How Can Instagram Help Your Website Rank High on SERP Indirectly?

How Can Instagram Help Your Website Rank High on SERP Indirectly?
October 29, 2019
10 / 100

Business owners are aware of the fact that social media does not have a direct influence on search engine optimization. However, experts in the field say that if you are able to manage your social media platforms strategically, you can positively impact search engine rankings and gain a competitive edge in the market with success.

Benefits of Instagram for boosting search engine optimization 

When it comes to using Instagram for search engine optimization, you will find you can reach out to over 1 billion users across the world. The platform is simple for you to use, and most importantly, it gives you the scope to reach out to real Instagram followers who are actually looking out for you. Instagram caters to a user base in the age group of 18 to 40 years – this is the major bulk of society that makes major purchasing decisions, and they are not afraid to experiment with new products and services. If you are a local business, you can use the geotag feature on this social media platform and reach out to local customers in the market. With the right knowledge, you actually can influence page ranks of your business site effectively with Instagram.

How can you use Instagram to boost your search engine optimization?

Experts suggest that in order to optimize your Instagram account for your users, follow these two effective steps given below- 

  1. Use your hashtags prudently- Most business owners tend to forget that hashtags have the potential to promote and market your brand to the targeted audience faster. Note that when you are using hashtags for your post, use the best keywords that describe your business the best. You should always research the background of these keywords and use them at the end of your posts.  
  2. Instagram bio and the role it plays in search engine optimization- Note that the Instagram bio link is very effective when it comes to promoting your business to the targeted audience. Most business owners fail to recognize the fact that Instagram bio is the only place where you can place the text of 150 characters. This means you effectively are able to use this text for marketing your business to users who wish to know who you are and what products and services you deal with. The bio link should direct them to a landing page that sells these products and services. Again, ensure you use the keywords that best describe your business. It is crucial to choose keywords as hashtags, as they really boost the user engagement levels and visibility of your business with success!

Therefore, when it comes to boosting the search engine optimization of your website, ensure that you keep the above two steps in mind as it helps you to influence SEO in a positive way. Though both steps take some time and effort, they are worthwhile to add value to your business now and in the long run.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Categories

More Posts:

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

Marketing Moves to Make in 2023

As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing...

Explaining the What, Why, and How of Strategic Alliance

A strategic alliance is a business arrangement in which two or more companies come together to form a partnership to pursue a common goal. By teaming up, these companies can leverage each other's strengths and resources to achieve their objectives more quickly and...

How to Prepare For a FISMA Audit: 5 Steps

The Federal Information Security Management Act (FISMA), which was initially passed in 2002, mandates that all federal agencies implement, manage, and monitor policies to protect sensitive and confidential data.  Since then, the National Institute of Standards and...

What exactly is EDDM, and is it suitable for your marketing needs?

Every business, large or small, wants something to promote: a new product, an upcoming event, or perhaps changes to its services. Traditionally, marketing campaigns have relied upon methods like television commercials, print ads in newspapers and magazines, or online...

8 Video Marketing Tips for Startups

Video marketing is one of the most effective ways to reach your audience, especially when you are a startup. It is a cost-effective and compelling way to create content that you can use and repurpose on multiple platforms. Making the most out of your video marketing...

11 Technology Trends to Improve Your Marketing Strategies

In 2020, many industries were at a standstill due to the Covid-19 pandemic. To help keep businesses afloat and their brands relevant despite these uncertain times, marketers were forced to embrace technology. Since there were lockdowns and safety measures, companies...

How To Conduct An Instagram Competitor Analysis

As an entrepreneur, it’s best to keep in mind the following: in a world where brands and businesses compete for attention, you must have the right strategies to stay on top of your game. Analyzing competitors is one of the few proven ways of replicating the success of...

Industries That Need to Think More About Their Marketing

Marketing is an essential part of every successful business industry. However, some industries need to up their marketing game in order to have more successful interactions with clients. Here are just a few of the industries that should increase their marketing...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.

How Startups Can Ensure Health and Safety at the Workplace

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.

Product Mistakes You Might Be Making at Your Business

Product Mistakes You Might Be Making at Your Business

Running a business isn’t easy, and making product-related mistakes can cost your company time and money. From creating products without doing market research to holding excess inventory or failing to file patents, there are numerous pitfalls that you need to be aware...

Occupational Hazards That Come With an Office Job

Occupational Hazards That Come With an Office Job

Working in an office can be a great way to make a living, but it also comes with certain risks. Sitting at a desk for long hours and staring at screens can lead to physical ailments that not only cause discomfort but could eventually lead to more serious health...

How to Make Your Social Media Campaigns More Relevant

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

Work Hazards Common Among Office Workers

Work Hazards Common Among Office Workers

Working in an office environment may seem like a safe job, but there are still a variety of hazards that can put employees at risk. Taking the necessary steps to prevent these risks and protect oneself from potential harm is essential for any office worker. Let's...