Margaret Mitsock is a woman who has combined her years of providing therapy, parenting and management positions into a lifestyle that best suits her brand of happiness. While she is a new business owner, she is not new to the challenges entrepreneurs face on a day to day basis. Learning to problem-solve, and fine-tuning the plan, is a skill she has been honing for years.
Entrepreneur Interview Q & A
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1. What is your business/Business Name? What does your business do?
True Care Home Therapy, LLC.
We champion families that have made great efforts to support loved ones to stay at home during times that they need therapy services. True Care Home Therapy offers in home physical, occupational and speech therapy to individuals who would otherwise not receive it due to difficulty of travel or health complications. These services are also available in group homes and facilities.
2. Why did you get into this field? What opportunities did you see?
I chose physical therapy many years ago after my mother had neck surgery. The manner in which her PT changed her course of healing was inspirational to me. I could not express the level of gratitude I had for them; they gave her back function and comfort.
3. What have been your biggest challenges?
As an entrepreneur, I feel the biggest challenge has been following my instincts. I have improved already, and will continue to trust my gut. When you know your industry, at times you may give way to “professionals” until you come to the awareness that you chose this path and are directed by your purpose. It is best to put that before solicited and unsolicited advice at times.
4. What has been your greatest reward?
My greatest reward so far has been family time. I have always “worked like I owned it”. This is a work ethic I learned quite early on while working for my Aunt Marge as a teenager. This past year has allowed me to work from home when my son needed me, work from the hospital out of state when my mom needed me, and gives me the freedom to carry my job with me wherever I go.
5. If you could change something, what would it be?
If I could change anything I would change the intricacy that the insurance companies employ when credentialing. I have found in the interviewing process that it is not being done as it should be. Therapists are frequently unaware of this until our conversations. I see how it can happen though; it can be quite complex.
6. If you could give a new entrepreneur advice, what would it be?
I would advise them that if they have never owned a business before to work with a mentor BEFORE leaving their current position. Don’t get me wrong, learning on the fly is perhaps one of the most stimulating experiences one can have, if you like that kind of thing. Fortunately for me, I seem to thrive on challenge, but it may not be for everyone.
7. Social Media. Yay or Nay?
Yes, for social purposes. Consumers want to know their product and the company. Social media offers them another cyber hand-shake. Depending on the industry, social media can be your main lead generation method. I feel it can be helpful, provided you are responsible with your posts and maintain boundaries that support your company.
8. How do you market your products?
My best marketing is relationships. This means so many things in my world. It basically was a standard I was raised with “if you can help, then help”. For me this takes the form of developing healthy relationships with my referral partners, with the families of patients, volunteering in community service projects, supporting the industries that help our patients, educating the public… the opportunities are so plentiful.
9. Is your business a service or a product? If you are a product, how do you handle production?
Our business is a service.
10. What is unique about your business?
We are a clinic-less clinic. I love the freedom to bring health to the patient when they are unable to come to us.
11. Sell me your product/service.
True Care Home Therapy did not get that name by accident, we truly care about our community. The choice to offer home care was made to unburden families already impacted by a high medical need. It was designed to ease the stress that travel to therapy can cause; the energy and time it takes to get proper care can be a deterrent in itself. We love to see health optimized. Coming to you allows us to offer modification suggestions for your environment, and it allows you to be in a familiar setting to reduce the anxiety of change. We want to see you happy and well.
12. How can people get in touch with you? What’s your website/Contact information?
- Website: www.truecarehometherapy.com
- Email: margaret@truecarehometherapy.com
- Mobile Phone: 732-236-3857
- Office Phone: 919-525-6750
- Facebook: True Care Home Therapy LLC
- Twitter: TrueCareNC
- Instagram: truecarehometherapy
