How to Call Attention to Your Brick-and-Mortar Business

How to Call Attention to Your Brick-and-Mortar Business

A lot of business now takes place online, but that doesn’t mean physical store locations are obsolete. Sometimes, you simply need to find ways to draw more attention to your brick-and-mortar business. Doing so will help you attract more customers and keep your business running well.

Paint Your Business

There are many reasons to repaint your building, but one of the most beneficial is to simply make your business more visually appealing. The exterior of your building can say a lot about your business and you want to find a way to invite more customers in. When painting your building, you should first consider what type of mood or environment you want to set and the color you choose can have a major impact on that. Blue, for example, is a very tranquil color that can promote reliability. Yellow or orange can be very energizing and optimistic. Consider what your business is all about and find a color that matches that.

Use Eye-Catching Signs

Signs have many functions, including acting as visual advertising. When creating signs for your business, you want to focus on keeping things simple. Determine what your main idea is and find ways to portray that in your sign. Use bright colors but avoid overcomplicated designs or overuse of colors. Signs can be most effective if you can use as few words as possible. If you have a logo for your business, try to feature that. Some other considerations to make with your signs are whether or not they will withstand more severe weather conditions and if they are visible from a distance.

Create a Window Display

If you have the window space, use it! Window displays have been used for a long time to attract people to your business and increase foot traffic. To really draw attention to your business, there are a few principles you should follow when creating a window display. First, start with a clear and simple idea. It can be helpful if you tell some sort of story with your display. You want to have some sort of focal point in your display and you also need to manage the overall balance. Your display shouldn’t be super cluttered or overly stimulating. Keep it simple but interesting.

Drawing attention to your brick-and-mortar business is essential. It’s a way to bring in more customers and boost your business. By taking the time to make it more appealing, you can attract more people and improve the overall look of your business as well.

Read this next: 100 Favorite Social Media Conversation Starters for Better Engagement


All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.