The Ultimate Guide: How to Plan a Successful Corporate Event

April 13, 2022
70 / 100

Corporate events are not only opportunities to build a company’s network. It is a crucial step for any kind of business as well. In fact, 95 percent of mid- to senior-level marketers believe in-person events contribute significantly to achieving business goals.

Whether it’s for a new product launch, a trade show, or a team-building activity, corporate events inspire new ideas and opportunities in the workplace. But what does it take to launch a successful one?

This ultimate guide will help company leaders and marketers plan and execute a corporate event that ticks all the right boxes.

The Pre-Event Planning

1.   Set Event Goals and Objectives

The first step when planning an event is identifying its purpose. The following questions will help business owners and marketers set goals and objectives to know what needs to be accomplished:

  • Why are you hosting the event?
  • What results do you expect from the event?
  • What will the audience expect from the event?
  • What are the wants and needs of the people attending it?

By knowing what the main focus is, organizers will be able to plan the event with ease and with high chances of success.

2.   Consider the Budget

Holding corporate gatherings can be costly, but with the proper planning, it shouldn’t have to be. Organizers need to first set a realistic budget to determine what type of event they can execute.

But it pays to have a cushion for unexpected expenses that may pop up. Brian Worley of B. Worley Productions suggests spending at least 10 percent more than the allotted budget.

Once an amount is settled, the next step is to allocate the resources accordingly. A smart tip is to spend more money on substance rather than the fancy-schmancy stuff. Instead of going all out on decors, they can enhance the guests’ experience by getting personable speakers on board.

3.   Create a Realistic Timeline

 Create a Realistic Timeline

Photo by Startup Stock Photos from Pexels

Organizing an event involves a series of tasks that can be hard to track. Creating a project timeline to avoid delays and streamline the deliverables is essential.

Think of this timeline as a detailed master checklist of all tasks involved in planning the event, from deciding on the guest list to sourcing the corporate giveaways.

To prepare everything on time, organizers should develop their master list 12 months before the launch date. Then they can check their progress at nine months, three months, and weekly one month from the day of the event.

4.   Decide on the Guestlist

Knowing the target audience is crucial in planning a corporate event. After all, the goal is to identify their wants and needs and meet their expectations.

The target audience can vary depending on the event’s goals and objectives. They can be as follows:

  • Company executives or managers
  • Current or potential clients
  • Business partners
  • All company employees
  • Community members

Once the audience is determined, it will be easier for organizers to create the program. The next step is to decide how many guests to invite. Another tip is to invite too many people than too few. The sight of empty seats can discourage others and are a waste of resources.

5.   Choose a Theme 

Once the above steps are done, event planners can now focus on choosing a suitable theme for the gathering. It also pays to sign off on the best format for the event and how it will be presented to the audience.

For example, launching an event for potential clients for an online solutions company can benefit from keynotes highlighting the benefits of having an online presence. But hosts can amp it up by incorporating breakout sessions where guests can choose to attend specific topics they’re interested in.

Deciding on a theme also helps organizers plan out the minute details, such as the corporate giveaways. For example, they can loosen up a stressful all-execs meeting by giving away customized wine gift baskets to the attendees.

6.   Scout for the Right Location

 Scout for the Right Location

Photo by Canva Studio from Pexels

The venue should also resonate with the event being held. The key is to choose a location that will appeal to the theme and the target audience. It should reflect the event’s goals and objectives. 

Book the venue months before the event to avoid any last-minute hiccups, especially when it falls on weekends or the holidays.

7.   Market the Event

An estimated 83 percent of brands say that event marketing is a significant factor in increasing their sales.

Even if it’s an internal event, organizers should not skip time and money in marketing it. Marketing the event builds excitement among the attendees and will likely increase their engagement on launch day.

There are several ways to promote a corporate event, including the following:

  • Spreading the word on social media
  • Sending emails to existing clients or customers
  • Placing ads in relevant newsletters
  • Posting event listings on industry directories
  • Hiring marketing agencies to help promote or manage the event
  • Sending unique invites months before the event

On-the-Day To-Dos

8.   Be on Top of the Event 

The day of the event can be overwhelming for organizers, but not if they’ve mapped out a detailed plan or program. Creating an itinerary for the day ensures a smooth-sailing event and helps them avoid last-minute blunders.

Aside from keeping track of the event flow, hosts also need to evaluate the event’s success by determining the guests’ satisfaction. Ask the attendees for feedback from time to time and attend to their needs as much as possible.

Of course, the organizing team should also dress the part. If it’s a formal corporate event, hosts and ushers can wear sleek designer clothing that shows they mean business. Otherwise, potential clients or investors wouldn’t know who to ask for assistance from.

9.   Gather Relevant Ideas

 Gather Relevant Ideas

Photo by RODNAE Productions from Pexels

Corporate events are opportunities to share and learn great ideas with other names in the industry. Organizers should be able to collate these ideas and use these points to improve their offerings or the company itself.

There are several ways to do this, either by conducting a survey or interviewing attendees during the event. Besides generating methods for improvement, marketers can use this pool of information for future blog posts or other forms of marketing content.

Post-Event Essential

10.   Evaluate the Event

The event may be over, but it’s not yet over for the event organizers. After the post-event celebrations, it’s time to evaluate its success. Wrap up loose ends, such as pending vendor payments, following up invoices, and most importantly, gathering feedback from guests.

Hosts can ask for comments and suggestions via the event-planning app used or any other relevant channel, whether that’s email, social media, or SMS. Gathering feedback will determine if the company’s original goals have been met.

They can then share this information with the stakeholders and use it to improve follow-up events or future ones. Plus, it’s also an opportunity to follow up on potential sales and partnerships that were pre-formed during the event.

The Takeaway

Planning a corporate event requires attention to detail and perseverance. But it can also be a fun and enjoyable task for the host, especially if everything is planned accordingly. 

First, determine the goals and objectives of the event and start planning the audience, venue, and theme from there. Of course, it’s important to evaluate how the event paid off in the end. Then, pop the champagne and celebrate a job well done!


More Posts:

Tools That Keep Your Workplace Organized

When the workplace is disorganized, then chaos reigns supreme! A well-organized workplace is crucial for maintaining a productive and safe working environment. With the use of various tools and technologies, workplaces can keep everything organized, from employees to...

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Decide Which Business Data to Archive

When it comes to business data, it's not a question of if you should archive it, but rather how you should archive it. With so many factors to consider — from the costs of storage to the ease of retrieval — it can be tough to know where to start. In this blog post,...

7 tricks to work more efficiently online.

Working from home is fantastic until your cat spits on your computer and your child make the work even worse by constantly disturbing you. And across the street, your neighbor begins turning on different noisy equipment and power tools as you can only assume that he...

How to fax from your iPhone in a few simple steps

If you need to fax a document but don't have access to a fax machine, your iPhone can help. You can fax from your iPhone using an app or send the document as an email attachment. This article will discuss fax services and show you how to fax from your iPhone in a few...

Why Digital Menu Boards Are A Game Changer For Restaurants

There are numerous benefits of using digital menu boards in restaurants. The best drive-thru menu boards can be controlled remotely to make updating fast and easy. Convenience is the main focus of drive-thrus. Customers don't need to leave their automobiles to place...

How to Prepare For a FISMA Audit: 5 Steps

The Federal Information Security Management Act (FISMA), which was initially passed in 2002, mandates that all federal agencies implement, manage, and monitor policies to protect sensitive and confidential data.  Since then, the National Institute of Standards and...

6 Ways to Ensure a Secure Financial Future for Your Family

As a breadwinner or head of your household, you understand how important it is to provide for your family financially. You work tirelessly to make ends meet and ensure your loved ones have what they need. But what about your family's future? While it may not be...


Burnout is a feeling when you feel drained and sluggish, find it difficult to perform even straightforward chores, or become so anxious that you snap at the slightest provocation. When you cross the threshold and become too exhausted to function, it can be a...

Tips for Setting Up a Zero-Waste Office

Have you heard of the zero-waste movement? Are you interested in making more environmentally friendly changes in your own office? Check out our top tips for setting up a zero-waste office! First, let’s take a look at the origins of the zero-waste movement. Who Started...

Why Email Archiving Is an Important Part of HR Processes

Regardless of the size of the company, an enterprise email archiving solution is required to give the transparency and visibility required. Many HR managers, on the other hand, still don't have complete visibility into employee correspondence. This can cause...

How to Find the Perfect Apartment for Remote Working

While remote work might seem like the ideal option, giving you more freedom and flexibility to set your own schedules without needing to leave your home, it could also come with some unique challenges many remote workers will face. Working from home can be stressful...

Organizing a Big Office Move

Anyone who has ever moved will tell you that it isn’t easy. After all, there are about a thousand little things you need to take into account when moving from one home to the next. However, moving an office, and especially a big office, offers an entirely different...

How to Make Your Next Business Event Safe for Everyone

Unfortunately, the coronavirus pandemic is still well underway and doesn’t look like it’s going anywhere anytime soon. Still, life has to go on, one way or another, which means that businesses still need to hold events. So what can you do to hold one so safely? Follow...

Why Your Business Needs Janitorial Services

Never shortchange the importance of upkeep and cleaning your business workspace! You may find it an unnecessary expense, but cleanliness will actually make your company run more smoothly and be more productive. Of all methods, hiring a professional janitorial service...

How to Improve Employee Moods with a New Office Design

Have you noticed your employees feeling moody, anxious, or unmotivated? Of course, this can be happening for a variety of reasons, but sometimes, if employees feel limited or trapped in their surrounding work environment, this can negatively affect their mood....

Corporate Training Programs Every Employee Should Take

Singapore boasts one of the most robust economies powered by a highly-skilled workforce. One advantage of setting up a business here is the fact you already have access to world-class skills. But with the favorable business environment, be ready to compete for the...

7 Smart Ways to Rebuild Your Savings without Depriving Yourself

A proper plan with firm determination and a good execution can help you to achieve your saving goal without feeling deprived. We’ve decided to put together a few essential and smart ways to revamp your savings to grow consistently over time without any hassle.

How To Effectively Save For Quarterly Taxes As A Self-Employed Person

There are plenty of great advantages to being self-employed, but there’s one word that often strikes fear into the heart of many freelancers – taxes. Working out how to save for quarterly estimated taxes can feel like the biggest struggle that you can face as a freelancer. Rather than panicking as your quarterly tax bill is due, it’s time put in place a plan of attack for dealing with them head-on.

Time Management Tips That Can Get You Success As A College Student

Time flies when you’re have fun, and college is one of the places where there is a lot of fun to be had. However, you still need to study, attend classes, and make excellent grades in college. There is no doubt that time management skills are essential if you want to make the most of your college years.

Tips for Women to Have a Healthy Work-Life Balance

Work-life balance is a term often tossed around in the workplace as it makes the company look more desirable to employees. But, let’s face it, not all companies advocate for work-life balance. Work-life balance means that there is an equilibrium between the demands of a career and the demands of our personal lives. Despite it being often incorporated into our company goals, a work-life balance is difficult to achieve.

Why You Should Work With Accountants When Calculating Your Taxes?

As a small business owner, having a complete grasp of your tax liability is crucial. However, knowing when and how to promptly and accurately file which documents can be quite headache-inducing. An experienced and knowledgeable accountant is an amazing asset to help you file your taxes.

Working Remotely or Remote Work? Best Practices to Ensure Maximum Productivity

The pandemic has resulted in a huge rise in the number of remote workers. Working from home is obviously not a new concept, but a lot of people have only recently encountered it for the first time, and most of them have had an initial positive attitude towards this shift.

5 Habits Leaders Employ To Be Successful In Business

You can easily get the best of the final hours of the day without getting burned out. Most importantly, you can view your evenings as the starting point of the next day. The actions of the evening will determine what tasks you’ll handle the next day and what you will accomplish. For you to be a more successful leader in business, try these five tips as you finish your day.

8 Ways Office Furniture Can Improve Productivity

The link between quality office furniture and productivity is an interesting topic of study. Office furniture covers seating, entertainment, tables, desks, storage, and sets. So, how can office furniture improve productivity?

How to Improve Business Productivity With Better Organization

In today’s workplace, it is essential to always be productive. Nowadays we live in a fast-paced world and everyone wants everything now. That means that there will be high expectations of immediate response within your business from your clients. That is just one reason why you need to make sure that you and your employees are always as productive as possible.

How to Better Organize Your Business Meetings and Interviews

A typical business owner’s schedule is full of meetings and interviews. There are meetings with suppliers, coworkers, clients, safety inspectors, employees, and so many more. Knowing these strategies to better organize all these important events can help make your professional life a lot easier.

Habit Stacking and Motivation

Have you ever wished you could get your day off to a better start? Or that you could actually get to bed on time without getting hooked into staring at Facebook for two hours? If so, I get it. And I have an idea that could really change everything for you. The idea is based on creating morning and evening routines, and you create these routines using habit stacking. Let me explain.

10 Powerful Tools for Managing Your Online Business

There are a ton of great tools out there to manage your online business. Finding the right ones can be a great exercise in fun – and frustration. There are so many new products and tools coming out every week; the hardest thing is not jumping from one tool to the next as shiny object syndrome hits.

Here’s How You do Business Travel Smart and in Style

Business travel can be quite stressful and even bad for your health. If you happen to be one of those ladies who are always on the go for business reasons, here are a few tips on how to get the most out of your journeys without experiencing the potential downsides.

4 Ways Online Storage Can Save Businesses Time & Money

Asking about a cloud is likely to lead to a conversation about the weather. But, if you’re a woman who is responsible for running a business, the cloud better prompt thoughts that span far beyond pretty, white, and fluffy shapes in the sky above. It’s essential to be informed about how the cloud can speed up efficiency in your business, all while lowering costs.

6 Tips for Staying on Top of Your Workload

Every job’s workload requires some juggling. There is always a lot to stay on top of, and if a person isn’t organized, they can get fired. But how can you stay on top of all your work without feeling stressed and overwhelmed?

Tools That Keep Your Workplace Organized

Tools That Keep Your Workplace Organized

When the workplace is disorganized, then chaos reigns supreme! A well-organized workplace is crucial for maintaining a productive and safe working environment. With the use of various tools and technologies, workplaces can keep everything organized, from employees to...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Avoid Delays When Delivering to Customers

How to Avoid Delays When Delivering to Customers

In today's competitive business landscape, delivering products to customers on time is not just a courtesy; it's a necessity. Delays in delivery can lead to dissatisfaction and harm a company’s reputation, especially for female entrepreneurs who are striving to build...

Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Why You Need to Avoid Overworking Yourself

Why You Need to Avoid Overworking Yourself

The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...

How to Expand the Services Your Hair Salon Offers

How to Expand the Services Your Hair Salon Offers

Running a successful hair salon involves staying attuned to the evolving needs and preferences of your clients. One effective strategy to keep your business thriving is by expanding the range of services you offer. By diversifying your offerings, you not only attract...