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Every business needs a solid client base. If you don’t have one yet, it might feel a little overwhelming to get started. While it might take some time and effort to figure out which strategies work best for you, the good news is that the actual process of building a client base from scratch doesn’t have to be difficult.

Determine Your Strategy

The first thing you need to do is determine how you’re going to go about building your client base. There are some different strategies you can choose from, and some will be more effective than others. Think about what your business has to offer and who your target audience is. What methods work best when advertising to them? What do they value? What factors influence who they choose to do business with? The answers to these questions can help you determine what strategies are most likely to help you build your client base. Regardless of what strategy you choose, things like good web design and strong brand awareness are crucial.

Lead Generation

Once you’ve figured out what your strategy is going to be, it’s time to put it into action and start generating leads for your business. Lead generation is how you identify consumers who are most likely to convert into customers. This is an important step in building a client base, and is worth investing in. Generating leads doesn’t have to be expensive. You can get cost-effective leads for your business through direct mail. Email marketing is even more cost-effective still. You may not have much of an address book yet, but if you design killer lead magnets that should change quickly.

Build Client Relationships

So you’ve generated some leads and maybe even converted those leads into purchases. Now you need to foster those client relationships so you can turn them into repeat business and a solid client base. One of the most important things you can do is to ensure that your customer service is excellent. Great quality customer service will help your business leave a good impression on consumers and make them feel good about coming back to do business with you again and again.

Building a client base from scratch takes time, persistence, and patience, but it doesn’t have to be difficult. The roadmap itself can be quite simple. You need to start by picking your strategy. Once you have that, generate leads and cultivate your relationship with your new clients. If you do it well, you should be able to create a quality client base.

Read this next for more great tips: How to Get Your Marketing Plan Right the First Time