How to Call Attention to Your Brick-and-Mortar Business

How to Call Attention to Your Brick-and-Mortar Business

A lot of business now takes place online, but that doesn’t mean physical store locations are obsolete. Sometimes, you simply need to find ways to draw more attention to your brick-and-mortar business. Doing so will help you attract more customers and keep your business running well.

Paint Your Business

There are many reasons to repaint your building, but one of the most beneficial is to simply make your business more visually appealing. The exterior of your building can say a lot about your business and you want to find a way to invite more customers in. When painting your building, you should first consider what type of mood or environment you want to set and the color you choose can have a major impact on that. Blue, for example, is a very tranquil color that can promote reliability. Yellow or orange can be very energizing and optimistic. Consider what your business is all about and find a color that matches that.

Use Eye-Catching Signs

Signs have many functions, including acting as visual advertising. When creating signs for your business, you want to focus on keeping things simple. Determine what your main idea is and find ways to portray that in your sign. Use bright colors but avoid overcomplicated designs or overuse of colors. Signs can be most effective if you can use as few words as possible. If you have a logo for your business, try to feature that. Some other considerations to make with your signs are whether or not they will withstand more severe weather conditions and if they are visible from a distance.

Create a Window Display

If you have the window space, use it! Window displays have been used for a long time to attract people to your business and increase foot traffic. To really draw attention to your business, there are a few principles you should follow when creating a window display. First, start with a clear and simple idea. It can be helpful if you tell some sort of story with your display. You want to have some sort of focal point in your display and you also need to manage the overall balance. Your display shouldn’t be super cluttered or overly stimulating. Keep it simple but interesting.

Drawing attention to your brick-and-mortar business is essential. It’s a way to bring in more customers and boost your business. By taking the time to make it more appealing, you can attract more people and improve the overall look of your business as well.

Read this next: 100 Favorite Social Media Conversation Starters for Better Engagement


All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Want To Sell Property Fast?  Do These 5 Things

Want To Sell Property Fast? Do These 5 Things

Mike Johnson is a freelance writer and human rights activist and enthusiast. Through his extensive research and commitment to the field of law, Mike has established himself as a well-decorated writer in this field. Mike currently settles in Las Vegas.

Generations of Success: The Unique Charms of Family-Run Home Businesses

Generations of Success: The Unique Charms of Family-Run Home Businesses

The blog celebrates the heartwarming essence of family-run home businesses. It delves into their special qualities: the personal touch they offer, the deep expertise passed through generations, the cozy and inviting atmosphere they create, their integral role in the community, adaptability, genuine passion, meticulous care in crafting goods, and the captivating stories woven into their existence. Supporting these businesses isn’t just about transactions; it’s about nurturing the soul of our communities, preserving traditions, and embracing authenticity in a world that sometimes feels distant.

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

This essential read delves into the intricacies of navigating car loans, understanding insurance policies, and making informed decisions that lead to significant savings and wise investments. Whether you’re a first-time buyer or a seasoned vehicle owner, our insights will equip you with the knowledge to manage your automotive finances like a pro, ensuring peace of mind and financial savvy in your journey as a car owner.

10 Ways to Enhance Your Customer Service

10 Ways to Enhance Your Customer Service

In the dynamic landscape of business, customer service remains a linchpin for success. The ten strategies we’ve discussed here provide a roadmap to enhancing your business’s customer service capabilities. From fostering a positive company culture to personalizing your services and leveraging technology to assist, by continuously refining your approach to customer service, you can differentiate your business in a crowded marketplace.

Tactics to Skyrocket Your On-Demand Beauty App Installs

Tactics to Skyrocket Your On-Demand Beauty App Installs

Dive deep into effective marketing techniques, user engagement strategies, and optimization tips to drive success in the competitive app landscape. Unlock the secrets to increasing app visibility and attracting more users to elevate your salon business to new heights.