Cold calling the c-suite happens in the early stages of the selling process and is the ability to make things happen. However, calling the c-suite unprepared would lead to the early demise of your sales career. No, cold calling is not a thing of the past. There is enormous potential in cold calling higher-level executives.…
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The Kolbe Index is an assessment that measures an individual’s problem solving/decision making instincts. According to Kolbe Wisdom, there are 4 types of decision makers in the world and I’m here to tell you about them so you can speak to them all in your copy/sales process.. Fact Finders The Fact Finder action mode measures…
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~ by Amanda Peterson ~ The sales field is a competitive landscape where seizing just one opportunity to be a step ahead can make or break a business. Much like the sales industry, the technology industry is always changing and new efficiencies are being created every day. These tech advancements have bled into the sales…
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~by Haley Lynn Gray~ When it comes to building a business, the #1 question I hear most often is, “How do I find clients?” There is good reason behind this, since, if you don’t have clients or customers, you don’t have a business. One thing I truly didn’t appreciate when I first started my…
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~ by Katie Kapro ~ It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on…
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~by Brooke Chaplan~ . Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers. Here are some tips for making…
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~by Haley Lynn Gray~ . Too many people think that if they ask a person or two, or maybe post a few times on social media, that they’re going to get clients. Just like that. When that doesn’t work, they get discouraged, and will often quit because it’s not as easy as they thought. …
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~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count. Yet, I’ve found that Twitter is one of the biggest powerhouses for…
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~by Emma Sturgis~ . In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t make every part of your marketing…
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~by Haley Lynn Gray~ — Most of my clients want one thing: more clients or customers. They feel like they don’t have enough clients or customers in their businesses, and I certainly know how they feel, having been in their shoes myself. I’ve had to learn a few lessons the hard way on my journey…
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