Changes You Need to Make to Your Restaurant to Thrive in the Coming Years

Restaurant
November 13, 2020
80 / 100

Few industries have been more profoundly impacted by the pandemic than the food industry. When it comes to figuring out how to address these different impacts on the industry, there are a variety of things to think about. In order to prepare your business to thrive in upcoming years, be sure to consider these suggestions.

Change Your Façade

Your restaurant façade is the first thing that people see when they are exposed to your restaurant. The exterior of your restaurant can make a big difference in attracting various demographics of clients.

One of the simplest and most effective ways to update your façade is to make the interior the exterior. In essence, the biggest way to draw customers in is for them to see other customers seated and eating delicious food. Make sure that windows aren’t blocked and position tables in more prominent places if possible.

You should also think more generally about the specific demographic that you’re trying to draw in. Updating your restaurant sign to have a more hip design or font can also make a difference in attracting younger customers.

Ramp Up Your Digital Marketing

One of the most important things you can do to ensure that your restaurant will continue to thrive is expanding your reach online. Gone are the days when only your façade can draw in new customers. One of the first places you should start when it comes to increasing your digital marketing is with your website. Make sure that your website is easy to navigate and quickly directs users to the menu items.

You should make sure that your restaurant is easily accessed when users search it on Google. Try and get a variety of different reviews on your page. Having reviews on your Google restaurant page will make your restaurant seem more credible and will draw in more customers.

In addition to having a variety of customer reviews, you should also invest in making sure that your page has multiple professional pictures of the interior of your restaurant.

Offer New Menu Items

Change up your menu. Sometimes you just need to switch things up and put other options out there for customers. When it comes to changing up your menu, you should start by looking for food trends to capitalize on.

If it seems like there are gaps in your menu or items that aren’t doing as well as others, take that as an opportunity to switch them out for seasonal items, customizable dishes, or other experimental options.

Reevaluate Your Customer Service

Reevaluate your customer service and see what needs improvement. There are multiple facets of your customer service that you should look at specifically. One of the most important ways that you interface with customers is through your phone communication. A majority of customers still call to make reservations and to ask questions. Because of this, you should make sure that you consistently have enough receptionists to ensure that the phone is always answered.

You should also consider updating your system for how you manage tables. You can improve customer service by using a modern POS system. A POS system will digitize all payments, the assigning of tables, and reservations.

Strengthen Relationships with Repeat Customers

One of the best ways to ensure that your restaurant will survive in the future is to develop a loyal customer base. In order to develop a loyal customer base, you need to figure out a way to reward repeat customers. Take time to offer repeat customers exclusive opportunities like special “chef’s tables” or rewards.

Another thing you can do to reward repeat customers is to develop a loyalty program. Allow repeat customers the opportunity to accrue points or to get a certain percentage off the total cost of their meal.

Make Your Restaurant Child-Friendly

When it comes to making your restaurant child-friendly, one of the first places to start is with your kids’ menu. Having inexpensive crowd-pleasing options for children goes a long way in making a restaurant experience positive for families.

You may want to consider adding special promotions or options for kids — maybe kids get a free dessert with their meal or maybe you give customers a free kids’ meal with purchase of two adult entrees.

In addition to adapting the menu to ensure that kids are satisfied, you should also make sure that you have plenty of seating options for kids. Having a variety of booster seats and high-chairs for children will also ensure that families have an enjoyable restaurant experience.

Improve Takeout Options

As COVID precautions continue to play an important role in the business and restaurant markets, it’s especially important to refine your takeout approach for customers. If your restaurant is predominantly eat-in, start by making your menu items available for takeout.

You should then work to identify a strategy to make ordering out an easy option for customers. Consider building an application that allows customers to directly place their orders or make your website easier to navigate. Making these changes can go a long way in making your restaurant more accessible.

Give Back to the Community

When it comes to building customer loyalty, giving back to the community can go a long way. Not only will it help customers feel a greater affinity for your restaurant when they see you supporting local causes like a little league baseball team or another youth activity, but it will also help you connect with important individuals in town.

You should also consider hosting charity dinners or other events that can support various causes. In the process of supporting different causes, you will be able to connect with other organizational heads who may be interested in hosting other dinners at your restaurant in the future.

Figuring out how to ensure that your business will be able to thrive in upcoming years can be difficult. With so many different ways that the industry has changed and morphed as a result of the COVID-19 pandemic, it can be complicated to know where to start. Thinking about these things can help you get started on building a successful restaurant business plan.

Read this next: How to Improve Your Financial Uncertainty and Support Your Future

Categories

More Posts:

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.

Product Mistakes You Might Be Making at Your Business

Running a business isn’t easy, and making product-related mistakes can cost your company time and money. From creating products without doing market research to holding excess inventory or failing to file patents, there are numerous pitfalls that you need to be aware...

How to Put Safety First at Your Business

As a business owner, it is your responsibility to provide a safe environment for both your employees and your customers. When you take the proper steps, you can prevent accidents, injuries, and even lawsuits. You need to make safety a top priority at your business. ...

Supplies Your Business Should Donate to Schools

Back-to-school season is upon us, and that means it's time for businesses to start thinking about donating supplies to schools. Donating supplies is a great way to give back to the community, and it can also be a great marketing tool for your business.  Here are a few...

How to Decide Which Business Data to Archive

When it comes to business data, it's not a question of if you should archive it, but rather how you should archive it. With so many factors to consider — from the costs of storage to the ease of retrieval — it can be tough to know where to start. In this blog post,...

A Five-Step Guide to Starting a Logistics Company

If you've been considering launching a transportation and logistics company, now is the moment. The transportation and storage sector is very important and profitable. Statistics show that by 2027, the global logistics market would have grown from its 2017 valuation...

Which technology should businesses invest in?

Introduction The top three IT firms this month are Fair Issac Corp., Enphase Energy Inc., and Arrow Electronics Inc. With outstanding third-quarter sales records in a struggling electronics industry, semiconductor distributor Arrow Electronics has become a top bargain...

13 Best tech business ideas to start this year

Technology companies are concerned with the research and development of technology-based goods as well as their distribution. The products and services that technology companies provide are applicable in a variety of different markets. The following is a list of the...

How to Avoid Regrets When Selling Your Business

For years, you have spent countless hours and allocated immeasurable effort into growing your business, and now the time has come to sell. Even with an offer that exceeds your expectations, you may have trouble letting go. When selling your business, to avoid regrets...

How to Reduce Your Tax Burden When Operating a Business

As a business owner, you already have many financial responsibilities. Adding on the burden of taxes can be overwhelming. To reduce any stress, you need to find ways to reduce what you’re spending on taxes.  Start a Retirement Plan  Having a retirement plan in place...
How to Put Safety First at Your Business

How to Put Safety First at Your Business

As a business owner, it is your responsibility to provide a safe environment for both your employees and your customers. When you take the proper steps, you can prevent accidents, injuries, and even lawsuits. You need to make safety a top priority at your business. ...

How to Avoid Regrets When Selling Your Business

How to Avoid Regrets When Selling Your Business

For years, you have spent countless hours and allocated immeasurable effort into growing your business, and now the time has come to sell. Even with an offer that exceeds your expectations, you may have trouble letting go. When selling your business, to avoid regrets...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.

How Startups Can Ensure Health and Safety at the Workplace

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.

Product Mistakes You Might Be Making at Your Business

Product Mistakes You Might Be Making at Your Business

Running a business isn’t easy, and making product-related mistakes can cost your company time and money. From creating products without doing market research to holding excess inventory or failing to file patents, there are numerous pitfalls that you need to be aware...

Occupational Hazards That Come With an Office Job

Occupational Hazards That Come With an Office Job

Working in an office can be a great way to make a living, but it also comes with certain risks. Sitting at a desk for long hours and staring at screens can lead to physical ailments that not only cause discomfort but could eventually lead to more serious health...

How to Make Your Social Media Campaigns More Relevant

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

Work Hazards Common Among Office Workers

Work Hazards Common Among Office Workers

Working in an office environment may seem like a safe job, but there are still a variety of hazards that can put employees at risk. Taking the necessary steps to prevent these risks and protect oneself from potential harm is essential for any office worker. Let's...