Entrepreneur Interview – Jennifer Bernstein

May 20, 2015
Jennifer Bernstein is a former full-time college English professor. Over the past twenty years, Jennifer has served on admissions and hiring committees, worked as an academic advisor to gifted freshmen and sophomores at a groundbreaking honors college, successfully mentored hundreds of students from a wide range of majors and backgrounds, and provided extensive support to undergraduates applying for prestigious scholarships, internships, and graduate schools.


Entrepreneur Interview Q & A

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1. What is your business/Business Name?  What does your business do? 

Jennifer Bernstein

Jennifer Bernstein

I’m the founder and president of Get Yourself Into College, Inc. I help students in 8th – 12th grade transform the overwhelming college preparation and application process into a meaningful, exciting and empowering experience.  

2. Why did you get into this field?  What opportunities did you see? 

I left my position as a full-time college English professor because I wanted to devote myself more exclusively to mentoring young people. I loved my teaching and research, but ultimately mentoring was what mattered most to me and was what made the biggest difference in my students’ lives. I saw that I could take all the expertise that I’d developed through my twenty years in higher education—as a professor, a literary scholar, a mentor, a member of an admissions committee — and use it to help students transform their high school experience and excel in the college admissions process. 

3. What have been your biggest challenges? 

My biggest challenge has been learning how to effectively delegate. I work directly with all of the students in my comprehensive Get Yourself Into College™ program. I don’t secretly outsource any of that work to editors. I now have an amazing virtual assistant who handles an increasing amount of my administrative work as well as some technical projects. I also have a web developer, graphic designer, accountant, and bookkeeper. Now I’m starting to delegate in my personal life by hiring a regular housekeeper. I’d love to have a personal chef four days a week. With this kind of support, I can give more to my students and spent more quality time with my family. 

4. What has been your greatest reward?

I don’t think that I’ve experienced my greatest reward. When I read this question, I was reminded of one of my favorite parts of Krista Tippett’s interview with Fatemeh Keshavarz. Keshavarz describes how Rumi “reminds us that the destination is the journey itself. There isn’t a point where you say, `OK, I’m here, I’ve reached, I’m done. . . .’ In the incompleteness of that, the need to move forward is inherent in that incompleteness, in the process of going forward you make yourself better and better.”

5. If you could change something, what would it be? 

I would love for all motivated high school students to have access to high-quality, customized and ongoing mentoring that helps them discover and tap into their potential, stretch past their limitations, and make their dreams a reality.

6. If you could give a new entrepreneur advice, what would it be? 

Don’t feel like you have to have everything figured out ahead of time. If you have a clear, well-formed intention and take regular action that’s in alignment with it, things will usually fall into place.  

7. Social Media.  Yay or Nay?  

Absolutely!  I love Twitter and Google+.  I don’t post every day (or even every week), but I have connected with some amazing people through these social media platforms.  

8. How do you market your products? 

I don’t spend a lot of time engaged in what might be considered traditional marketing. Instead, I focus on providing great free content on my blog and YouTube channel. I started doing this because I wanted to make some of my advice on college admissions available for free to all students. However, it turns out that many of the families who hire me have first discovered me through my blog posts or videos. It’s pretty cool. I don’t feel like I’m selling at all!

9. Is your business a service or a product?  If you are a product, how do you handle production?

A large part of my business is service oriented, but I have created a fully developed online program that guides students through the college application process. Because it’s an online program, I can easily update it and don’t have to deal with traditional production issues.  

10. What is unique about your business?

I think one of the things that makes me unique is that I have experience on all sides of the table. I’ve been on an admissions committee, created my own successful application packages (which have earned over $60,000 in funding from institutions like the University of Notre Dame’s Center for Philosophy of Religion, the National Endowment for the Humanities, and the Jewish Foundation for the Education of Women), and worked as a professional editor.  

11. How can people get in touch with you?  What’s your website/Contact information?

Come visit me at www.getyourselfintocollege.com. That’s where you can get free access to “What Really Matters to Admissions Officers (and Why):  Surprising Facts About What You Need to Be Doing in 9th, 10th, 11th, and 12th Grade.” 

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A chef turned inspirational speaker, Deb Bixler is a party plan training guru who focuses on direct sales training programs and education founded in real action steps that work for direct sellers. Deb teaches direct sales marketing skills specific to the home party...

Entrepreneur Interview – Dianna Sandora

Amazon Best Selling Author, Dianna Sandora, lives in Fort Myers, Florida. She has over 30 years of sales, customer service, and training experience. It is her mission to use her optimism and enthusiasm to motivate and inspire you to appreciate yourself and those...

Entrepreneur Interview – Al Wagner

Entrepreneur Al Wagner is President and CEO of TruPayroll, where they are satisfying a niche market in payroll services on a national level in all fifty states. They identify and provide an online payroll processing solution for companies with 150 employees or less....

Entrepreneur Interview – Chrissy Liu

Entrepreneur and Personal Shopper Chrissy Liu is currently in the process of a private launch of her on-demand personal shopping business for men, which promises “Clothes delivered to you only when you need them”. Interview Q&A: 1. What is your business/Business...

Entrepreneur Interview – Lindsay Marles

Entrepreneur Lindsay Marles is the founder and CEO of Austin Lloyd. She has a background in management consulting and product marketing as well as experience in the baby goods and logistics industries. She received her MBA from Duke University. Interview Q&A: 1....

Entrepreneur Interview – Gina Mortimer Storr

Entrepreneur Gina M. Storr, along with her husband, owns a Communications and Online Business Coaching Firm.   1. What is your business/Business Name?  What does your business do? SeaStar Connect - We are a Communications and Online Business Coaching Firm. We...

Entrepreneur Interview – Stephen C. Allison

Stephen C. Allison Biography Stephen Allison is a former US Naval Officer, from Kansas City, Missouri. He let the good times roll in New Orleans where he attended Tulane University and he earned his MBA from Duke University’s Fuqua School of Business. Stephen has been...
Entrepreneur Interview – April Buchanan

Entrepreneur Interview – April Buchanan

April Buchanan founded The Perky Lady in 2015 and since then has transformed the lives of hundreds of women through great fitting underthings enabling them to magnify the beautiful and confident woman within. An advocate for body positivity, avid lingerie and lifestyle blogger, entrepreneur, former copper, stepmom, dog wrangler, lingerie enthusiast, and “natural” redhead.

Entrepreneur Interview – Clyde Prestowitz

Entrepreneur Interview – Clyde Prestowitz

Clyde Prestowitz is the founder and president of The Economic Strategy Institute. This is a global think tank that deals with issues of global trade, investment, and security. Previously he was Counselor to the U.S. Secretary of Commerce, Chairman of President Clinton’s Commission on Trade and Investment in Asia, a member Intel’s Advisory Board, and an advisor to many leading CEOs and governments. He is the author of seven best selling books and speaks six languages.

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In today's competitive business landscape, delivering products to customers on time is not just a courtesy; it's a necessity. Delays in delivery can lead to dissatisfaction and harm a company’s reputation, especially for female entrepreneurs who are striving to build...

Work Remotely Without Working from Home

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Why You Need to Avoid Overworking Yourself

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The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...

How to Expand the Services Your Hair Salon Offers

How to Expand the Services Your Hair Salon Offers

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