A Cohesive Marketing Strategy Can Help You Reach Your Goals

Cohesive Puzzle Pieces

~by Haley Lynn Gray~

All too often I see businesses taking a spray-and-pray approach to their marketing strategy. They hire 14 different people to handle their marketing, but these 14 people aren’t familiar with all of the components of their customer’s marketing. And then they try to pick the “best of the breed” among all of the different providers.

Unfortunately, this can be a very costly maneuver, and it can also take a lot of time to manage. It may make you feel better to have a dozen different people working on Facebook ad campaigns, but the reality is that if you’re not using a cohesive strategy for marketing, you’re probably leaving a lot of opportunities for optimization on the table.  

One example of this in particular is putting together a cohesive communication strategy. If you are working your blog strategy and content strategy together with your social media strategy, you can actually increase the organic reach of your business. You will likely spend less money because you are using the content you’re generating, and building your business on that content. This way all of your proverbial ‘marketing horses’ are pulling the cart in the same direction. This is much more efficient and cost-effective than having your ‘marketing horses’ trying to pull the cart in 14 different directions and hoping that you make net forward progress.  

Marketing strategy is about helping you reach your goals, effectively, quickly, and by spending the least amount of money.

Your marketing strategy may encompass blogging, Facebook ads, Google AdWords, content strategies, different platforms, back linking, video, Facebook groups, and more. There is no one-size-fits-all solution for every business or every non-profit organization.  

Categories

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.

Want To Sell Property Fast?  Do These 5 Things

Want To Sell Property Fast? Do These 5 Things

Mike Johnson is a freelance writer and human rights activist and enthusiast. Through his extensive research and commitment to the field of law, Mike has established himself as a well-decorated writer in this field. Mike currently settles in Las Vegas.

Generations of Success: The Unique Charms of Family-Run Home Businesses

Generations of Success: The Unique Charms of Family-Run Home Businesses

The blog celebrates the heartwarming essence of family-run home businesses. It delves into their special qualities: the personal touch they offer, the deep expertise passed through generations, the cozy and inviting atmosphere they create, their integral role in the community, adaptability, genuine passion, meticulous care in crafting goods, and the captivating stories woven into their existence. Supporting these businesses isn’t just about transactions; it’s about nurturing the soul of our communities, preserving traditions, and embracing authenticity in a world that sometimes feels distant.