Factors That Affect Customer Perceptions of Your Business

One of the most difficult parts of starting a local business is building up your brand in the local consciousness. Customers are going to form an opinion of your business very quickly, and you want to make sure it’s the best possible impression. Here are a couple of factors you should be aware of that can affect how you’re seen.

Online Reviews

It’s basically impossible to run a modern business without having some kind of online presence. And that’s not a bad thing – the internet can be a fantastic resource for businesses. It provides an easy-access method for advertising, branding, and so on. It provides a forum for people to give opinions about the experiences they’ve had with your company. Unfortunately, that can be for better or for worse. Bad online reviews (especially in a large percentage relative to the rest) can cast a real shadow on customers’ perceptions of you. This is particularly true for customers who are not yet familiar with you, who may be using the internet to search for businesses. So it is important to try and motivate your current customers to post positive reviews.

Customer Service

The number one factor that will affect your reviews will probably be your customer service. While it is true that your product or service matters as well, most people are motivated to write reviews because of particularly good or particularly bad customer service. Try and make sure that you have the basics covered with your employees. The attitude of your customer service representatives can reveal the quality of customer service. Try to find small but profound ways in which you can put your customer service above and beyond the industry standard. People remember and appreciate when they feel they have been served particularly well. They will want to come back and will perceive your brand as being special, and worthy of their business.

Branding

The aesthetic, logo, and sensory identity of your brand will go a long way towards creating a local presence. Customers should know what you’re about at a glance. They should know how your business makes them feel, and what they can expect when they decide to utilize your services. Your aesthetic should be simple, clear, and appealing. Use your commercial property and the internet to help promote your brand.

Customer perception is everything. No matter how good you are, if you’re perceived as being rude, bad, gross, or any other number of negative associations, your business will be slated to fail. On the flip side, a perception of being polite and helpful will do wonders for your business. Work hard to create the perception you want them to have.

Check out this article on how to increase effectiveness among your employees!

Categories

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Want To Sell Property Fast?  Do These 5 Things

Want To Sell Property Fast? Do These 5 Things

Mike Johnson is a freelance writer and human rights activist and enthusiast. Through his extensive research and commitment to the field of law, Mike has established himself as a well-decorated writer in this field. Mike currently settles in Las Vegas.

Generations of Success: The Unique Charms of Family-Run Home Businesses

Generations of Success: The Unique Charms of Family-Run Home Businesses

The blog celebrates the heartwarming essence of family-run home businesses. It delves into their special qualities: the personal touch they offer, the deep expertise passed through generations, the cozy and inviting atmosphere they create, their integral role in the community, adaptability, genuine passion, meticulous care in crafting goods, and the captivating stories woven into their existence. Supporting these businesses isn’t just about transactions; it’s about nurturing the soul of our communities, preserving traditions, and embracing authenticity in a world that sometimes feels distant.

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

This essential read delves into the intricacies of navigating car loans, understanding insurance policies, and making informed decisions that lead to significant savings and wise investments. Whether you’re a first-time buyer or a seasoned vehicle owner, our insights will equip you with the knowledge to manage your automotive finances like a pro, ensuring peace of mind and financial savvy in your journey as a car owner.

10 Ways to Enhance Your Customer Service

10 Ways to Enhance Your Customer Service

In the dynamic landscape of business, customer service remains a linchpin for success. The ten strategies we’ve discussed here provide a roadmap to enhancing your business’s customer service capabilities. From fostering a positive company culture to personalizing your services and leveraging technology to assist, by continuously refining your approach to customer service, you can differentiate your business in a crowded marketplace.

Tactics to Skyrocket Your On-Demand Beauty App Installs

Tactics to Skyrocket Your On-Demand Beauty App Installs

Dive deep into effective marketing techniques, user engagement strategies, and optimization tips to drive success in the competitive app landscape. Unlock the secrets to increasing app visibility and attracting more users to elevate your salon business to new heights.