Cost Effective Ways to Promote Your Business

Promote Your Business Camera

~by Ryan Duffy~

It is a well-known fact that one of the most important aspects of owning a business is that it needs to be promoted to a high standard. In this day and age, there are numerous channels available to allow business owners to do this. However, the majority of these methods are not cheap – and if a business owner wants to keep high profit margins, then they have to make sure that the methods they utilize are cost-effective.

Promotional Products

When it comes to promoting your business, there are plenty of low-cost products which can be used as a medium to get your brand message across. There is a wide variety of products that can be used such as clothing, pens, wristbands, or key rings. These are all a wonderful alternative to the usual items that are handed out or sent to people – such as flyers. This is because if you just give a potential customer a flyer, they are likely to take one look at it, then put it in the recycling bin. Whereas, when given one of the other items, they are more likely to make use of it, which means your brand will get more exposure.

Social Media

In this digital age, there is little doubt that social media is one of the most cost-effective ways to promote your business. The reason for this is that it is free to set up, very easy to use, and has the potential to reach millions of customers. With there being a number of different platforms available, any business owner will be able to find a platform which is suitable for them. For example, a restaurant can use YouTube and a video maker to showcase some of their food-making skills, and a car dealership can use Facebook marketplace to sell some of their products.

Word of Mouth

This is a method of promotion through which certain businesses can be built. The idea is to get the word out about your business to influencers who can inform other people about what your business is and what it does. The issue with it can come with not having any control about what people are saying. So relying solely on this method of promotion may not be a good idea as they could potentially be saying bad things about the business – which certainly won’t be good promotion.

Meet the Author: Ryan Duffy

Ryan Duffy is a freelance writer who is a recent university graduate in Media Studies. His passion for people and writing has encouraged him to pursue this career full-time. He enjoys writing about lifestyle, fashion, and business, and this is where most of his work has taken him.

Find him on Twitter here: @Ryan_Duff199

Gravatar ID:


All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.