Entrepreneur Interview – Lynne Klippel

"Entrepreneur Interview - Lynne Klippel" Lynne Klippel
February 21, 2018
71 / 100

Best-selling Author and Entrepreneur Lynne Klippel has been an author, publisher, ghost writer, and book coach since 2003. She’s taught thousands of aspiring authors who rave about her ability to remove overwhelm from the process of writing and publishing.

Her company, BusinessBuildingBooks.com, focuses on the marriage of Internet marketing and publishing so that her clients not only create great books, but related products and services to extend their brand and create additional revenue streams. The books Lynne publishes are known for their quality, professionalism, and contribution to the author’s business income.

Lynne’s been featured on Lifetime Television, Working Mother magazine, and scores of radio interviews.

In 2012 Lynne fulfilled a life-long dream and moved with her family to the Andes Mountains in Ecuador, where she writes and works with aspiring authors from all over the globe.

Entrepreneur Interview Q & A

1. What is your business/Business Name?  What does your business do?

BusinessBuildingBooks.com helps smart people write, publish, and market great books, and then use them to grow their businesses. We help coaches, speakers, consultants, and healers of all kinds to create books designed to grow their expert status and share important messages with the world.

2. Why did you get into this field?  What opportunities did you see?

In 2001, I was a struggling new coach who could not attract paying clients. I wrote a book and suddenly my phone was ringing with speaking engagements and potential clients. I saw the power of being an author as well as an entrepreneur. Since then, I’ve trained thousands of people from six of the seven continents to write non-fiction books. I’ve enjoyed being a best-selling author myself, and published 182 books for other entrepreneurs.

3. What have been your biggest challenges? 

Book marketing has changed a lot over the last few years. The market is glutted with some crummy books, so authors of good books need to be more creative to stand out and attract the attention of book buyers.

4. What has been your greatest reward?

My clients cry when they open up their first case of books; even the men. Birthing a book is a lot like birthing a baby. It is a thrill for me to assist in such a creative process.

5. If you could change something, what would it be?

There are some people pushing the myth that writing a good book is easy and something you can do in a matter of hours. If I could remove that myth from the world, many aspiring authors would not be so shocked to learn that writing a good book takes time and effort. It is not a get-rich-quick scheme, no matter what you read on the Internet.

6. If you could give a new entrepreneur advice, what would it be?

Besides the normal advice of not giving up and hiring a coach or mentor to help guide you, I’d suggest that you keep your day job for as long as possible, so that your new business doesn’t have to pay for health insurance and your living expenses. It’s time to quit and work in your business full time when you have money saved up for expenses and a full client load. This will save you lots of worry and help you become an excellent time manager. Slow and steady wins the entrepreneurial race.

7. Social Media.  Yay or Nay?

Yes, it is essential for all entrepreneurs, even those with local businesses. I don’t know how you could succeed without it.

8. How do you market your products?

I’ve had great success with webinars/teleseminars and training programs as a way to market my business, as well as email marketing. I also try to ensure all my clients are delighted with their books and happy to refer others to me.

9. Is your business a service or a product?  If you are a product, how do you handle production? 

I am primarily a service based business. I have a few information products which are delivered as digital downloads. I used to make physical home-study kits and use a service to produce and ship them, but I find digital downloads are easier for me and my clients.

10. What is unique about your business?

Writing, publishing, and marketing a book is a huge personal journey with lots of emotions. I help my clients with their fears, anxiety, and doubts, as well as help them craft a book that people want to read. Then, my team and I produce the book with outstanding editing, design, and professionalism so that the author can be proud of her book for the rest of her life. We are a small boutique agency, not an impersonal big agency where you can feel lost in the shuffle. We spend a lot of time working directly with the authors on their books and their businesses.

11. Sell me your product/service.

If you feel that call in your soul to write a book, if you know it’s time to share your knowledge and experience with the world, and if you want to attract a higher level of client with more ease and joy, you need a mentor who cares about your book, your business, and you. From writing, to publishing, to book marketing, BusinessBuildingBooks is here to support you in creating a book you can be proud of and use to market your business for years to come. We do that with industry knowledge, thirteen years of experience, high standards, and a secret ingredient… love. We love books and we love helping authors create the success they dream about.

12. How can people get in touch with you?  What’s your website/Contact information?

Categories

More Posts:

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Soe Tun: The Copy Doctor

Autistic kid finds out that he’s unemployable and doesn’t enjoy most social settings. Decides to be a pro copywriter as a result.

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.

Fundraising 101: A Practical Guide for Entrepreneurs 

There are many great ideas that failed to become a reality because of the lack of funding. Start-ups need funding to stay alive, and entrepreneurs understand the importance of getting the necessary funding for the company to move forward in the early stages. In many...

Entrepreneur Interview- Anu Ramani

Anu Ramani is Managing Director of Isoline Communications, a London-based independent content marketing firm specializing in the technology B2B industry.

Entrepreneur Interview – Jeremy Ellens

Jeremy is the co-founder of LeadQuizzes, a quiz and survey software built for marketers to increase their leads and learn about their audience. Their users have generated over 4.7M leads and 73.9M questions answered.

Entrepreneur Interview – Lisa Kroese

Lisa Kroese has appraised and helped sell millions of dollars worth of art, antiques and personal property. She owns Expert Estates LLC, an estate liquidation and appraisal company in California. She also runs an estate sale business membership site.

Entrepreneur Interview: Brenda Miller

As a child, Brenda saw her mother run a successful beauty salon. Now, she reaches out to other business owners to improve their operations.

Entrepreneur Interview – Emily Kil

Emily Kil is the owner of Eco Bear Biohazard Cleaning Company – a company that provides biohazard, unattended death, suicide, crime scene, and homeless encampment cleaning services in Southern California.

Entrepreneur Interview – Myrtha Dubois

Myrtha Dubois knows all too well about life’s interruptions, such as feeling stuck, being overwhelmed, confused, frustrated, and running out of time. Time and time again, she rose to every interruption with three guides.

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Overdue Financial Moves You Need to Make Now

Overdue Financial Moves You Need to Make Now

If you've been procrastinating on tackling some essential financial actions, now is the time to take action. Today's article will emphasize three crucial financial moves that are long overdue: jumpstarting your retirement investing plan, formulating an estate plan,...

Ideas for Setting Up a Non-Profit Organization

Ideas for Setting Up a Non-Profit Organization

Have you always had the desire to make a bigger impact on others, particularly on underrepresented and underserved communities? One great way to do this is to set up a successful non-profit organization.  Here are a few ideas for setting up a non-profit organization. ...

Why Your Business Should Offer HSA-Compatible Health Plans

Why Your Business Should Offer HSA-Compatible Health Plans

As a business owner, you have a lot of responsibilities when it comes to taking care of your employees. If you offer good benefits, such as healthcare, you’ll be more likely to hire and maintain the best employees.  Here are a few reasons why your business should...

When it’s Time to Hire an HR Professional for Your Company

When it’s Time to Hire an HR Professional for Your Company

As your business continues to expand, it might be a wise decision to employ an HR specialist who can help you manage and optimize your workforce. An HR expert brings with them essential services that will streamline the operations of your company while keeping your...

Why Your Office Needs High-Quality Chairs

Why Your Office Needs High-Quality Chairs

For any business or organization, the right office furniture is vital. Quality chairs are essential and can help bolster productivity, decrease employee health issues, and remain operable longer than budget substitutes. Investing in quality office chairs provides...

How to Quickly Capture Attention on Social Media

How to Quickly Capture Attention on Social Media

Social media is invaluable for marketers and business owners, especially those working with small businesses. It’s a great way to get the company in front of more people, allowing you to attract more customers. Of course, it’s not enough to just get seen on social...