Entrepreneur Interview – Lynne Klippel
Best-selling Author and Entrepreneur Lynne Klippel has been an author, publisher, ghost writer, and book coach since 2003. She’s taught thousands of aspiring authors who rave about her ability to remove overwhelm from the process of writing and publishing.
Her company, BusinessBuildingBooks.com, focuses on the marriage of internet marketing and publishing so that her clients not only create great books, but related products and services to extend their brand and create additional revenue streams. The books Lynne publishes are known for their quality, professionalism and contribution to the author’s business income.
Lynne’s been featured on Lifetime Television, Working Mother magazine and scores of radio interviews.
In 2012 Lynne fulfilled a life-long dream and moved with her family to the Andes Mountains in Ecuador where she writes and works with aspiring authors from all over the globe.
Interview Q & A
1. What is your business/Business Name? What does your business do?
BusinessBuildingBooks.com helps smart people write, publish and market great books, and then use them to grow their businesses. We help coaches, speakers, consultants, and healers of all kinds to create books designed to grow their expert status and share important messages with the world.
2. Why did you get into this field? What opportunities did you see?
In 2001, I was a struggling new coach who could not attract paying clients. I wrote a book and suddenly my phone was ringing with speaking engagements and potential clients. I saw the power of being an author as well as an entrepreneur. Since then, I’ve trained thousands of people from six of the seven continents to write non-fiction books. I’ve enjoyed being a best-selling author myself, and published 182 books for other entrepreneurs.
3. What have been your biggest challenges?
Book marketing has changed a lot over the last few years. The market is glutted with some crummy books, so authors of good books need to be more creative to stand out and attract the attention of book buyers.
4. What has been your greatest reward?
My clients cry when they open up their first case of books; even the men. Birthing a book is a lot like birthing a baby. It is a thrill for me to assist in such a creative process.
5. If you could change something, what would it be?
There are some people pushing the myth that writing a good book is easy and something you can do in a matter of hours. If I could remove that myth from the world, many aspiring authors would not be so shocked to learn that writing a good book takes time and effort. It is not a get-rich-quick scheme, no matter what you read on the internet.
6. If you could give a new entrepreneur advice, what would it be?
Besides the normal advice of not giving up and hiring a coach or mentor to help guide you, I’d suggest that you keep your day job for as long as possible, so that your new business doesn’t have to pay for health insurance and your living expenses. It’s time to quit and work in your business full time when you have money saved up for expenses and a full client load. This will save you lots of worry and help you become an excellent time manager. Slow and steady wins the entrepreneurial race.
7. Social Media. Yay or Nay?
Yes, it is essential for all entrepreneurs, even those with local businesses. I don’t know how you could succeed without it.
8. How do you market your products?
I’ve had great success with webinars/teleseminars and training programs as a way to market my business, as well as email marketing. I also try to ensure all my clients are delighted with their books and happy to refer others to me.
9. Is your business a service or a product? If you are a product, how do you handle production?
I am primarily a service based business. I have a few information products which are delivered as digital downloads. I used to make physical home-study kits and use a service to produce and ship them, but find digital downloads are easier for me and my clients.
10. What is unique about your business?
Writing, publishing and marketing a book is a huge personal journey with lots of emotions. I help my clients with the fears, anxiety and doubts, as well as help them craft a book that people want to read. Then, my team and I produce the book with outstanding editing, design and professionalism so that the author can be proud of her book for the rest of her life. We are a small boutique agency, not an impersonal big agency where you can feel lost in the shuffle. We spend a lot of time working directly with the authors on their books and their businesses.
11. Sell me your product/service.
If you feel that call in your soul to write a book, if you know it’s time to share your knowledge and experience with the world, and if you want to attract a higher level of client with more ease and joy, you need a mentor who cares about your book, your business, and you. From writing, to publishing, to book marketing, BusinessBuildingBooks is here to support you in creating a book you can be proud of and use to market your business for years to come. We do that with industry knowledge, thirteen years of experience, high standards, and a secret ingredient… love. We love books and we love helping authors create the success they dream about.
12. How can people get in touch with you? What’s your website/Contact information?
- Website: www.BusinessBuildingBooks.com