Social media is invaluable for marketers and business owners, especially those working with small businesses. It’s a great way to get the company in front of more people, allowing you to attract more customers. Of course, it’s not enough to just get seen on social media–you have to capture people’s attention, and fast. Do you know how to do that?
Use the Right Hashtags
Hashtags are sometimes used in conversation as something of a joke, but they’re no laughing matter when it comes to social media. When used correctly, hashtags are a great way to capture more attention on social media.
Think of hashtags as a way of labeling your posts with keywords. People can search for those keywords and then find your posts, pictures, and more because you used the hashtag. Pay attention to what hashtags are trending and use them if they are relevant to your content.
Different social media platforms lend themselves better to certain types of content than others. That said, videos are pretty well supported on multiple platforms these days, and for good reason. Most customers are interested in viewing more video content.
It’s what gets noticed, and platforms have taken note. Create engaging video content that captures people’s attention and gets your business noticed. Give special care to how you start your video. You may only have a second or two to convince your audience to stick around and watch instead of continuing their social media doom scrolling.
Incentivize Following and Interaction
Few things capture attention like sales and discounts. After all, everyone loves a bargain. Leverage that on your social media profiles to incentivize people to follow and interact with your business. Consider offering your followers discounts or giving them early access to deals. Hold a contest with a good or service as a prize and offer extra entries to those who like, comment, share, or subscribe to your business’s profile on different social media platforms. Whatever you choose to do, make your post about it bold and obvious so you stand out and can quickly catch people’s attention.
Knowing how to quickly capture people’s attention on social media is essential to using it effectively as a marketing tool for your business. When done well, it can boost your customer base, build your brand, and encourage repeat business. All of those are important keys to business success. Make your social media presence a priority and enjoy the benefits that come from leveraging such a valuable resource.
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