Anu Ramani is Managing Director of Isoline Communications, a London-based independent content marketing firm specializing in the technology B2B industry. 1. What is the name of your business? What does your business do?Isoline Communications. We provide content marketing services for technology and business-to-business companies. For each client we carry out extensive research, and immerse ourselves…
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Behind every CEO is a job they got fired from. Behind every entrepreneur is a failed startup idea. Behind every inventor is a product that never made it past the prototype. When you see someone who’s rich, famous, or wildly successful, you’re just seeing the tip of the iceberg. There’s a reason Michelle Obama said,…
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Learning how to make proper eye contact is one of the most important skills you can develop, both in your personal and your professional life. As humans, we can tell a lot about each other just through the gaze, and people who make strong eye contact come across as friendly, capable, and confident. It is…
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What do you think of when you hear the word “startup?” For many of us, it’s three people packed into a garage typing on computers. While this conception of the classic Silicon Valley startup is still true in some cases, the broader definition of “startups” has grown. Startups can consist of two people or 50,…
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The beauty and cosmetology industry has exploded over the past few years. Triggered by the arrival of influencers, the industry has become a real phenomenon. Thanks to alternative, low-cost marketing through Instagram and YouTube and a growing market, no other branch can earn you so much money in a short time. Beauty related businesses are…
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If you’re dragging throughout the workday, you may need an update to your morning routine. Did you know that some of the most successful and productive people in the world have healthy morning routines that they swear by? You’d be hard-pressed to meet a successful entrepreneur or CEO that doesn’t make time for a healthy…
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Here are some signs that you might be a working parent: You use your sick and vacation time all on the kids’ sick days. Your professional wardrobe selections are made based on their ability to hide various shades of slime. Note- Patterns=good. You have ever had to mute yourself on a conference call because the…
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Given the depth and breadth of Facebook’s user base, your ecommerce business must have a presence there. If it doesn’t, you’re overlooking one of the best marketing opportunities ever created. First of all, it costs absolutely nothing to set up a Facebook Business page. Second, it can be specifically targeted to your ideal customer. Third,…
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Being a mother is hard work. It’s safe to say you probably already know this. However, a mother’s lifestyle is even busier when she works (which is becoming more and more common). Between preparing vegetarian meals for kids and raising them in the most stable environment, it can sometimes feel like quite a challenge to…
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Content marketing for retail businesses is hard. Seriously. For example, you’ve got Amazon and other giant companies taking a lot of traffic that could potentially go to your own website. On top of that, there are thousands of thousands of other businesses, Google requirements, and increasing customer expectations. A recent study of U.S.-based consumers discovered…
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