Category: Sales

4 Signs a Sales Position is Perfect for You

~by Anica Oaks~ . The sales floor is where all the action is. When you are standing before the customer and negotiating a price to close on, that is when you know you are truly in a position to make or lose a sizable sum of money. For this reason, many people shy away from…
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Tips for Making Connections with Other Small Business Owners

~by Eileen O’Shanassy~ . Making connections with customers is the first priority of many small business owners. The second big priority should be making connections with other small business owners. Too often the focus of small business owners in startup phase is on ensuring business stability and increasing customers. However, it is in the initial phase…
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social media marketing

How to Build a Social Media Fan Base

~by Crystal Dallner~ . Remember playing the game “Follow the Leader” when you were young? The game where one person is the leader and everyone else follows them down hills, around obstacles, through puddles, and over fences. When you were little, you had fun just following along and being a part of something fun. Social…
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holiday marketing

Holiday Marketing Dos and Don’ts

~by Katie Kapro~ . For small business retailers, the holiday season is one of the busiest and most profitable of the whole calendar year. The weeks between Thanksgiving weekend and the end of Hanukkah bring out more shoppers, en masse, than any other time of year. They run the gamut from first-time customers to loyal…
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How to Find the Best Marketing Strategy for Your Business

~by Kara Masterson~ . Sitting down to create a marketing strategy means that you need to focus on your niche. Creating a general marketing strategy that could work for any business will not help you to best represent your company. Developing a plan that specifically addresses the needs of your company can help you to…
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Mindset

Mindset and Problem Solving in Your Business

~by Haley Lynn Gray~ . Mindset isn’t just the latest buzz in the entrepreneurial world; it’s a real thing. It’s a series of techniques and skills you need to build your business. Mindset is a beautiful and important thing when you’re growing your business. Just talk to my dear friend Nathalie Guerrin, or head over to…
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Secrets to Building Your Brand from the Bottom Up

~by Eileen O’Shanassy~ . Branding is an important consideration when you’re just starting your business. If you get it wrong, it can drag your entire company down instead of helping it grow. You’ll thank yourself later if you spend the time now to come up with an original visual identity for your brand. After you…
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excuses

Excuses Will Get You Sympathy, Not Clients

~by Haley Lynn Gray~ . Excuses. We all have them. They’re kind of like butt holes. They also have the same effect on our lives and our businesses.   It’s funny how a single excuse is no reason for alarm. But like the tiny ripples on a pond after you’ve thrown a stone in the…
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economic downturns

How to Keep Your Company Ahead of Economic Downturns

~by Anica Oaks~ . Economic downturns are hard to predict, but they happen regularly. Some businesses are affected more than others by economic conditions. There are certain steps you can take to ensure that your business doesn’t face catastrophe every time the economy goes south. Here are some of the best ways to keep your…
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How to Get Your First Advertising Campaign Up and Going

~by Brooke Chaplan~ . Starting a new business can be a fun and exciting adventure, but many new entrepreneurs only focus on creating their product or service. It does not matter how great your products are when you don’t have the proper advertising campaign in place. Not only do you need to provide a real solution…
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