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One of the most powerful ways to maintain your company’s reputation is through your online reviews. Positive customer reviews are a tool to build a loyal customer base, motivate new customers to check you out, and improve your presence in Google rankings.

Engaging with your online reviews is an opportunity to start a conversation with your customer on a personal level. By simply listening what your customer has to say, you can understand what they may like or dislike about your product or service and how your business can improve. This is especially helpful as an entrepreneur or new business owner when you are testing and constantly improving as you grow.

To get started, check out the infographic below. Valpak outlines 12 actionable ways to get more positive online reviews and tips on how you can approach or respond to those not so friendly reviews.