Why Every Business Needs a Good PR Campaign

"Why Every Business Needs a Good PR Campaign" Blue Background

~ by Lizzie Weakley ~.

Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why.

It’s Often Free

Why Every Business Needs a Good PR CampaignYou may not have the advertising budget that some of your competitors enjoy, but many PR opportunities come in the form of volunteering at a charity or encouraging employees to generate donations for them. This costs your company nothing, but can get you mentioned in the local newspaper, on the radio, and at other advertising venues who are promoting the event you’ll be participating in. Wearing company logos while at the event is also a great way to be seen and noticed within your community.

Size Doesn’t Matter

Large corporations are always donating to charities and participating in charitable events. They also tell customers about their environmental protection initiatives and other good deeds they do. Customers have grown to expect these things from large companies. If you do the same, potential customers will associate your name with good works and may assume you’re a bigger company than you are. In the minds of many consumers, bigger companies are assumed to be more established and reliable, so do what you can to be viewed as one of the big dogs.

Traditional Marketing is Losing

Direct mail marketing was always a bit of a crap shoot, but that is even more true today. Anything consumers view as junk mail goes right into the trash can, and that is happening more and more. Television and radio ads are also declining in effectiveness. Consumers are distrusting traditional marketing media more and more. PR is a way for you to use press releases, community events, and charitable giving to get your name everywhere without relying on traditional advertising. Instead, you can generate hundreds of feel-good stories about your company and the way it supports employees, the community, and charities. More and more students are finding that a master’s in public relations now goes much farther than one in advertising.

Social Media

A good, organized PR campaign involves quite a bit of planning. This gives you the opportunity to recognize potential social media missteps before you make them. Ire and rage spread like wildfire on social media. You need a good PR campaign that includes planned and carefully reviewed social media posts checked before they go live. Bad news spreads faster than good news online, so one false move on social media and you could have a PR nightmare on your hands. Plan carefully and know what to do to combat a PR problem before you’re in the midst of one.


Meet the Author: Lizzie Weakley

Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.

Categories

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.

Want To Sell Property Fast?  Do These 5 Things

Want To Sell Property Fast? Do These 5 Things

Mike Johnson is a freelance writer and human rights activist and enthusiast. Through his extensive research and commitment to the field of law, Mike has established himself as a well-decorated writer in this field. Mike currently settles in Las Vegas.

Generations of Success: The Unique Charms of Family-Run Home Businesses

Generations of Success: The Unique Charms of Family-Run Home Businesses

The blog celebrates the heartwarming essence of family-run home businesses. It delves into their special qualities: the personal touch they offer, the deep expertise passed through generations, the cozy and inviting atmosphere they create, their integral role in the community, adaptability, genuine passion, meticulous care in crafting goods, and the captivating stories woven into their existence. Supporting these businesses isn’t just about transactions; it’s about nurturing the soul of our communities, preserving traditions, and embracing authenticity in a world that sometimes feels distant.