Category: Marketing, Networking & Social Media

How to Make Marketing Your Brand More Manageable

~by Brooke Chaplan~ . Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers.   Here are some tips for making…
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Tips on Nailing Your Business Promotional Materials

~by Emma Miller~ . Expanding your business is a continuous venture. You’re doing well and that’s great, but that doesn’t mean you can just sit back, relax and enjoy yourself. People need to know about your company, so it’s time to promote it. Actually, it’s always time to raise your brand awareness. Reaching out to…
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The Reality of Sales: How to Get Clients

~by Haley Lynn Gray~ . Too many people think that if they ask a person or two, or maybe post a few times on social media, that they’re going to get clients. Just like that. When that doesn’t work, they get discouraged, and will often quit because it’s not as easy as they thought.  …
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How to Manage Twitter and Work it for Your Business

~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count.  Yet, I’ve found that Twitter is one of the biggest powerhouses for…
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How to Ramp Up Your Marketing Efforts?

Don’t know how to ramp up your marketing efforts? In today’s highly competitive market that is sadly characterized by recession and business budget cuts, every business (small or big) needs to be on its toes and ensure it extends its reach to customers without adding to marketing costs. Moreover, modern-day customers are tech-savvy and demanding…
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What in the World is Guerrilla Marketing?

~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business…
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Want to Be a Marketing Master? Try these Moves

~by Emma Sturgis~ . In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t make every part of your marketing…
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Store Exteriors: How to Make Your Building More Appealing

~by Brooke Chaplan~ . Every store owner knows that sometimes it can be difficult to get people in the door. This is especially true for newer shops that haven’t found their customer base yet. As everyone knows, having no sales means certain death for a business. No matter what you’re selling, it is always important…
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5 Mistakes Entrepreneurs Make Trying to Get Clients

~by Haley Lynn Gray~ — Most of my clients want one thing: more clients or customers. They feel like they don’t have enough clients or customers in their businesses, and I certainly know how they feel, having been in their shoes myself. I’ve had to learn a few lessons the hard way on my journey…
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How to Use Pinterest to Attract More Clients

~by Haley Lynn Gray~ . Pinterest can be a fantastic tool for driving traffic to your website and for attracting potential clients or customers. If you have a business where you put out hints and tips, blog posts, articles, pictures, decorations, crafts, or almost anything informational, you can use Pinterest to benefit your business. So,…
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