Video marketing is one of the most effective ways to reach your audience, especially when you are a startup. It is a cost-effective and compelling way to create content that you can use and repurpose on multiple platforms. Making the most out of your video marketing...
Marketing, Networking & Social Media
11 Technology Trends to Improve Your Marketing Strategies
In 2020, many industries were at a standstill due to the Covid-19 pandemic. To help keep businesses afloat and their brands relevant despite these uncertain times, marketers were forced to embrace technology. Since there were lockdowns and safety measures, companies...
How To Conduct An Instagram Competitor Analysis
As an entrepreneur, it’s best to keep in mind the following: in a world where brands and businesses compete for attention, you must have the right strategies to stay on top of your game. Analyzing competitors is one of the few proven ways of replicating the success of...
Industries That Need to Think More About Their Marketing
Marketing is an essential part of every successful business industry. However, some industries need to up their marketing game in order to have more successful interactions with clients. Here are just a few of the industries that should increase their marketing...
6 Tips To Succeed With Instagram Marketing
Marketing is an industry that has grown and is still growing. Its growth has led to the adoption of digital marketing strategies, such as Search Engine Optimization (SEO), content marketing, social media marketing, etc., by marketers. Thus, this article focuses on...
10 tips to get more “attention” on Facebook
Have you noticed your post getting fewer likes and comments than before lately? Stressing out about finding a way to connect with your audience? Are you tired of seeing your post get no likes? Small changes in how you publish a post can increase the number of likes,...
How to Prepare Your Company for an Industry Conference
Industry conferences are wonderful opportunities to grow your business and network with others. Preparing correctly can make the difference between a successful conference and a waste of time. These are a few of the best ways to prepare your company for an industry...
NFT World 101: What Is It and How to Use NFT Marketplaces?
In the strange world of cryptocurrencies and blockchain, digital assets are the main focus. One type of digital assets which have seen a historic rise in the last few years are NFTs. What is an NFT NFTs, also known as Non-Fungible Tokens are unique digital assets...
How To Improve Your Company’s Branding Strategy
Business branding is about creating a good perception in your consumer's minds and being able to differentiate your business offerings from your competitor alternatives. Branding strategies are plans developed to help guide your journey to change or create change in...
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5 Unexpected Industries That Need Social Media Marketing
In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.
How to Create a Professional Image When Building Your Brand
First impressions matter, especially in business. So, let's explore how to create an image that sparks trust, admiration, and success. Dive into the depths of brand-building with determination and drive, blossoming into a professional powerhouse. Build a Positive...
The Role of Emotional Intelligence in Effective Leadership
Emotional intelligence is crucial for effective leadership. It involves recognizing, understanding and managing emotions in oneself and others. The five components of emotional intelligence are self-awareness, self-regulation, motivation, empathy, and social skills. Leaders can improve their emotional intelligence by listening, connecting with employees, unlocking motivations, and seeking to understand others and themselves.
Why Companies No Longer Give Workers a Pension
Pensions would seem to be a thing of the past. You may hear an older person talk about getting their pension, but it’s not anything almost anyone these days can access. They used to be fairly commonplace, however, so what changed? Why do companies not offer their...
Signs it’s Time to Find a New Office Space
For any business owner, their office space is an essential aspect of success. It's the place where you and your team devote countless hours a day working alongside clients or partners. In some cases, it may be time to relocate to a different workspace. Here are...
Why Now is the Time to Make Your Office Green
Going green has never been more opportune! Now that environmental issues and our contributions to climate change are gaining international recognition, businesses across the world have begun shifting their practices toward sustainability. If you're contemplating...