Essential Tools for Effective Product Management

Computer with Product Management

In the digital era, you don’t need to work hard to achieve success. You should work smart. As a product manager, you should use online tools to boost your productivity and manage your time wisely.

If you want to know more about advanced technologies that can take your work to the next level, just keep reading. Here are the top eight tools every female product manager should use for professional and personal development.


If you are an experienced product manager, the chances are that you use Aha! daily. If so, skip this section and read about the next tool.

But if you are a newbie in product management, it’s time to learn what Aha! is all about. It’s one of the most popular road mapping software that allows planning out every single detail related to your product. 

You can use Aha! to get an overview of your products, schedule milestones, and perform other essential tasks. Whether you need to create interactive Gantt charts, track the progress of your team, or get access to in-depth reports, you can do it using this tool.

To plan your roadmap visually, you can also use It’s a product management tool that is famous for its intuitive interface. If you have no time to teach your team how to use sophisticated software, is a perfect solution for you.

This tool will allow you to boost collaboration and accelerate the development time. Also, it will help you to keep your team engaged and motivated. 


If you are looking for reliable project management software for Mac, iPad, and iPhone, then OmniPlan is the right tool for you. It was designed specifically for startups that struggle to boost their performance.

OmniPlan helps to create interactive, beautiful Gantt charts. Also, it allows running Monte Carlo simulations to define the likelihood of hitting milestones on time. OmniPlan can be easily integrated with other Omni apps: OmniOutliner, OmniGraffle, OmniFocus, and others.

Pivotal Tracker

If you work in a big company and manage a few projects simultaneously, Pivotal Tracker is a good option to consider. This tool allows tracking every new project through its various stages, with priorities, assignments, and timeframes given.

Every new project is a new story. You outline what the user needs – your team works on fixing bugs and developing new features. After that, you get an in-depth report that shows how your team progresses working through various projects and stories.

Google Analytics

It’s impossible to develop a great strategy when you have no idea who visits your website and why. Use Google Analytics to learn more about the visitors and their behavior. 

Check which pages do they visit the most often, and which pages make them leave. Analyze such indicators such as bounce rate, session duration, and the ratio of new vs. returning visitors. Define your mistakes and come up with an idea on how to optimize your website.


There is no limit to perfection. No matter how smoothly your product works, you can always implement some improvements.

Use Optimizely to A/B test your landing page and website. Edit colors, images, and text in the way you like and see how changes affect user experience. See what works the best for your company and deploy the winning solution without delays. 

User IQ

Being a product manager, you are responsible for building a strong user adoption strategy. You need to understand your customers, analyze their needs, and predict their behavior.

UserIQ is a tool you can use to track the actions of your customers. Get to know what they do from the moment they unpack a free trial to the moment they test a new advanced feature. Use this tool to learn more about your customers and find the perfect moment to engage them.


The primary goal of every product manager is to keep the customer satisfaction on a high level. Sessionstack is a tool you can use to hit this goal.

SessionStack has such unique features as interactive co-browsing and session replay. Also, it provides in-depth reporting and analytics. You can use this tool to analyze product defects and UX issues, as well as to enhance customer onboarding.

Survey Monkey

If you want to know what your customers think about your product and its new features, just ask them. Yep, it’s that simple. 

You can use Survey Monkey to design a simple online survey and collect the information you need. Just make sure that your questions are specific and clear. 

In fact, you can ask as many questions as needed. But experts strongly recommend using no more than ten questions.  Respect the time of your clients and make sure that your survey will take them less than ten minutes.


Collaborating with your team members can be one of the most challenging aspects of product management. To relieve some of that burden, you can use Paperform to automate your daily workflows. While Paperform is a form builder at its core, it integrates with over 1000 apps, allowing you to collect information quickly and store it anywhere you want- Google Sheets, Asana, Trello, and more.

The versatile tool can also be used to create feedback surveys, forms for clients, payment collection forms, and registration forms.


Today, every company, whether it’s big or small, can sell its products worldwide. If you believe that your product is in demand overseas, start exploring new markets.

But keep in mind that to compete on an international level, you should develop a multilingual content marketing strategy. You should translate and localize your content to deliver your brand message to local buyers. 

Use PickWriters to learn more about the most popular translation sites. Read customer reviews and compare prices to choose the best translation company. 


When it comes to business and entrepreneurship, it’s highly important to write without mistakes. If you are too busy to proofread every email, you can take advantage of AI technologies.

To stop making grammar mistakes, use Grammarly. This online tool will help to spot your errors and typos and automatically improve your writing. Whether you type something in MS Word file or browser, Grammarly will be there to help you.


Milanote is a great tool we have recently been introduced to that allows creative types to create and organize their stuff, whether it’s creating mood boards for branding, or organizing ideas for graphics for social media.

Milanote has been described as the Evernote for Creatives, and after using it, I can see why.

Bottom line

All tools listed in the article are popular among experts in product manager and for a good reason. They are effective, reliable, and secure.

So if you are looking for a new product management tool to use, feel free to use this article as a guide. Take advantage of modern technologies and skyrocket your career.

BIO: Donald Fomby is a product manager with five years of experience in healthcare and education. Also, he is a blog writer. Donald has three passions in life: emerging technologies, comic cons, and futuristic literature.


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