Entrepreneur Interview – Zofia Rennea Morales
Zofia Rennea Morales is a scientific muggle turned sensible mystic and transformation alchemist. She helps women move through extreme life changes (voluntary or involuntary), reprogram the frustrating cycles out and replace them with grace and ease around men, money, and health. When she’s not guiding her clients, she enjoys life with her hubby and therapy dog, Mystic (She came with that name…it was one of the signs she was the one.).
Entrepreneur Interview Q & A
What is the name of your business? What does your business do?
Transformation Space. I’m a spiritual guide and healer, specializing in soul contracts – reading and modifying. My objective is to guide women into becoming their own guru/guide. In practical day to day terms, getting the spiritual stuff straight is the easy button to bust glass ceilings, develop healthy assertiveness, take your business to the next level, attract a soul mate and reclaim your health.
Why did you get into this field? What opportunities did you see?
I used to approach business by looking for opportunities and filling those (or attempting to). It was a resounding failure – all five times! I’d given up on self employment when I got sick and ended up in a rock and hard place situation without a way to get better. I prayed to God “I will do anything to get well” and I did. Shortly afterwards, I started having a series of psychic experiences (Yes – It crossed my mind that I might be losing it – kundalini awakenings feel that way!) that culminated in channeling a healing miracle. OK the scientist had to sit down and shut up, cause that was well documented and quite patently not just in my head! It became abundantly clear that my part of the deal meant walking a very spiritual and unscientific path. There aren’t a lot of want ads for psychic healer positions, so self employment was the only viable option to keep my end of the bargain.
What have been your biggest challenges?
Following divine guidance. I have a very developed mind, an excellent memory, and a gift for logic. Following divine guidance frequently means suspending logic and asking the analytical mind to hush for a bit, and that is an ongoing challenge. Really owning who I’ve become and how I walk within the world took me quite a while to step into. Telling my husband (also a trained scientist) was one of the hardest things I’ve ever done. He took it really well and has been very supportive. His mom is fey and so this was not outside of his experience. But in my mind, I had created all kinds of ways he might take it badly.
What has been your greatest reward?
The miracles worked in other peoples lives.
The neighbor with a fat file documenting his kidney deterioration, suddenly returned to normal kidney function. Woman who should have died in the accident with the mack truck, not just surviving, but doing so without the 3 surgeries and severe disabilities doctors predicted and recovering in record time. Clients moving into psychic gifts they never suspected they had. The woman ending a decades long abusive relationship and exiting it more gracefully than anyone predicted might be possible. Clients reworking their 13 year business into something radically different and more supportive to their health and way of life and the business income increasing as a result of the changes.
Miracle sounds over the top, but there really isn’t any other word to use.
What I do and my being here makes a difference in really concrete ways I never realized were possible. Somehow, amazingly, I have a legacy larger and more profound than my wildest dreams.
If you could change something, what would it be?
That my marketing efforts would respond in a more “typical” mundane fashion. Currently, my clients primarily find me in all kinds of funky ways that have nothing to do with efforts I make around offers, social media, ads, events, or interviews. Don’t get me wrong, I love how spirit works, but occasionally, I’d like to be the impetus behind client acquisition! It’s an ego thing. And a sign I still have work to do on myself.
What advice would you give to a new entrepreneur?
I have 7 survival tips for new entrepreneurs:
1] Baby steps taken daily get you there. So measure your own actual progress, not how you are growing relative to anyone else.
2] Done beats perfect every damn time, so get it off your computer and into the world. It’ll go out many times in many different places, you can tweak it later after you have some real live feedback on it.
3] Pay close attention to what works easily for you, that you love doing and show up that way. If you’re good at writing and that comes easy – go with that. If you have the gift of gab, then use that to your advantage in videos and audios (These can be turned into articles for you by writers for a small fee). If you light up when you look people in the eye and shake their hands, then get out there and network. If speaking to groups lights you up, get out there and present. If you have to flog yourself to do it and its excruciating, there’s a message for you there -listen to it. Choose a different way to get the same result. There are no bonus points for fitting into a preconceived “box”. So have fun and do you!
4] You don’t have to do all the marketing out there, just the stuff that gets you results. There’s no crystal ball to predict what will kick ass for you. So test it out, track each thing and do more of what works, drop what doesn’t. Critical kick butt (figuratively) and take names (literally along with email addresses). Rinse and repeat. It may not be fancy, hi tech or glamorous, but who cares as long as it gets you paid and your clients served.
5] Also on the money side, your business will suck up as much money as you allow it to, so pay yourself first and get creative with what’s left on the business side. It makes paying your mortgage or rent much less drama filled and your marketing more creative and cost effective.
6] Set aside about 30-35% of what you bring in for taxes, from each amount of money you take out of your business – every time, just like your old employer used to do with each paycheck. I know it sucks, but an incredibly large tax bill and no savings to pay it with sucks worse. I err on the 35% side of things and typically in April, there’s money left over for a nice retirement account deposit as well.
7] Back to point 5, your business will suck up every spare minute you allow it to. Business is a marathon, not a sprint, so pace yourself by scheduling time off into your calendar BEFORE anything else and be a nazi about defending that time. My hubby (who’s also self employed) and I have agreed that since even God took one day a week off, that’s our minimum and we don’t work on Sunday (typically – occasionally it will be Saturday instead). We also schedule vacation time around the end of the year holidays and time off over the summer. In my calendar, I have a couple early days (Tu/Th) and a late day (Wed) available for clients. Mondays are my strategy days, so no clients or “in the business work,” only working on my business stuff, marketing campaigns, learning new techniques, that sort of thing. Friday afternoons are money stuff, book keeping, looking at tracking results, am I on track for income, etc. Saturday is flex time – classes, events, catching up other stuff. Once all that’s in place, then I open my calendar for client appointments, jv meetings and what have you. Acuity Scheduling is really helpful in holding these scheduling boundaries and syncing with my calendar. Plus it acts as a shopping cart (collects the money before the appointment is booked, so no billing and chasing for payment later), client relationship management software, serves forms, schedules my zoom calls and sends out email reminders. Remind me again why I need a website?
Social Media. Yay or Nay?
How do you market your products or services?
I show up every where I am invited, whether it’s an actual invitation from another person to be interviewed, speak, or what have you in their group, information about an opportunity that is sent my way for an expo or a group where I can add value. I show up from a place of service. I invite people to whatever the next step for them is, whether that invitation is to sort through what’s troubling them, an intro package or to join my list, I meet them where they are.
If your business sells products, how do you handle production?
What is unique about your business?
Everything. On the surface, healers look a lot a like, and they list a ton of the same modalities. But are dramatically different in the purity and power of the energy they work with, the skills they bring to the table and the blocks that they shift.
I am Akasha, which is not quite an angel energy, but is frequently mistaken as such. It’s kind of the angelic suburbs. My soul’s job is planning lives before you incarnate as well as the synchronicities and redundancies required for you to have the experiences you wanted on a soul level, while maintaining personal choice and free will for the personality. (The personality frequently has a very different perspective about what’s desirable.) The soul gifts of working with and simplifying the complex and negotiating soul level agreements translates into the work I do as an embodied soul, enabling me to move and shift patterns and programs that were resistant to other approaches directed to the mental, physical, and emotional levels.
For example, one client had never gotten along with her father and her emotional eating was out of control, like biggest loser contestant out of control. We reworked the patterns with her father, cleared the channels of communication of karmic blocks, unworthiness programs, the need for approval and validation. And hey presto, the urge to continually eat faded away and her relationship with her father shifts and improves. Her words, a couple days after that session – “Is it normal that I have not been hungry at all? Almost like I have to force myself to stop and eat.” 29 years of dieting, rubber band snapping, journaling, hypnosis, exercise, will power, therapy, reiki, acupuncture, tapping and God knows what else couldn’t touch her emotional eating. 2 sessions of spiritual level rewiring, and she has a better relationship with Dad, whole new healthy relationship with food and the weight is coming off spontaneously.
Sell me your product/service.
Yeah, no. I don’t sell, I invite to my fabulous party. My clients arrive when they are ready (beyond frustrated is a prime sign – it’s time) and on some level know I’m the one that’s optimal to work with and the time is now. We make the fiscal niceties work, then check out their soul contract to pin point problem areas and systematically move from there. These women are ready for profound change in their lives (or change has already rudely arrived) and we walk through it together. Because of the profound nature of the work, persuading someone or convincing them does us both a disservice.
How can people get in touch with you? What’s your website url and contact information?
You can schedule a free virtual coffee chat to gain clarity on your situation and feel out what working together would be like.
My website is Transformation Space and I have a facebook group: Energy Healing 4 Professional Women, where you can ask questions, find some advanced spiritual tools for grounding, shielding and clearing, and we can get too know each other a bit better.