Category: Sales

5 Benefits of Growing Your Business With Online Marketing

~by Katongole Johnny~ . The goal of online marketing is to spread awareness about a business and its products or services via the Internet. Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management, and both social media and content marketing. What is meant by online marketing? Online…
Read more

Top 4 Ways to Grow Your Customer Base Organically

~by Brooke Chaplan~ . Business expansions that are predominantly driven by paid advertising and other expensive services from third-party providers tend to be unsustainable. They may give you the clients and profits you need in the short term, but it’s only a matter of time before expenses overrun profits. Organically growing your customer base may…
Read more

You’re Not Going to Be Liked by Everyone – That’s OK

~by Haley Lynn Gray~ . I think it’s part of being human to want to be loved and liked by everyone. The reality is that not everyone is going to love you, your business, your message, or your hair color.  There will be people who think you’re too pretty, too ugly, too tall, to short,…
Read more

4 Signs a Sales Position is Perfect for You

~by Anica Oaks~ . The sales floor is where all the action is. When you are standing before the customer and negotiating a price to close on, that is when you know you are truly in a position to make or lose a sizable sum of money. For this reason, many people shy away from…
Read more

Tips for Making Connections with Other Small Business Owners

~by Eileen O’Shanassy~ . Making connections with customers is the first priority of many small business owners. The second big priority should be making connections with other small business owners. Too often the focus of small business owners in startup phase is on ensuring business stability and increasing customers. However, it is in the initial phase…
Read more

social media marketing

How to Build a Social Media Fan Base

~by Crystal Dallner~ . Remember playing the game “Follow the Leader” when you were young? The game where one person is the leader and everyone else follows them down hills, around obstacles, through puddles, and over fences. When you were little, you had fun just following along and being a part of something fun. Social…
Read more

holiday marketing

Holiday Marketing Dos and Don’ts

~by Katie Kapro~ . For small business retailers, the holiday season is one of the busiest and most profitable of the whole calendar year. The weeks between Thanksgiving weekend and the end of Hanukkah bring out more shoppers, en masse, than any other time of year. They run the gamut from first-time customers to loyal…
Read more

How to Find the Best Marketing Strategy for Your Business

~by Kara Masterson~ . Sitting down to create a marketing strategy means that you need to focus on your niche. Creating a general marketing strategy that could work for any business will not help you to best represent your company. Developing a plan that specifically addresses the needs of your company can help you to…
Read more


Mindset and Problem Solving in Your Business

~by Haley Lynn Gray~ . Mindset isn’t just the latest buzz in the entrepreneurial world; it’s a real thing. It’s a series of techniques and skills you need to build your business. Mindset is a beautiful and important thing when you’re growing your business. Just talk to my dear friend Nathalie Guerrin, or head over to…
Read more

Secrets to Building Your Brand from the Bottom Up

~by Eileen O’Shanassy~ . Branding is an important consideration when you’re just starting your business. If you get it wrong, it can drag your entire company down instead of helping it grow. You’ll thank yourself later if you spend the time now to come up with an original visual identity for your brand. After you…
Read more