If you are a small business owner, then you may be wondering if you are getting the most out of your social media marketing. Statistics show that 40 percent of people turn to social media to get news of their local community while 37 percent use social media to be entertained. Here are some other facts about using social media as a small business owner or manager that you can consider to further your efforts.
Know Your Demographics
Identifying the audience buying your products is crucial because it helps determine platform on which you focus the majority of your attention after claiming all your social media sites. For instance, the ages of your target demographic can make a huge difference in which platform is your main focus. If you are trying to attract buyers under 24, then you need to be using Snapchat and other image sharing platforms frequently. Between ages 25 and 29, then adults turn their attention towards Instagram, which is the fastest growing social media platform across all age groups. After 30, then put your primary focus on Facebook. Keep in mind that 56 percent of all adults with Internet access can be found on more than one social media platform.
Interact With Your Audience
While content that gets the most attention appeals to the emotions of your viewers, it is also important to remember that it is called social media for a reason. Make sure to interact with your audience regardless of the social media platform. After all, if you have a quality product, a reasonable price, and great customer service, your customers will be your best cheerleaders. Additionally, make sure that you are not hard-selling on social media but are encouraging people to learn more about your company. The type of social media content you share should be tailored to the type of engagement you are looking for.
Create Posts of the Right Length
In an extremely large study, posts of less than 50 characters on Facebook received the most engagement. Keep organic posts under 80 characters and paid posts under 18 words. Facebook videos get more engagement when they are between 30 to 60 seconds long. Promote your small business on Twitter by creating posts that are between 71 to 100 characters long to drive engagement. If you tend to be long-winded, then take it to Linkedin, where posts of 1,910 words get the most engagement, but keep videos on this site under 30 seconds.
Know When to Post to Facebook
Over 95 percent of small businesses have a Facebook account, so it can be the hardest place to engage with your targeted customers. If you are going to post on Facebook, then try between 12 p.m. and 2 p.m. on Wednesdays in your local time zone or between 1 p.m. and 2 p.m. on Thursdays. However, it may be a good idea to look at your specific industry to find the best times to post. Remember to be flexible as you figure this out, but once you have a plan, stick with it!
Use the tips in this article, along with your ingenuity, to make your social media marketing more profitable for your small business. While it might take more consistency, you will see big dividends as a result of your hard work.
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