How to Attract Clients to Your Business Using Facebook
~by Haley Lynn Gray~
Have you been struggling to attract clients to your business? Have you tried using Facebook?
Social Media, for many, is simply a place to hang out, have fun and share their lives with others. What they may not realize is that businesses do hundreds of millions of dollars in transactions based on business from social media. I especially like Facebook because it will allow you to target your exact ideal clients, for a price. That can be a huge time saver. By combining a variety of techniques, Facebook can be a fantastic tool for building your business, and a great complement to other sales and marketing efforts. Some companies rely heavily on social media marketing, and are almost, or entirely, online business entities. Whether you use Facebook lightly, or create full-fledged sales funnels using Facebook and lead pages, the techniques are similar.
Below are three effective strategies you can use to promote your business on Facebook. Each one has its own place; you can use all three in combination, or use them independently of one another, and get great results. There are many other strategies you can use; the variety of ways to creatively use Facebook is nearly limitless.
Post business information on your own personal Facebook page
and in a variety of Facebook Groups that allow solicitation. Your own friends and family will see it, and are likely to interact with you at a higher rate than others will. The downside of this approach is that you can’t advertise your business using your own Facebook page. You also run the very real risk of annoying and alienating your family and friends on Facebook. If you do this too often, you will find them ignoring your posts, “un-Friending” you on social media, or otherwise running in the other direction.
I generally recommend posting about 1 promo post for every 5-10 non-promotional posts. You might be amazed at the engagement you get when you intentionally set out to share what you’re working on, and how you help people, rather than just soliciting. The power of a case study, along with showing off your portfolio is amazing.
Use Facebook Ads to build a sales funnel
to get people onto your email list and/or to become buyers. Typically, in exchange for their email address, you give them something they’re interested in. You’re essentially buying their email address and the privilege to email them by giving them something of value. This should be something that solves a problem or addresses a specific issue for your ideal client.
Once someone has signed up for more information, you want to make sure that you have a mechanism, such as Ontraport, which is set up to send out automatic emails to your contacts. It doesn’t remove the need to call, or follow up with prospects and leads, but it can make it much easier to get in front of your leads, and give them information without you needing to do it all yourself, manually.
Use Facebook Ads to get people to join a particular Facebook group,
ideally one which you’ve created yourself. The deal is that you need to be prepared to give good value to the group so you can turn members of the group into buyers. It requires frequent feeding and watering, and you must pay attention to people, or the group will die from lack of caring and feeding.
Make sure that you give people lots of information, and interact with them to ensure that they want to come over to your group, and learn more about what it is that you do.