Don’t Be Fooled by These Common Marketing Myths

Unicorn and Princess
March 31, 2019
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At the outset, and with every best intention, even with the right tools in hand, when we embark on our marketing journey it is worth pointing out that there are many marketing myths and common misconceptions that exist around exactly what marketing is all about and what it can do for your business. One thing is for sure though, expert direction in marketing definitely constitutes sound  leadership in running a successful business.

Don’t fall under the spell that threatens to cast negative aspersions over your marketing strategy – myths are just that, myths….

Don’t fall under the spell that threatens to cast negative aspersions over your marketing strategy and don’t believe everything you hear. Myths are just that, myths; especially when it comes to marketing. Marketing is not rocket science, yet, as a management and leadership discipline it does rely on many different forces working together cohesively to ensure that your brand stands out and gets the full attention that it deserves. So, we took up our magic marketing wand, waved it through the mist of misconceptions, and investigated some of the more common myths around marketing and how they can be dispelled.

Myth number 1: Does size really matter? Small business or large corporation?

Irrespective of whether you are a one man show or a team of ten people, a marketing plan is an essential tool to have in your arsenal from the outset. Your marketing plan is your calling card. See it is a blueprint, a prerequisite tool that you take to market that, at a glance, provides an outline of your target audience, an introduction to your brand, your messaging framework, what channels you use to reach your target audience and the tactics that you employ to get your message out there. Don’t be hoodwinked into believing that having a dedicated marketing plan on the table is exclusive to medium to large enterprises, in this case, companies of every size matter and failure to develop an integrated, cohesive marketing plan will cripple your marketing efforts and result in a complete waste of money.

Myth number 2: I am not interested in social media and it is not going to make any difference to my business

Wrong! The reality of today’s world is that, whether we like it or not, the world has gone digital, even when it comes to human relationships in business. As a result social media is here to stay and the conversations that take place in your sphere of business are going to happen… with or without you. So, don’t waste a second, take control and make the effort to participate in these conversations. Become visible and actively involve yourself in the process, since no matter what business you are in you still need to deliver content and create a digital presence. The key is to market effectively in a digital world using digital platforms to market offline events.

Myth number 3: When the going gets tough – they tell marketing to get going…

For any organisation, there are times when the going really does get tough and when this happens many companies make the mistake of taking a large cut out of their marketing budget thinking that the funds could be better spent elsewhere. This knee jerk reaction, rather than saving money in the long run often has detrimental effects on the business. In most cases, maintaining an effective marketing drive during these times, even if it is a relatively small financial investment with a larger focus on non-paid for platforms, will see the company through to better times ahead. Here is where it becomes necessary to exploit the numerous less expensive forms of marketing available on the web and take full advantage of social media opportunities. What needs to be kept in mind is that once there is a decline in engaging with your audience, not only does your audience wonder where you disappeared to, but, so do your competitors. Once your competitors realise that something is wrong, they will not hesitate to exploit the opportunity to take your place.

Myth number 4: If it’s not perfect, it’s not good enough

Like many companies who have held back in the face of ‘if it’s not perfect, it’s not good enough’, if you get stuck in the rut of waiting for your product or service to be perfect before you start marketing your business you could find yourself missing out on valuable opportunities to obtain constructive feedback on what could be done to make improvements. So, put it out there, even if you think there are flaws. You will never know until you try.

Myth number 5: my business is going relatively well, why do I need to market?

When you have a steady flow of customers don’t make the mistake of putting your marketing efforts on hold. Two distinct problems ensue — firstly, you are not getting anything into the pipeline and secondly, when the flow of customers begins to slack off or cease altogether, you take desperate marketing measures. No one wants to deal with desperate people. Remain consistent in your marketing madness!

Myth number 6: Measuring marketing is like trying to estimate the speed of a flowing river

In this day and age almost all marketing activities can be measured, especially where online or digital marketing is concerned. The trouble is that in most cases people don’t actually know what it is that they would like to measure which puts a lid on things at the outset. The trick is to define goals and identify what measurement tools are in place that can help to achieve an accurate view of where you are at. A good place to start where online marketing is concerned is to test the waters with for example, Google Analytics or Facebook. Daily statistics are immediately evident which provide an ideal platform for regular review. Once you can monitor and evaluate such trends, the task becomes that much easier.

Helen Fenton: Senior Analyst, Business Optimization Training Institute, Helen.fenton@boti.co.za www.boti.co.za

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Winter can be the dog days for your business once the holiday season passes and your customers are taking refuge from the cold and rough weather. However, it does not have to be that way if you are clever and strategic. Here are some ways to grow your business and attract more customers during the winter season.

10 Simple Ways to Use Facebook to Promote Your Small Business

From its powerful way of connecting businesses with customers to its various advertising options, there is no denying the benefits of using Facebook to promote your small business.

Should I Look Through Social Media Accounts of Potential Job Candidates?

Social media is such a prevalent part of everyday life that it can impact jobs. That’s why many employers wonder if it’s a good idea to look through potential candidates’ social media accounts before continuing with the hiring process. There are definite benefits to knowing what someone does online.

4 Tips for Business Networking Internationally

With almost everyone having access to the internet, businesses are no longer limited by their physical locations. Now, you can do business with anyone in the world in pretty much the same fashion as you would in the same country. However, as with any business dealings, at some point, you may have to meet the client face to face. Here are a few tips that can help you when you are traveling internationally to network with potential clients.

8 Effective Ways to Use Social Media to Grow Your Small Business

Still not convinced that social media can help your small business grow? In this post, we will talk about the eight effective ways you can use social media to grow your small business.

Strengthening Your Referral Network

Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours. As an eldercare placement agency, I’ll outline five universal practices we wish our business partners would implement.

Boost Your Local Business: 21 Effective Local SEO Tips

Boost Your Local Business: 21 Effective Local SEO Tips

Opening a local business takes a lot of effort and investment in terms of time and money. However, it is not enough to have a physical address and hope for customers to come flooding in. It is crucial to optimise your local business’s online presence by using effective local SEO strategies. Local SEO is the process of optimising your website and online presence to attract more traffic and customers from local search queries. In this blog post, I’ll dive into 21 effective local SEO tips to help boost your local business.

Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.

5 Unexpected Industries That Need Social Media Marketing

5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

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Boost Your Local Business: 21 Effective Local SEO Tips

Boost Your Local Business: 21 Effective Local SEO Tips

Opening a local business takes a lot of effort and investment in terms of time and money. However, it is not enough to have a physical address and hope for customers to come flooding in. It is crucial to optimise your local business’s online presence by using effective local SEO strategies. Local SEO is the process of optimising your website and online presence to attract more traffic and customers from local search queries. In this blog post, I’ll dive into 21 effective local SEO tips to help boost your local business.

Evolving Your Small Business to Avoid Disaster

Evolving Your Small Business to Avoid Disaster

Meet Adil Altaf, a passionate author, leisure traveler and a budding entrepreneur with an insatiable curiosity for life’s mysteries, Adil finds inspiration in the wonders of science, the marvels of nature, and the intricacies of human existence

Video On Demand Vs Live Streaming: Top Benefits, Uses & Options

Video On Demand Vs Live Streaming: Top Benefits, Uses & Options

VOD and Live Streaming are essential in digital media. VOD is convenient and diverse, while Live Streaming offers real-time engagement and monetization. VOD app development adds to the landscape. Knowing their differences empowers viewers and creators in the digital era.

How to Avoid Afternoon Crashes at the Office

How to Avoid Afternoon Crashes at the Office

Productivity is key in the office environment, especially for those in leadership roles. However, many professionals experience the common afternoon crash, a period of fatigue that typically hits after lunch and can severely impact productivity. Understanding the...

Fitness Strategies For Busy People To Stay Healthy

Fitness Strategies For Busy People To Stay Healthy

Being busy doesn’t mean we can’t stay healthy. Exercise can help prevent future health issues, even with a busy schedule. The best part is that effective exercise doesn’t have to be complicated and can be done in a short amount of time.