How to Get Clients? It’s Not a Deep Dark Secret
Leads! I need leads! I need clients! How do I get clients?
It’s a desperate cry I hear every day in my Facebook group, the Women’s Entrepreneur Network. Inevitably, when people approach me, they ask if they can pick my brain or ask me for some “tips”.
I explain that I don’t coach for free and I don’t give “tips” for free because I’d hate to tell them the wrong things that may set them back in their businesses. Also, this is my livelihood, and I live by helping people grow their businesses – for a fee. I’m a professional with a ton of training, and while I may like you, I’m not going to starve my own family to feed yours.
But what I really see when I watch and lurk in the background is people sitting on their proverbial behinds waiting for clients to come to them.
It doesn’t work that way. I don’t care how good your mindset is, if you’re sitting on your couch or bed or wherever in your home, and you’re not interacting with anyone, then you’re not taking that inspired action to get clients.
A good friend of mine, Leslie Flowers, once said “What you want to manifest is moving towards you at the same velocity with which you are moving towards it. If you are sitting on the couch, so is it. If you’re running towards it, it is moving towards you at the same speed.”
The real cure for “I’m broke”, “I don’t have money” or “I don’t have customers” is to do the work and deliver the goods. I’m not talking about working yourself into the ground, but rather focusing on doing the right things to get clients in your business instead of whining. I swear, the whining is going to drive me to drink… Okay, maybe only Dr. Pepper. But still, drinking.
Don’t get me started on the numerous people online who will take your money and half- deliver what they promised. That’s a whole other rant, but you need to deliver what you promised. Preferably over-deliver what you’ve promised to your customers, because no one likes to be stiffed. Unfortunately, I’ve had way too many experiences where people are quick to take your money and then slow to deliver on their promises. That’s not a good look for anyone! No wonder people are hesitant to trust!
In the famous words of Yoda, “Do or do not, there is no ‘try’.” Whining never got anyone any clients. Sitting around hoping for clients to magically find you or people to fall from the sky to join your team just isn’t going to happen. You know it.
You either really want something to happen and are going to make sure it happens, or you don’t. There really isn’t any in-between. You don’t “sort of” want something to happen. If you complain that nothing is working, most times I can point to what you’re not doing. That is – not talking to people, not engaging, not being consistent. I know this because, well, I’ve been there, done that. When I’m not talking to people, not engaging, and not being consistent, I’m not getting clients either. Funny how that works.
Oh, and the whining thing? Everyone of us has situations that we’ve had to overcome, and some of us have faced tremendous adversity. It is just life. You either decide you’re going to think positively or think negatively. Like when I was driving a few weeks ago, and the wheel came off of my car while I was driving. Yes, that sucked, but the good news is that the damage was minimal to my car, and it was easily fixed and no-one was hurt. I have good guardian angels!
So, my challenge to you is this: What steps can you take today to go out and find yourself some clients? How can you start getting leads consistently in your business? Chances are, I could give you 50 ways to do it, but unless you decide to take action and actually do the work, you’re not going to see the results.
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Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
Connect with Haley:
- Work with Haley: http://leadershipgirl.com/work-with-haley/
- Facebook Page: https://www.facebook.com/Leadershipgirl
- LinkedIn: https://www.linkedin.com/in/haleygray