ever before are actively using digital assistants and voice-activated devices like Google Assistant and Amazon Alexa. The two companies have so far sold more than 27 million devices in the U.S. alone. Apple’s Siri, on the other hand, has over 500 million users throughout the world. Besides the widespread usage of voice-activated devices, consumers are developing a high level of comfort and trust towards them.
In today’s marketing standard, quality content and effective search engine optimization practices have become the iconic duo for promoting a brand and selling a product.
A lot of coaches start by getting clients via word of mouth and referrals. But after a while, you want to grow beyond that. Unfortunately, a lot of coaches end up really overwhelmed when they try to market themselves online.
Digital branding is a tool and your effectiveness in using it determines its overall effectiveness. Like with any other tool, a professional should always be on the lookout for an upgrade if they are to gain and maintain a competitive edge.
Cold emails are often awkward. But that’s because many people don’t know how to write effective cold emails.
There are literally billions of webpages on the Internet, and you need to make your website stand out to draw attention. The good news is that integrating videos on your landing page can greatly help you to increase traffic.
Building brand loyalty for your business gives your customers a reason to keep coming back to you over and over. It is the key to longevity in any industry.
Marketing is one of the most important elements involved in running a business or building a brand today. Knowing how to produce marketing videos on a budget can significantly change the overall outcome of your next digital marketing strategy or campaign.
For example, in the modern era, with big data and personalization revolutionizing the business landscape, businesses great and small are deciding to focus their efforts on an essential element in order to remain profitable: the customer experience.
