Business owners are aware of the fact that social media does not have a direct influence on search engine optimization. However, experts in the field say that if you are able to manage your social media platforms strategically, you can positively impact search engine rankings and gain a competitive edge in the market with success.
Benefits of Instagram for boosting search engine optimization
When it comes to using Instagram for search engine optimization, you will find you can reach out to over 1 billion users across the world. The platform is simple for you to use, and most importantly, it gives you the scope to reach out to real Instagram followers who are actually looking out for you. Instagram caters to a user base in the age group of 18 to 40 years – this is the major bulk of society that makes major purchasing decisions, and they are not afraid to experiment with new products and services. If you are a local business, you can use the geotag feature on this social media platform and reach out to local customers in the market. With the right knowledge, you actually can influence page ranks of your business site effectively with Instagram.
How can you use Instagram to boost your search engine optimization?
Experts suggest that in order to optimize your Instagram account for your users, follow these two effective steps given below-
- Use your hashtags prudently- Most business owners tend to forget that hashtags have the potential to promote and market your brand to the targeted audience faster. Note that when you are using hashtags for your post, use the best keywords that describe your business the best. You should always research the background of these keywords and use them at the end of your posts.
- Instagram bio and the role it plays in search engine optimization- Note that the Instagram bio link is very effective when it comes to promoting your business to the targeted audience. Most business owners fail to recognize the fact that Instagram bio is the only place where you can place the text of 150 characters. This means you effectively are able to use this text for marketing your business to users who wish to know who you are and what products and services you deal with. The bio link should direct them to a landing page that sells these products and services. Again, ensure you use the keywords that best describe your business. It is crucial to choose keywords as hashtags, as they really boost the user engagement levels and visibility of your business with success!
Therefore, when it comes to boosting the search engine optimization of your website, ensure that you keep the above two steps in mind as it helps you to influence SEO in a positive way. Though both steps take some time and effort, they are worthwhile to add value to your business now and in the long run.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.