How to Sell Your Products More Effectively Online

January 26, 2022

If you’re an artist or craftsperson who is selling locally and would like to branch out to doing much of your business online, it can seem like an overwhelming and confusing transition to make. Unless you’ve got a parent or neighbor who also owns a business or you’ve gone to a formal school for learning how to run a business, you might not feel confident in that next step! But learning to do online sales isn’t as difficult as you might think. There are thousands of men and women who learn it every year! This means that no matter how unfamiliar, now, it can be a talent you work on gaining! Here’s how to learn to sell your product more effectively online:

Understand the Main Selling Points

In order to figure out who your main demographic is, you are going to have to know your product backwards and forward, inside and out. You need to know what it’s made of, how strong it is, what sort of flaws it can have. You want it to be something you can explain backwards and forwards if asked, but also the main reasons why someone would want to purchase your goods! If you don’t know all the main reasons someone would want to purchase this, you won’t be able to sell it! This is also important for explaining things to your customers later on, who will not be as familiar with your work and products.

Know Who Your Products Are For

If you’ve already been selling in person for a while, you already have an idea of who your target demographic might be! If most of your products are purchased by teenagers 12-18 who identify as female goths, you’re not going to have good luck setting up shop next to a sports bar marketing to 40 and above guys who want a drink. You want to be able to market towards those who are most likely to purchase. This saves your money and your patience when marketing, whether online or off. Knowing which websites to target with ads, or where to send flyers for advertising, is half of your stress! Likewise, it’s important for you to be able to properly brand your company and make it possible to set sales goals which are formulated specifically for your company.

Set Sales Goals

Without a goal, it’s said, an idea is just a wish or a dream. Remember, goals need to be simple, achievable, and have a time limit. Why? Complicated goals frustrate both you and employees. Simple ones, especially those which are supposed to be done during a certain amount of time, are ones where you can see whether or not you’ve reached your goal. Don’t worry if it’s not reached! You’ll get good at setting goals that are a stretch, but not a giant stretch, as you go along. If you set goals too high, and without the ability to reach for yourself and your team, it can discourage everyone! Setting specific goals that are possible to achieve, however, can make it more likely to grow more quickly.  

Create the Right Descriptions

Ok, now that you know who you want to sell to, and exactly what your product does, this means that you’re ready to write product descriptions. Yes, this needs to be done for each item you sell, and for every item which will be on your website. Remember, your descriptions will need to match both your product, your general tone, and your brand identification. If you’re not used to writing things like this, find a copywriter! Matching tone and brand image is critical and finding a professional who can do that easily is often the best choice. Then you’re free to do the work you really enjoy, which is creation and distribution of new products.

Partner With Large Retailers

Having a large, retailed mass produce and sell your products is an excellent thing to do, but generally only happens after you are established in business. However, there is a shortcut to that kind of goal. Online retailed Amazon has a small business category, and partners with owners to advertise and sell artisan craft, jewelry, and many other products. Amazon accounts for nearly half of all e-commerce sales. Building your Amazon page and using it for the bulk of your sales is far simpler than, for example, building a revenue stream from scratch from a blog or independent website. Amazon can be a portal to the dream of online sales prospering.

Quality Images

Customers tend to trust those who have professionally done images of their products. This includes all products in your catalog having professionally done portraits, which can be expensive. There are alternatives. Taking photographs of products with an excellent camera, against a plain background in exact focus is a good start. There are apps which can help remove backgrounds from pictures, as well, in case you need to photograph against other than a plain background. These apps can take away the old background and replace it with plan white or black.

Be Honest in Descriptions

As always, online sales depend upon your ability to get and keep both repeat customers and those who can give you good word of mouth. The descriptions have to be clear and concise, but making sure they are also honest will prevent you from gaining a bad reputation. For example, if you are selling a ring which is silver filled, selling it as 925 sterling silver is common, and yet also dishonest. Besides the frustration of customer reviews being less than stellar, and the annoyance of returns, you want to have good descriptions for legal protections.

Depend on Customer Testimonials

As with all business, good word of mouth makes a huge difference in the online business world. You want those who have had a great experience with your products to be able to say so! Likewise, you need to resolve any customer reviews that are poor as quickly as possible. A customer who has had a bad experience with your products or sales is a chance to transform that experience, and turn it into a great testimonial.

Ease of Checking Out

Whether you are planning on partnering with larger sites or not, you want to be able to have your customers enjoy purchasing. Make sure that your checkout process is quick and easy, without vast lag time. Partnering with those who, like PayPal or Facebook, handle the checkout process for you. Making sure that customers can be quickly led through the process of checking out can make a greater number of sales!

Answer all the Questions

If you know your product really well, it can be easy to assume that others will know it well when they see it. But, your customers might not know anything about it, at least not yet. It’s important to double check your copy and make sure that every aspect of what your customers need to know, from size and weight, to how it’s used. They need to know safety needs, and all other aspects of the product you are selling. This makes it less likely for your customers to be unhappy with the product when it comes, because they have already read all about it.

Use Customer Recommendations

When working with finding new customers sometimes the best option is to use the words of current customers. Having someone tell them directly, whether in word or video, about how good your products are can lend an additional weight to their review. You want your individual reviews to be favorable, but also you want them to speak directly to those who are your prospective customers. This gives them a good accounting of your products from those who are similar to those you want to be customers later on. You want each customer to be willing to say radiant things about your products and sales. This makes it possible for new customers to feel more comfortable in the quality and presentation of the products that you are offering and knowing that others whom they perceive to be like themselves had a positive experience, with fast shipping, good products, and great customer service, makes them more likely to trust their own sales to you.

Beginning an online sales business is critical in today’s market! It need not be daunting or overwhelming if you choose to follow the steps necessary for success. Know your product and make it possible to describe it accurately and thoroughly for others. Figure out who your target demographic is, so you can know how to direct your sales. Figure out from whom your demographic is to whom you are advertising, and pair with large retailers if possible. Your overall goal is to make the process, from finding you, to enjoying the images of your products, to checking out quickly and easily. Be prepared to fix any complaints or issues as easily and smoothly as possible. Think about the sales goals you want to work towards.

Check out this article on common business issues you need to be prepared to deal with here!

Categories

More Posts:

5 Tips for Recruiting Younger Real Estate Agent Candidates

To ensure your agency’s survival, you may need to renew your focus on recruiting professionals that belong to the millennial and Gen Z demographic. To guide you in this task, here are a few helpful tips you may want to follow:

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Revive Sales in a Struggling Business

Every business can face struggles from time to time, so if your business is having difficulties, don’t let it cause you too much stress. Figuring out ways to revive your sales when your business has been slow can be a great way to direct your mind towards more useful tactics and overcome the challenges you are facing.

E-Commerce Strategies That Can Help Your Business Sell More

E-commerce has enjoyed an unexpectedly large boom this year, one of the few easily identified positive aspects of doing business in a global pandemic. With the holiday season upon us, it’s likely only to continue to gain momentum. Of course, just because online business transactions are booming doesn’t mean that you should be complacent with your strategies.

How to Keep Track of Sales Prospects

When you are running your own business, it is vital to keep track of your sales prospects. These are just a few of the many reasons you must keep track, but perhaps the most crucial reason you need to stay in control is that you ultimately want to close a sale and turn the potential customer into a real customer.

What Your Business Needs to Keep in Mind as the Holidays Approach

The holidays can be an exciting time for businesses. There is an energy that often accompanies holidays that tends to be infectious, breathing new life into otherwise humdrum day-to-day activities. Of course, the holidays also have a way of changing consumer habits.

9 Reasons Your Business Should Start a Rewards Program

Businesses with a rewards program are much better at keeping their customers engaged in their new products or services. A weekly email often accompanies the program and keeps your business at the front of their mind.

How CRM Can Help Your Business?

CRM, a short form for customer relationship management, is software used by business teams or individuals to optimize communications with customers. But what does CRM do? The software enhances relationship building and management for better customer experience from the first interaction to purchase and return.

Why Experiential Marketing Is A Must In 2020

Today, more shoppers than ever before are actively using digital assistants and voice-activated devices like Google Assistant and Amazon Alexa. The two companies have so far sold more than 27 million devices in the U.S. alone. Apple’s Siri, on the other hand, has over 500 million users throughout the world. Besides the widespread usage of voice-activated devices, consumers are developing a high level of comfort and trust towards them.

How to Write a Cold Email That Isn’t Awkward

Cold emails are often awkward. But that’s because many people don’t know how to write effective cold emails.

What to Know About Selling Your Products on Amazon

Amazon has become one of the largest online retailers and wholesalers globally in the past decade alone. While Amazon originally promoted and sold books and other types of reading material, it now caters to individuals who are interested in purchasing billions of products worldwide.

Getting into Salesforce? A Handy Guide for Beginners

There had been a significant surge in terms of cloud computing and data technologies in recent times, and Salesforce is one major CRM platform that leverages to benefits of these advanced technologies the most. Here in this article, we are trying to introduce the newbie business administrators and workforce into Salesforce to get them to know more about Salesforce and its uses. Why are companies in constant hunt of Salesforce experts to streamline their business processes?

Strengthening Your Referral Network

Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours. As an eldercare placement agency, I’ll outline five universal practices we wish our business partners would implement.

5 Tricks that Work When Cold Calling the C-Suite

Cold calling the c-suite happens in the early stages of the selling process and is the ability to make things happen. No, cold calling is not a thing of the past. There is enormous potential in cold calling higher-level executives. Don’t dismiss this useful tactic. Instead, learn to exploit it.

Speaking to Your Audience Using the Kolbe Index

The Kolbe Index is an assessment that measures an individual’s problem solving/decision making instincts. According to Kolbe Wisdom, there are 4 types of decision makers in the world.

New, Enhanced, and Unique Sales Technology For Your Business

The sales field is a competitive landscape where seizing just one opportunity to be a step ahead can make or break a business. Much like the sales industry, the technology industry is always changing and new efficiencies are being created every day. These tech advancements have bled into the sales field and new forms of technology are being incorporated to help businesses achieve the advantage they are always on the hunt for.

15 Ways to Find Clients and Make Your Business Successful

When it comes to building a business, the number one question I hear most often is, “How do I find clients?” There is good reason behind this, since, if you don’t have clients or customers, you don’t have a business.

The Difference Between Marketing and Sales

The terms “marketing” and “sales” are often used interchangeably, yet they are two separate things. Sales people are called marketers by almost everyone. While the two work in synergy, there is a difference.

Old School Offline Marketing for Your Small Business

We all get burned out on the Internet every now and then. It’s natural. All of these online forums in which we participate pull us in ten different directions at once. When you put down your phone, there are plenty of offline practices left to consider that will expand your customer base, improve customer experience and make your business a more appealing place to be.

You’ve Got Your Online Leads, Now What? 10 Quick Tips to Help You Better Handle Leads

So, your marketing professional created a terrific lead generation program for you producing select prospects. Now what?

How to Make Marketing Your Brand More Manageable

Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers.

The Reality of Sales: How to Get Clients

The reality of sales is that it’s a numbers game, and it takes some persistence. My process has three parts: get seen, build credibility, and reel clients in.  

Want to Be a Marketing Master? Try these Moves

In marketing, the little things can make a big difference. While the big picture is important, you often can’t get to the big picture if you don’t take every part of your marketing perform to its fullest potential.

Store Exteriors: How to Make Your Building More Appealing

Every store owner knows that sometimes it can be difficult to get people in the door. As everyone knows, having no sales means certain death for a business. No matter what you’re selling, it is always important to draw your customer in with an attractive and relevant storefront that tells the world you’re open for business.

5 Mistakes Entrepreneurs Make Trying to Get Clients

Most of my clients want one thing: more clients or customers. They feel like they don’t have enough clients or customers in their businesses, and I certainly know how they feel, having been in their shoes myself. I’ve had to learn a few lessons the hard way on my own journey to getting more clients.

Step Up Your Sales with These 5 Timesaving Tools

Sales is a numbers game. The more customers you are able to reach, the more sales you will ultimately make. While there are limits to how quickly you can execute a sale, there are tools that can help make your sales process more efficient and effective.

How Can I Get More Clients from Network Marketing?

Network marketing is one of the most powerful and fastest ways to build relationships and get clients for your business. There are a number of networking meetings and opportunities out there. Finding the right ones will be super important for the success of your business.

What Happens When You’re Consistent in Your Business?

Many people start a business and then give up too soon. They ask a couple of people for sales, then they give up when they don’t get as many as they’re hoping for. The reality is that it takes being consistently consistent and a lot of asking to get to those large sales numbers that everyone talks about as being possible.

Want to make more money? Set Goals.

There are a few things you can do in business that nearly guarantee you’ll make more money. One of those things is to set goals in your life and in your business. They can be quite simple or they can be rather complex. 

How to Improve Home-Based Business Sales in Three Easy Steps

Generating sales with a home-based business is not a task easily completed overnight. Growing the number of customers and followers you have with your business is essential before you begin attempting to increase the amount of revenue you need. Knowing how to boost home-based business sales is ideal.

Become a Market Leader

Competition is very tough in almost any market. Add some volatility of market conditions influenced by politics, tough economy, and other critical factors, and you’ve got one big mess to take care of in business. That is, in case you don’t have the right type of plan having the appropriate strategies to execute it. But should businesses wait out better market conditions before making any important decisions in investments as well as expansion?

How to Build an Amazing Facebook Group

I’ve built my Facebook Group, the Women’s Entrepreneur Network, on Facebook up from 0 to over 60,000 members in just over 2 years.  It has been an amazing experience in a lot of ways, and I’ve learned so much while growing the group.

Why Every Business Needs a Good PR Campaign

Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why.

What’s the Secret to Getting People to Buy What You’re Selling?

On the subject of selling, one of my favorite sales gurus, Kendrick Shope, says “All things being equal, friends buy from friends. All things being unequal, friends still buy from friends.”  There is one little secret to getting people to buy what you’re selling.  

How to Get Clients? It’s Not a Deep Dark Secret

How can you start getting leads consistently in your business?

Building a Pipeline: 5 Ways to Get a Consistent Supply of Customers

Imagine this – May was your best month ever in business. By July 1st, you are trying to figure out where all of the customers went. I’ve heard it, seen it and lived it – over and over again. Feast and Famine. What if you could change things so that you have a more consistent supply of customers in your business?  

What’s All the Hubbub About a Sales Funnel? How Do They Work?

Okay, so what is a sales funnel anyway? Sales funnels are just about the hottest thing in marketing these days. People throw around words such as lead pages, landing pages, drip campaigns, webinars, and email blasts like they’re candy or something.  

Never Neglect These 8 Top Elements of an Effective E-Commerce Website

Your e-commerce website is the outlet that customers use to purchase your products and services. If you don’t have the essential elements that an e-Commerce site needs, you will surely be losing sales opportunities.

Don’t Make These Social Media Mistakes – What to do Instead

I see a lot of entrepreneurs making some basic social media mistakes that are easily avoided entirely, and that are costing them quite a bit of money. Here are some common social media mistakes entrepreneurs make when trying to promote their business, and what you should do instead.

Understanding the Science of Attracting Customers to Your Business

Discovering exactly what customers find most appealing has always been a challenge for business marketers. A glimpse into behavioral psychology, however, has offered some insights into why customers choose one business over another.

My Comprehensive Guide for Finding New Clients on Facebook

Let me preface this by saying that there are several general ways to get clients. I’ve written general articles in the past on how to get clients using Facebook, but this will be a more comprehensive guide.

It’s True, Facebook Likes Don’t Matter. But Here’s What Does.

So many entrepreneurs are focused on numbers and results in their businesses. That’s a good thing. But there may be a point where we are measuring numbers and focusing on numbers which don’t actually lead to an increase in sales or visibility for our businesses.

Business Branding: How to Make Your Company Really Stand Out

In 2017, the market is positioned in such a way that anyone can easily get started building a business. The competitive nature of business can be enough for many people to fail or give up. However, if you’re strategic in your business branding approach, you can stand out from the crowd and be successful.

It’s Time to Jump off the Proverbial Cliff of Your Comfort Zone

Often in business we want results but are reluctant to push ourselves beyond our comfort zone. Sometimes we start to achieve more growth when we make ourselves the most uncomfortable. And that is when we start to see that massive growth.

Trade Show Tips: How Pros Get Their Business Name Out There

At large industry trade shows, your business may be competing for the attention of guests. There could be hundreds of other businesses there competing against you, which means you need to get your name out there to get noticed.

Social Media Marketing Pet Peeves: Avoid these Mistakes

A lot of people market themselves extremely well on social media. A lot of people really don’t. They get so caught up in trying to make a sale that they can’t figure out why this whole social media thing isn’t working well for them.

6 Tips for Establishing a Solid Online Reputation

As a business owner, you may understand that information posted on the Internet about your company can make or break you. Fortunately, there are some steps you can take to safeguard your company’s reputation and encourage more positive information online.

4 Innovative Marketing Techniques to Boost Your Business

When you look at the ways that modern businesses market themselves, you can assume that most use a combination of web and mobile marketing. Here are four innovative marketing strategies that brands often use to reach their targeted web and mobile audiences.

5 Effective Ways to Prevent Sales Team Burnout

Salespeople, like all employees, feel the stresses of home and work life. Some burnouts occur suddenly, while others can be predicted from a mile away, Either way, make sure you prevent your employees from losing productivity, consider these 5 effective ways to prevent burnouts from the sales team.

Make Your Customers Comfortable; Keep Them Coming Back

When customers feel comfortable in a business, they return. Ensuring your customers’ comfort is a smart, low-cost investment that pays off.

How You Can Optimize Your Company’s Profit Margins

What business owner wouldn’t want to continuously widen their company’s profit margins? The bigger the margin between profits and expenses, the bigger the differential you get to pocket or the more gasoline you get to fill your company’s tank to accelerate growth. Achieving these fat margins on a consistent basis, however, takes the right elements meshed and executed precisely.

A Cohesive Marketing Strategy Can Help You Reach Your Goals

All too often I see businesses taking a spray and pray approach to their marketing strategy. Unfortunately, this can be a very costly maneuver, and it can also take a lot of time to manage.

How to Get Your First Speaking Gigs

Becoming a public speaker is something that many aspire to but few take action on. Whether you are a direct sales consultant who would like to speak for leads, or a leader and a trainer ready to take that next step, getting that first speaking engagement on the calendar may be daunting.

5 Benefits of Growing Your Business With Online Marketing

The Internet has opened up a world of possibilities for businesses and has made connecting with existing clients and potential clients easier than ever before. When it comes to the benefits of internet marketing, there are five that always come to the forefront as the most important.

Top 4 Ways to Grow Your Customer Base Organically

Business expansions that are predominantly driven by paid advertising and other expensive services from third-party providers tend to be unsustainable. They may give you the clients and profits you need in the short term, but it’s only a matter of time before expenses overtake profits. Organically growing your customer base may take longer than their paid counterparts, but it’s definitely a more worthwhile path to pursue.

4 Signs a Sales Position is Perfect for You

The sales floor is where all the action is. When you are standing before the customer and negotiating a price to close on, that is when you know you are truly in a position to make or lose a sizable sum of money. The difference in performance in sales opportunities is so dramatic that it begs the question of what makes one truly fit for a sales position.

Tips for Making Connections with Other Small Business Owners

Making connections with customers is the first priority of many small business owners. The second big priority should be making connections with other small business owners. If you aren’t sure where to start, here are some ideas to help you get started making those connections.

Holiday Marketing Dos and Don’ts

For small business retailers, the holiday season is one of the busiest and most profitable of the whole calendar year. The weeks between Thanksgiving weekend and the end of Hanukkah bring out more shoppers, en masse, than any other time of year. Implementing a well thought-out holiday marketing plan is essential to optimize all the hustle and bustle of the holiday shopping season.

How to Find the Best Marketing Strategy for Your Business

Sitting down to create a marketing strategy means that you need to focus on your niche. Creating a general marketing strategy that could work for any business will not help you to best plan to represent your company. Developing a plan that specifically addresses the needs of your company can help you to see a surge in profits.

Mindset and Problem Solving in Your Business

Mindset isn’t just the latest buzz in the entrepreneurial world; it’s a real thing. Mindset is a beautiful and important thing when you’re growing your business. But mindset is only part of the equation.

Secrets to Building Your Brand from the Bottom Up

Branding is an important consideration when you’re just starting your business. If you get it wrong, it can drag your entire company down instead of helping it grow. You’ll thank yourself later if you spend the time now to come up with an original visual identity for your brand. After you create your preliminary visual branding, you’ll also need a marketing strategy that clearly communicates your brand’s image to your audience.

How to Keep Your Company Ahead of Economic Downturns

Economic downturns are hard to predict, but they happen regularly. Some businesses are affected more than others by economic conditions. There are certain steps you can take to ensure that your business doesn’t face catastrophe every time the economy goes south.

Customer Service: Why is the Customer Always Right?

The heart of every business lies in sales, and the key to great sales is competent customer service. Unfortunately, many business owners leave customer service out of the equation. Understand that omitting customer service can have a major impact on the success of your business, especially in today’s highly competitive age.

How to Get Your First Advertising Campaign Up and Going

Starting a new business can be a fun and exciting adventure, but many new entrepreneurs only focus on creating their product or service. It does not matter how great your products are when you don’t have the proper advertising campaign in place.

How Successful Will Your Business be in 10 Months?

One of the most heartbreaking and frustrating things for me as a business coach is seeing people who are stuck in a rut and not making progress in their business. People tell me that they’re stuck, that they haven’t gotten any clients, or haven’t gotten enough clients. It’s heartbreaking to hear.

How to Make Your Business More Appealing to Customers

Whether you’re operating a store or an office where you will serve clients, there are a number of ways to attract customers. That said, here are 5 ways to make your business more appealing to customers.

The Best Ways to Improve Your Customer Satisfaction

~by Kara Masterson~ . Customer satisfaction levels can make or break your company. If you aren't catering to the needs of the people who spend money on your products or services, you won't be able to keep them around long-term. Therefore, it is critical that you...

How to Grow Your Brand with Modern-Day Marketing

~by Kara Masterson~ . In today's newest approach to marketing, there is no doubt that growing your brand is tough. In fact, it can be incredibly difficult to know what strategies work in today's world where technology reigns.  Here are four tips to help you keep up...

3 Tricks to Make Showing Up a Piece of Cake

~by Haley Lynn Gray~ . Chances are, your clients are out there looking for you. They NEED you, they want you, and they can’t find you unless you show up. You have to show up and let them know you exist, but that can be a pain in the butt. I mean, seriously. Who wants...

How to Increase Your Twitter Following

~by Haley Lynn Gray~ . A few months ago, my Twitter account had about 580 followers. As of this week, I’ve crossed solidly into the 10,000 territory, with the number of followers growing daily at an impressive rate. In order to accomplish this, I had to change the way...

Top 15 Ways to Get Your Business Visible

~by Haley Lynn Gray~ . I’ve said it at least a thousand times… “If your potential clients don’t know you exist, they can’t do business with you”. So you have to get yourself out there and let your clients know that you actually exist. Getting your business visible...

How to Attract Potential Advertisers to Your Business

~by Lizzie Weakley~ . One of the best ways to increase your revenue stream is to accept ads from advertisers. While the idea is simple, it’s not as easy as advertising on your site that ad placements are for sale. In order to bring in advertisers, you must give them...

How to Turn Your Clients into Raving Fans

~by Haley Lynn Gray~ . Your current clients are your best referral sources and resources for more clients. If you treat them well and provide good customer service, they’re likely to thank you many times over and help you grow your business by leaps and bounds. But,...

How Often Do You Need to Follow Up With Prospects?

~by Haley Lynn Gray~   There are some interesting studies and statistics out there that seriously affect your closing rates. They are why I tell you to follow up with a prospect until they either tell you to go away, or they die. (Because in the senior home care...

How to Set and Talk Price for Your Service

~by Haley Lynn Gray~   If you’ve been in business, you’ve been right at that point where you get the question from a prospect, “How much does it cost?”. One of my preferred tips for sales is to avoid talking about price until we’ve established exactly what it is...

Following Up with Prospects Can Be a Pain

~by Haley Lynn Gray~   Following up is one of the most critical pieces in the sales process. It works, yet it is one of the pieces that people tend to put off, ignore and do the least. I’ve certainly been one of those chief offenders myself at various points.  ...

How to Increase Your Close Rate on Leads by 80%

~by Haley Lynn Gray~ Are you wondering how you can increase your close rate with prospective clients? There is one simple tip I can give you that will help you close about 80% more clients. The tip? Following up after a call with a client. Statistics show that if you...

My Surprising Tool to Help Bring in More Clients

~by Haley Lynn Gray~   There are so many things you can do to bring in more clients. There are tools, and more tools. But what if I told you that there’s a simple thing you can do that will get people on the phone with you? - A chance for you to determine if the...

Why Telling Your Story is So Powerful

~by Haley Lynn Gray~ How good are you at telling your story? As a proper, professional woman, I have had it drilled into my head that nobody is interested in your story. The kid stories need to stay at home, and whatever you do, don’t talk about what it took to get...

Teams Are Stronger

~by Haley Lynn Gray~ How many times have you just done something because it was faster to do it than to rely on someone else? How many times, because you could do it better, or you didn't feel like communicating with someone else or dealing with them? Would you...
Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Revive Sales in a Struggling Business

How to Revive Sales in a Struggling Business

Every business can face struggles from time to time, so if your business is having difficulties, don’t let it cause you too much stress. Figuring out ways to revive your sales when your business has been slow can be a great way to direct your mind towards more useful tactics and overcome the challenges you are facing.

E-Commerce Strategies That Can Help Your Business Sell More

E-Commerce Strategies That Can Help Your Business Sell More

E-commerce has enjoyed an unexpectedly large boom this year, one of the few easily identified positive aspects of doing business in a global pandemic. With the holiday season upon us, it’s likely only to continue to gain momentum. Of course, just because online business transactions are booming doesn’t mean that you should be complacent with your strategies.

Why Experiential Marketing Is A Must In 2020

Why Experiential Marketing Is A Must In 2020

Today, more shoppers than ever before are actively using digital assistants and voice-activated devices like Google Assistant and Amazon Alexa. The two companies have so far sold more than 27 million devices in the U.S. alone. Apple’s Siri, on the other hand, has over 500 million users throughout the world. Besides the widespread usage of voice-activated devices, consumers are developing a high level of comfort and trust towards them.

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Expand the Services Your Hair Salon Offers

How to Expand the Services Your Hair Salon Offers

Running a successful hair salon involves staying attuned to the evolving needs and preferences of your clients. One effective strategy to keep your business thriving is by expanding the range of services you offer. By diversifying your offerings, you not only attract...

Boost Your Local Business: 21 Effective Local SEO Tips

Boost Your Local Business: 21 Effective Local SEO Tips

Opening a local business takes a lot of effort and investment in terms of time and money. However, it is not enough to have a physical address and hope for customers to come flooding in. It is crucial to optimise your local business’s online presence by using effective local SEO strategies. Local SEO is the process of optimising your website and online presence to attract more traffic and customers from local search queries. In this blog post, I’ll dive into 21 effective local SEO tips to help boost your local business.

Evolving Your Small Business to Avoid Disaster

Evolving Your Small Business to Avoid Disaster

Meet Adil Altaf, a passionate author, leisure traveler and a budding entrepreneur with an insatiable curiosity for life’s mysteries, Adil finds inspiration in the wonders of science, the marvels of nature, and the intricacies of human existence

Video On Demand Vs Live Streaming: Top Benefits, Uses & Options

Video On Demand Vs Live Streaming: Top Benefits, Uses & Options

VOD and Live Streaming are essential in digital media. VOD is convenient and diverse, while Live Streaming offers real-time engagement and monetization. VOD app development adds to the landscape. Knowing their differences empowers viewers and creators in the digital era.