It’s True, Facebook Likes Don’t Matter. But Here’s What Does.

"It's True, Facebook Likes Don’t Matter. But Here’s What Does." Thumbs Up
April 20, 2017
76 / 100

~ by Haley Lynn Gray ~.

So many entrepreneurs are focused on numbers and results in their businesses. That’s a good thing. But there may be a point where we are measuring numbers and focusing on numbers which don’t actually lead to an increase in sales or visibility for our businesses.  

What I’m talking about here are Facebook likes. When I started building Leadership Girl’s Facebook page, I was super focused on getting more likes on my page. If only I got to X number, I’d have clients coming in the door.  

So, I did paid Facebook Like campaigns and saw my numbers shoot up. But, the engagement on my Facebook page dropped like a rock towards the bottom of a pool.

I also did Facebook Like Ladders. Those are discussions where you have everyone in a group like your page. Yeah. People would like my page, and then a few days later they’d unlike it. Facebook penalized me because I would get a bunch of likes then get a bunch of un-likes. That worked about as well as the paid Facebook Like campaigns.

None of those people converted to clients. 0. None. Nada. Zip. Zilch. Effort, time and money completely wasted.  

Then I started doing some research. I learned that Facebook had been changing its algorithms. They do this test to see how long someone looks at your content, and if they look at it or engage with it, they show it to more people. If they scroll past it super fast, then according to Facebook, it must not be interesting, so Facebook shows it to fewer people.  

Getting all those likes from people who didn’t really like me or my page was actually causing me problems! I was getting seen by fewer and fewer people.

To add insult to injury, Facebook changed its algorithms so that if you post just a link to a blog post, they show it to very few people. It’s like a jealous boyfriend who doesn’t want to share traffic.

What do you do instead?

You focus on putting up pictures, videos, and short posts with a link and a separate graphic to your blog. You can still drive a lot of traffic to your website, if you do it carefully. By focusing on sharing content on your Facebook page itself, you’ll get better scores from Facebook. Focus on pulling people in and getting them engaged. Do you tell a story? I try to tell lots of stories to make this whole social media thing more interesting and engaging and to help make it more relatable.

People like stories, wit, and humor. How can you appropriately tie those into your business? How can you engage people? Think about what you can post that people would want to see. What types of posts do people tend to engage with? Some of my most successful posts are the ones that are a little bit sarcastic and unexpected.

Ask your customers to join and engage. Post pictures of them and tag them in those photos. Ask them what they would find useful and helpful.

Remember, people come onto social media to be entertained and to hang out with their friends. They might decide to buy if something catches their fancy. They just don’t like being sold to directly.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:

Categories

More Posts:

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.

5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.

5 Tips for Recruiting Younger Real Estate Agent Candidates

To ensure your agency’s survival, you may need to renew your focus on recruiting professionals that belong to the millennial and Gen Z demographic. To guide you in this task, here are a few helpful tips you may want to follow:

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

How Entrepreneurs Can Stave Off Burnout

Have you been feeling more stressed and exhausted than normal lately? Everyone experiences burnout at some point in their career, and this is even more common with entrepreneurs due to the many responsibilities that they have. Here are a few ways to stave off burnout...

Marketing Moves to Make in 2023

As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing...

Strategies and Technology for Female Entrepreneurs

Since entrepreneurship is the foundation of any nation's economy, it is essential to economic development in developed and developing nations. In the last several decades, there has been a significant improvement in the role of women in our society. Women are now...
Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.

5 Unexpected Industries That Need Social Media Marketing

5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Elements That Should Be Part of Your Company Retreat

Elements That Should Be Part of Your Company Retreat

A company retreat is an excellent opportunity for team-building, learning new skills, and fostering relationships between colleagues. Whether your team is large or small, a well-planned retreat can be an invaluable investment in your company's success. We will explore...

How to Make Employee Health a Priority

How to Make Employee Health a Priority

Prioritizing employee health is crucial for creating a healthy and productive work environment. By investing in the health and wellbeing of your employees, you can improve morale, reduce absenteeism, and build a positive company culture. Here are some tips on how to...

Why You Should Run Your Business on the Latest Technology

Why You Should Run Your Business on the Latest Technology

In today's fast-paced business environment, keeping up with technological advancements is essential for success. Implementing the latest technology can offer numerous benefits, such as improved productivity, enhanced data security, and reduced costs.  Improve...

What are local links and how to earn them

What are local links and how to earn them

What local links are and how they might assist local businesses develop an efficient SEO strategy are covered in this article. Local links allow visitors to learn more about a region and its businesses by connecting websites from the same area that are relevant to one another. They must be pertinent to the neighbourhood and offer valuable resources or information. Content marketing, reviews, sponsored content, social media, and directories are all ways to generate local links.

Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.