How to Get Coaching Clients Online

Woman in Pink Dress
April 20, 2020
61 / 100

A lot of coaches start by getting clients via word of mouth and referrals. And that’s great! In fact, it’s the best place to start.

Why?

We know that people do business with those they know, like and trust. So it makes sense to start with people who already know, like and trust you. I call this your “Inner Circle of Trust”.

But after a while, you want to grow beyond that inner circle. You want to reach more people, get more clients, and maybe even earn leveraged income (such as with a group coaching program).

Unfortunately, a lot of coaches end up really overwhelmed when they try to market themselves online. They get wrapped up in a gazillion tactics and bright shiny objects and end up spinning in circles (sometimes going broke along the way).

So what do you really need in place in order to get clients online?

It might seem super complicated given how noisy it is online. But I want you to know something.

You can stand out in this noisy online world by marketing with Heart vs. Hype. Marketing with Heart honors you and the people you’re here to help.

I also want you to know that attracting clients online doesn’t have to be complicated. Especially when you understand what marketing really is.

Marketing is just sharing your message with the right people so they’re inspired to take action.

Let’s break that down into the key components you need for your marketing to work.

1. Magnetic Message

If you’ve been struggling with your marketing, I’m willing to bet that it’s because you’re not as clear as you need to be about your message.

Having a clear message is especially important online because you have just seconds to capture people’s attention. If you don’t – click – they’re gone. Unlike the offline world, where you have more time to explain what you do, and people won’t walk away if you don’t capture their attention in 3 seconds.

Unfortunately, most coaches make some big mistakes with their message.

For many coaches, their message is too broad. In order for your message to be effective, it has to speak directly to your ideal client and clearly show them how you can help them. On that note, you also want to make sure you avoid jargon and speak the language of your ideal client.

Beyond that, one of the biggest mistakes most coaches make is that their message is too generic. They sound like everyone else who does what they do.

So how can you avoid this? How can you create a message that’s compelling and unique?

It all starts by understanding that people buy on emotion and justify with logic. So to be truly effective, your message has to connect with the hearts and minds of your ideal clients.

Now here’s the key. In order to do that, you need to put your heart and mind in your message. If you just communicate from your head, you’re going to blend into the crowd. You also need to communicate from your heart. You do this by creating what I call your Core Message.

Your Core Message is the message that lets people know what you stand for in your business. It’s the big idea you want to share with the world, and it’s the heart of your brand.

The magic happens when you take your Core Message (heart) and infuse it in your Marketing Message (head) to create a truly Magnetic Message.

2. Relationship of Trust

Once you have your message, you want to share it with the right people (your ideal clients) so they’re inspired to take action.

What action do you want them to take?

In most cases, you want people to join your email list. Why is growing your list so important? Can’t you just connect with people on social media? You can, but here’s the thing. Social media can be great but you don’t own those social media platforms, and they change all the time. You do, however, own your email list.

Once people are on your list, you have the space to build a relationship of trust with them. And as we said, people do business with those they know, like, and trust.

You also have permission to share your services and programs with people once they’re on your email list.

So how do you get people on your email list?

You inspire them to join by offering a valuable free gift or what we call a “lead magnet”.
It could be a template, checklist, video training, etc. What’s most important is the topic.

The topic of your lead magnet has to address a “top of mind” challenge for your ideal client. That means it’s something they’re aware of and seeking help with. Your lead magnet should add real value without overwhelming people, and it should also position your services.

I’ve done several surveys and found that 70% of coaches don’t have a valuable lead magnet to grow their list. If you do have one, I invite you to take a step back and make sure it’s truly compelling for your ideal clients.

Remember – you don’t just want anyone on your list. You want to build a list of your ideal clients who are interested in what you have to offer.

Which brings me to the last thing you need to successfully grow your coaching business online (or offline for that matter).

3. Compelling Offer

Coaching is really intangible. So in order to inspire people to say “yes” to working with you, they need to be confident that you can help them get results. It’s one thing to say you can help people get results, it’s another thing to prove it.

So how do you do that? How do you gain your potential clients’ confidence you can help them get results?

By packaging your expertise in what I call your Client Journey. Think of your Client Journey as the steps you take your clients through and the results you help them achieve at each step. Most coaches sell their time, whether it’s one session at a time or “bundles” of sessions (6 sessions, 3 months, 6 months, etc.). When you shift from selling your time to offering your Client Journey, you’ll find that getting coaching clients becomes so much easier.

When your clients can see the path forward, they’re going to be more confident that you can help them get results. In addition to making it easier to get clients, your Client Journey also allows you to earn more income.

Why’s that? Because when you sell your time, you typically undercharge and end up chasing after clients. Which is definitely not fun. When you sell your Client Journey, you can charge your true value and increase your rates. I’ve had clients double their prices when they start selling their Client Journey.

And here’s one of my favorite parts.

Once you have your Client Journey, you can package it in different ways, at different price points, and with different levels of access to you.

That’s how you can earn multiple streams of income (including leveraged income), without having to work so hard.

When you put these 3 pieces together – a Magnetic Message, Relationship of Trust, and a Compelling Offer – you have the key ingredients you need to get clients online.

Of course, you need to make strategic and aligned decisions about each of these pieces — so they work together and they work for you.

So take the time to get these pieces right and you can stop spinning your wheels with complicated tactics and bright shiny objects.

Your clients are waiting for you.

Meet The Author

Cindy Schulson is the Founder of Marketing from Within. She shows coaches and consultants how to stand out in this noisy online world by marketing with Heart vs. Hype.

Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.

Get her free Brand Message Template at MarketingfromWithin

Categories

More Posts:

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

How Entrepreneurs Can Stave Off Burnout

Have you been feeling more stressed and exhausted than normal lately? Everyone experiences burnout at some point in their career, and this is even more common with entrepreneurs due to the many responsibilities that they have. Here are a few ways to stave off burnout...

Careers That Let You Make a Social Impact

Are you often frustrated by the state of society and angered by social injustices? If you wish you could have a bigger influence on society, consider switching to a career with more social outreach and influence. Here are a few careers that help you to make a lasting...

Marketing Moves to Make in 2023

As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing...

Strategies and Technology for Female Entrepreneurs

Since entrepreneurship is the foundation of any nation's economy, it is essential to economic development in developed and developing nations. In the last several decades, there has been a significant improvement in the role of women in our society. Women are now...

Role of female entrepreneurs in a changing society

Over the past few decades, there has been a significant increase in female entrepreneurship. More women are choosing to launch their businesses and participate in the world of business creation, one of the rapidly expanding facets of entrepreneurship globally. But in...

Explaining the What, Why, and How of Strategic Alliance

A strategic alliance is a business arrangement in which two or more companies come together to form a partnership to pursue a common goal. By teaming up, these companies can leverage each other's strengths and resources to achieve their objectives more quickly and...
Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Careers That Let You Make a Social Impact

Careers That Let You Make a Social Impact

Are you often frustrated by the state of society and angered by social injustices? If you wish you could have a bigger influence on society, consider switching to a career with more social outreach and influence. Here are a few careers that help you to make a lasting...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Avoid Tax Trouble at Your Business

How to Avoid Tax Trouble at Your Business

As a business owner, you know how important it is to stay on top of your finances and taxes. But if you don’t have the knowledge or resources to do it yourself, getting help can be the best way to make sure everything is handled properly.  Here’s an overview of some...

What to Do When Your Vehicle Lease Comes to an End

What to Do When Your Vehicle Lease Comes to an End

As your vehicle lease reaches the end of its term, you are presented with three options: return the car to the dealership, sell the lease or buy it outright. Each choice obviously has benefits and drawbacks that must be weighed before making a decision. In this...

The Power of Women-Owned Small Businesses

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Soe Tun: The Copy Doctor

Soe Tun: The Copy Doctor

Autistic kid finds out that he’s unemployable and doesn’t enjoy most social settings. Decides to be a pro copywriter as a result.

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.