There’s something very romantic about the idea of running a coffee shop. Just think about it. How do you feel when you imagine yourself at your favorite café? Or sipping a freshly brewed, steaming hot cup of joe as you head to work? Coffee is delicious, versatile, and above all, comforting. But in addition to being the drink of choice for 64% of Americans, it can also be a great business opportunity.
If you’re thinking about opening your own coffee shop, there are lots of details you’ll need to get familiar with. Starting any type of business requires planning and research. This is the only way of making it work. This article will look at how to open your own coffee shop, offering you practical advice to take you from idea to realization.
The Brainstorming Phase
The first step in starting any sort of business is coming up with a solid business plan. It’s going to be the backbone of your company, so make sure that you’re as detailed as possible. There will be several things you’re going to address in the brainstorming phase:
1. Define your concept.
Think about the type of place you want to open. Ask questions such as:
Where will it be located?
How will it be different from all the other coffee shops in the area?
What type of beverages (and food) do you want to offer?
What type of feeling do you want to emulate with your guests?
Think these through. Your idea doesn’t have to be 100% original, but it has to be efficient at bringing in clients.
2. Think about your target audience.
In order to make a living, you’ll need to attract customers. This is much easier to do when you know who those customers are.
Will your patrons be the people living/working in the area?
Do you want to attract a crowd enthusiastic about artisan coffee?
Maybe you can expand your target audience by offering entertainment on weekends?
3. Budget.
If you want to make money, you’ll have to spend some first. But, it’s too easy to get lost in planning, only to realize you don’t have the necessary means to bring your ideas to life. That’s why you’ll want to start by budgeting for every aspect of your new business. Your costs will include renting out space, furnishing it, and getting the necessary equipment for making beverages and food.
Also, don’t forget about administrative fees, liquor licenses, and employee salaries. To make this part easier, you should consider hiring an experienced accountant who’ll review your budget and show you the areas where you can cut some costs.
4. Branding.
Finally, don’t forget about the importance of branding. Come up with a name that’s easy to remember and a logo that stands out. Set up a simple but professional website and social media accounts that you’ll actively use to get new customers through your doors.
The Preparation Phase
Once you’ve got your business plan down to a T, you’ll want to get started with all the practical steps involved in opening up your own coffee shop.
The first step will be to become familiar with the local regulations. You’ll need to research taxes, building codes, regulations about exterior signs, etc. Here’s where you’ll really use the help of your accountant. They’ll have the experience needed to point you in the right direction, which will definitely save you lots of time and effort.
Other than getting the required licenses, you’ll also need to officially register your business and start assembling your team.
Look to hire people who are communicative, approachable, good at multitasking, and most importantly, professional. Remember, these virtues are hard to come by, so pay special attention to the culture you’re building within your business. Strive to be the person everyone wants to work with. This way, you won’t have to worry about finding and training new people every couple of months.
Finally, start acquiring the equipment you’ll need to work with. Estimate your volume of traffic and make your decisions regarding the espresso machines, grinders, and coffee roasters. Remember, these will have a huge influence on the quality of your products, as well as how many people you can serve at once, so don’t go for the cheapest options. It might end up costing you money in the long run.
The Operation Phase
There you are on opening day! You may feel like you’ve accomplished a great deal (which you certainly have), but don’t forget: your work is only beginning.
When running a coffee shop, you need to remember a few things.
Consistency is key. Don’t let the quality of your service and products slip. There’s too much competition in the business already, so don’t be setting yourself up for failure.
Invest in marketing. You’ll need to come up with a great marketing strategy if you want to bring in customers. Don’t shy away from content marketing, and look for unique ways to engage with potential customers on social media.
Work on building customer loyalty. Be vigilant in retaining customers. Consider developing a loyalty program, or come up with unique products that will set you apart from similar businesses.
Expand your offerings. The efficiency with which your employees will work depends on the number of items on your menu. That’s why you don’t want to offer too many custom food options. But, you’ll still need to sell more than just coffee to make a profit. Consider expanding your offers or organizing music events and workshops during the weekends. These can do a great job of attracting new people (and getting them to spend more).
Enjoy the work. While your enthusiasm alone won’t be enough to make you succeed, it’s still a very important component of running a coffee shop. Always keep in mind that you’re selling more than just drinks. You’re selling an entire experience. So don’t be afraid to roll up your sleeves and get in on the action. Your personal touch might just be the thing that makes you stand out.
Final thoughts
There’s a lot to consider when opening your own coffee shop. The process requires a lot of preparation, but it can also offer a huge deal of satisfaction. After all, you’re creating a space that will make people feel welcome, will give them access to great service, and will allow you to dedicate yourself to a difficult but highly gratifying job.
Image source: https://unsplash.com/photos/ItaV89TNkks
