Why Facebook Live Videos are a Powerful Marketing Tool
~by Haley Lynn Gray~
Facebook Live Videos are one of the newest tools that Facebook has unleashed on the world, and it is a massively powerful tool for promoting your business. When you use Facebook Live on your business page, anyone who has liked your page has your Facebook Live pop to the top of their Facebook feed for the duration of the time that you’re live. If you do this from your personal page, all of your friends see it. If you do it in a group, all of the group members see it.
Imagine the power of being able to pop to the top of your followers’ feeds whenever you want to, and staying there for the duration of the time you’re on Facebook Live. That is groundbreaking. It’s almost better than paid ads because people are getting the opportunity to interact with you in real time.
The next big win for Facebook Live is that you can save the video, and it will get seen over and over again by your followers. Facebook seems to give Facebook Live videos preferential treatment in people’s feeds, so you get seen more often, and that will help you build credibility.
So, if you don’t have a large following on your Facebook Business page, and you don’t own your own Facebook group, how are you supposed to use it? The beauty of this one is that you can actually go live in any Facebook Group. That is SO powerful. You can hop from one group to the next doing Facebook Live videos. As long as you mind the rules of each individual group, you are getting nearly unlimited visibility from each of those groups.
Try it today and see how it works for you. Build yourself a list of times when you can go live on Facebook and build a list of tips of the day. You might be amazed at the interaction that you get for your business online. Don’t forget to tell people about your latest specials and what you’re working on for your business!
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
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