How to Get Your Customers to Help Market Your Business

Customer Marketing
January 15, 2021
77 / 100

Marketing a business is hard work. How much simpler it would be if you could sit back a bit and relax, while your customers did the work for you? Such pipe dreams do happen, in part when your customers are fully engaged and sharing your work. Those customer recommendations matter a great deal. So how can you get customers to help you with your business marketing?

Encourage Recommendations

Word-of-mouth recommendations are the most effective type of passive marketing. If a customer loves your product, and tells others who then become your customers, you have saved both time and money. But, as only about 15% of your customers will likely become influencers, you need to make the most of those recommendations. Encouraging repeat customers to speak of you to others, whether by offering discounts, bonuses for repeat business, or other offerings, can help cause them to speak favorably of your brand.

Ask for Reviews

Asking for reviews, especially on social media, can be influential as well. Social media sites tend to link reviews by individuals to their pages, which means that when a review goes up, their friends see it as well. You, of course, want that review to be positive, or, if there is an issue, for it to be resolved quickly and easily. About 77% of customers will leave a review if you ask them to do so. That’s a massive return for a tiny request.

Be Funny

Everybody loves a bit of a clown, especially online. But it is important to use humor appropriately. You don’t need massive email campaigns to annoy customers into responses. What you want, instead, is a personality for your brand itself, which matches your corporate ideals and outlook. Think of it as a characterization for your brand, and joke accordingly. A skydiving company and a corporate retreat will not use the same style of humor, nor would a grocery and a lawyer’s office. However, being memorable, smart, and clever are overall bonuses regardless of your brand.

You want the gossip on the street to be that your company is the best one to go to for excellent, reliable service. Finding someone who can write for your social media as such a characterization for your brand is wonderful and can get customers following your marketing voluntarily. Getting that to happen is up to what strategies you use, both to get eyes on your advertisements, and to get ongoing engagement.

Read this next: How To Develop a Better Customer Acquisition Strategy

Categories

More Posts:

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

Marketing Moves to Make in 2023

As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing...

Explaining the What, Why, and How of Strategic Alliance

A strategic alliance is a business arrangement in which two or more companies come together to form a partnership to pursue a common goal. By teaming up, these companies can leverage each other's strengths and resources to achieve their objectives more quickly and...

How to Prepare For a FISMA Audit: 5 Steps

The Federal Information Security Management Act (FISMA), which was initially passed in 2002, mandates that all federal agencies implement, manage, and monitor policies to protect sensitive and confidential data.  Since then, the National Institute of Standards and...

What exactly is EDDM, and is it suitable for your marketing needs?

Every business, large or small, wants something to promote: a new product, an upcoming event, or perhaps changes to its services. Traditionally, marketing campaigns have relied upon methods like television commercials, print ads in newspapers and magazines, or online...

8 Video Marketing Tips for Startups

Video marketing is one of the most effective ways to reach your audience, especially when you are a startup. It is a cost-effective and compelling way to create content that you can use and repurpose on multiple platforms. Making the most out of your video marketing...

11 Technology Trends to Improve Your Marketing Strategies

In 2020, many industries were at a standstill due to the Covid-19 pandemic. To help keep businesses afloat and their brands relevant despite these uncertain times, marketers were forced to embrace technology. Since there were lockdowns and safety measures, companies...

How To Conduct An Instagram Competitor Analysis

As an entrepreneur, it’s best to keep in mind the following: in a world where brands and businesses compete for attention, you must have the right strategies to stay on top of your game. Analyzing competitors is one of the few proven ways of replicating the success of...

Industries That Need to Think More About Their Marketing

Marketing is an essential part of every successful business industry. However, some industries need to up their marketing game in order to have more successful interactions with clients. Here are just a few of the industries that should increase their marketing...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.

How Startups Can Ensure Health and Safety at the Workplace

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.

Product Mistakes You Might Be Making at Your Business

Product Mistakes You Might Be Making at Your Business

Running a business isn’t easy, and making product-related mistakes can cost your company time and money. From creating products without doing market research to holding excess inventory or failing to file patents, there are numerous pitfalls that you need to be aware...

Occupational Hazards That Come With an Office Job

Occupational Hazards That Come With an Office Job

Working in an office can be a great way to make a living, but it also comes with certain risks. Sitting at a desk for long hours and staring at screens can lead to physical ailments that not only cause discomfort but could eventually lead to more serious health...

How to Make Your Social Media Campaigns More Relevant

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

Work Hazards Common Among Office Workers

Work Hazards Common Among Office Workers

Working in an office environment may seem like a safe job, but there are still a variety of hazards that can put employees at risk. Taking the necessary steps to prevent these risks and protect oneself from potential harm is essential for any office worker. Let's...