Businesses are constantly on the prowl for younger customers, and there is a good reason for this. Younger customers give a business an aura of cool and are better at attracting their friends into your business. However, reaching younger generations can sometimes be a challenge for businesses, who may not know what these customers are looking for. To that end, it’s important to take action and follow the necessary steps to get younger customers to give your company the time of day.
Do Market Research
Every business that wants to gain market share among young customers is constantly trying to figure out what these customers want. There is only one way to find out – conduct market research. This will enable you to get a better idea of what young customers are truly looking for in your area, what prices they are willing to pay, and how you can reach them. Remember, there is no blanket way to answer this question. You simply must conduct your own market research or hire a professional to do it for you.
Emphasize Your Values
Millennials and Gen Z consumers believe that companies should follow a purpose. Your job, as a business, is to discuss how you are about more than making money. Do you follow fair trade practices? What charities are you involved with? What are your company’s values, and how do you practice them on a day to day basis? You may not have given these questions much thought, but if you want to recruit younger customers to patronize your stores, you need to be able to determine and display what you value and believe as a company.
Attract Them Digitally
Of course, there is no doubt about it, younger generations, like Generation Z, spend a ton of time on digital services. If you are going to reach them, you have to have an active digital strategy. So, what are your digital plans? Are you regularly active on Instagram or Facebook? Is your content geared towards older or younger audiences? Furthermore, depending on your product choice, some networks may be more appropriate for use than others. The answer depends on your business, but it is vital you know where to spend your time and how to create content that will capture others.
Young customers tend to have seemingly contradictory values. Usually, they look for the best deal, but also want brands that have similar values as they have. Navigating their desires can be a challenge, but given their growing prominence and buying power in the marketplace, it’s worth exploring.
Need help creating your business vision or mission? Check out How to Write your Vision & Mission for Success in your Business
