Entrepreneur Interview – Lisa Scorziell

June 21, 2016

Lisa Scorziell was born in Ohio. She proudly holds a BA degree from Ohio State University. Lisa met her husband, Geno Scorziell, at the International Sleep Products Convention in San Antonio Texas. Lisa joined the Scorziell family in 1990, and added her business acumen to the family business, too.

Lisa Scorziell

Lisa Scorziell

Entrepreneur Interview Q & A

1. What is your business/Business Name? What does your business do?

Banner Mattress is a manufacturer and retailer of high quality mattresses. We also retail other national brand name mattresses.

2. Why did you get into this field? What opportunities did you see?

I’ve held various employment positions with the State Of Ohio, including OSHA Inspector, HR Director of the Ohio Department Of Industrial Relations, and Chief of Furniture and Bedding for the State of Ohio. In 2010, I applied my skills and in-depth knowledge to my current position as co-CEO of Banner Mattress.

3. What have been your biggest challenges?

I am a systems freak. I believe in constant evaluation and improvement. All things must be measured and monitored for systems improvements.

4. What has been your greatest reward?

Using Key Performance Indicators (KPI’s) as a business management tool has made a direct, positive impact on business. There are so many areas to measure and monitor in a retail and a manufacturing business. One must understand through analysis and review how these items measure and how efficiencies affect the profitability of your organization. Identifying and understanding KPI’s tells you where to look and what to monitor what equates to healthy or harmful impacts on your business.

5. If you could change something, what would it be?

The one thing I’d do over again is run my business like a business. Failure to recognize that family members may not be the best legacy for your business often causes issues for many businesses. Hire the best people to do the job. Blood is forever, but resumes speak louder than bloodlines.

6. If you could give a new entrepreneur advice, what would it be?

My advice to entrepreneurs is to hire a good accountant and learn everything you can from them. Watch the numbers and budget on a daily basis.

7. Social Media. Yay or Nay?

The value in social media varies by industry and company. There is no black and white answer to the value of social media.

For Banner Mattress, we are effective with engaging customers face-to-face. That allows us to show them the entirety of the value in our products. That being said, social media helps us with brand awareness, but we succeed dealing one-on-one with customers.

8. How do you market your products?

Banner Mattress continues to sell directly to the consumer from our factory to your family, and hopes to grow its business nationwide.

9. Is your business a service or a product? If you are a product, how do you handle production?

My ideas come from all over. I lean heavily on our trade associations and raw material supply partners.

Banner Mattress is a member of manufacturing trade organizations made up of an international group of suppliers and manufacturers in the mattress industry. Everyone from steel suppliers to fabric designers is part of the International Sleep Products Association (ISPA).

As a mattress manufacturer, we often see product innovations at trade shows and through suppler relationships before they are integrated into national brand products at retail. Innovations and designs for national brands is a big project. Issues like supply chain challenges and investment costs necessary for SKU product line changes is monumental. Banner can scale easily at our local brand size.

Our unique manufacturing ability and skill lets us bring technologies to the public often quicker and more easily as a factory direct to the consumer than national brands. Being of strategic size and expertise, Banner Mattress is nimble and able to react quickly. We can incorporate technologies and innovations into our products and designs ahead of the curve.

10. What is unique about your business?

The most exciting trend in our mattress company today its the re-design and innovations being introduction with the new Lifestyle-Adjustable Power Bases.

If you haven’t heard about the revolution starting in the Lifestyle Adjustable Power Base products, you are missing a wonderful product innovation in the science of sleep products. As we like to say, “it’s not your grandmother’s bed.”

The safety and regulatory changes, product advances and comfort design innovations in the mattress industry have opened a whole new opportunity for the advent of the new Lifestyle-Adjustable Power Base revolution. These products have adapted to how folks live and work. Nowadays, people sleep with their laptop or have them just close by recharging. We often use them in bed to read, work, watch movies and programs to relax or learn. Over 60% of master bedrooms have a TV.

The introduction of the newly designed Lifestyle-Adjustable Power Bases and new mattress designs gives the user the luxury of adjusting to incorporate these master bedroom activity lifestyle changes. Lifestyle-Adjustable Power Bases provide the user with personalized comfort and enhanced ergonomic performance. They adapt to our bodies as well as how we live and work in our bedrooms today. It is not your grandmother’s geriatric bed. It is the bed of the future.

11. Sell me your product/service.

How about a Smart Bed that can monitor your resting heart rate and track your sleep hours and motions while you sleep? It can tell you not only how much you slept but how well you slept, too, with the built-in data and tracking. That should help you sleep at night, right?

Today, beds can come with built in sound systems, electric outlets and computer ports to recharge our electronics as well as our bodies. Some come with under lighting to set the mood or activated via motion sensors to help light your way to the bathroom or baby’s room in the middle of the night. Lifestyle-Adjustable Power Bases can even rock you to sleep, give you a massage, or wake you up in the morning with a gentle rocking motion. Yes, please!

12. How can people get in touch with you? What’s your website/Contact information?


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Michelle Campbell is a Certified Public Accountant, Certified Management Accountant and Founder/CEO of Time Value Accounting & Business Services, LLC. She has a bachelor’s degree and master’s degree in Finance from Florida International University in Miami, FL. Michelle has many years of experience navigating the waters of accounting and finance and has spent the majority of her career as the lead finance officer for non-profit educational institutions, including a major university and a national consumer advocacy organization.

Announcing the First Annual Leadership Girl Live Summit

The First Annual Leadership Girl Live Summit, taking place at the beautiful Doyle’s Vineyard in Durham, NC, begins on Friday, September 22nd and concludes on Sunday, September 23rd, 2017 – connecting women entrepreneurs together to foster deeper relationships to drive community and collaboration.

Featured Expert: Erin Edgar

Erin Edgar practices law as a licensed attorney in the state of North Carolina. She worked for many years in the non-profit sector, but she now has her own solo practice. Erin graduated from the University of North Carolina School of Law and has received further training in mediation, collaborative negotiation, and other forms of conflict resolution.

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Work Hazards Common Among Office Workers

Work Hazards Common Among Office Workers

Working in an office environment may seem like a safe job, but there are still a variety of hazards that can put employees at risk. Taking the necessary steps to prevent these risks and protect oneself from potential harm is essential for any office worker. Let's...

How to Make Your Retirement Plan Less Work

How to Make Your Retirement Plan Less Work

Are you one of the many business owners who dread the thought of setting up and managing a retirement plan for your employees? You're not alone! It can be a lot of work to figure out what plan is best for your company, and then keep track of all the contributions and...

Careers That Let You Make a Social Impact

Careers That Let You Make a Social Impact

Are you often frustrated by the state of society and angered by social injustices? If you wish you could have a bigger influence on society, consider switching to a career with more social outreach and influence. Here are a few careers that help you to make a lasting...

Why You Should Hire Workers Fresh Out of College

Why You Should Hire Workers Fresh Out of College

Hiring is a tricky business. You need to find someone who has the right skills, fits in well with your company, and will be a great contributor. At the same time, you can’t be too picky or you will never make a decision. While you may naturally lean towards hiring...

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Recent Posts

How to Avoid Delays When Delivering to Customers

How to Avoid Delays When Delivering to Customers

In today's competitive business landscape, delivering products to customers on time is not just a courtesy; it's a necessity. Delays in delivery can lead to dissatisfaction and harm a company’s reputation, especially for female entrepreneurs who are striving to build...

Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Why You Need to Avoid Overworking Yourself

Why You Need to Avoid Overworking Yourself

The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...

How to Expand the Services Your Hair Salon Offers

How to Expand the Services Your Hair Salon Offers

Running a successful hair salon involves staying attuned to the evolving needs and preferences of your clients. One effective strategy to keep your business thriving is by expanding the range of services you offer. By diversifying your offerings, you not only attract...