How to Up Your Social Media Marketing Game

Social Media Icons
July 18, 2019
76 / 100

Whether you’re engaged in B2B or B2C business, social media is, hands down, a big part of the marketing world  at this point. Anyone stubbornly refusing to get into the social media game is missing out on a huge source of potential customers, contacts, networking, and sales opportunities.

Even if you already have a presence on any and every social media platform, though, that doesn’t automatically mean you’re using them to their maximum effectiveness. In fact, it’s quite easy to underutilize most social media platforms if you don’t sit down and create a strategy for your social media marketing efforts first. If you find that your social marketing is uninspired, underwhelming, or even worse, nonexistent, here are a few suggestions to help you up your social media marketing game.

Use Relevant Platforms

If you’ve spent any time using social media in personal pursuits, you’ve probably found that not all social media platforms are equal. The same truth goes for social media marketing, as well. That’s why you want to make sure that you’re using each platform in the right way. How do you know what that right way is? Let’s break it down:

  • Facebook is an excellent place for back and forth discussion and the sharing of views of all kinds, from ethics and social welfare to politics, sports, and so on.
  • Twitter is a quick yet shallow way to interact with others, often providing a cutting-edge perspective on recent or even live and unfolding events.
  • Reddit, like Twitter, is another text-driven social media outlet that provides opportunities to drive traffic to your site through conversations and links.
  • Instagram is an ideal place for companies to utilize videos and images in order to share visual posts about products and offerings.
  • Pinterest is another excellent platform for visual social media posts that also has the ability to link through and drive traffic to your site.

Be Social

A key to using social media effectively is actually caring about the quality of the content you’re publishing. Just because most of your posts will disappear into the black hole of the social world within days (or even hours) of publication doesn’t mean they won’t make an impression on quite a few people before that time.

Posting poor quality content is a critical mistake that far too many marketers make as they focus on strategies, SEO, and other back-end concerns. Don’t fall into the trap. Make sure your posts contain quality content that is appropriate to the platform, your audience, and your marketing message.

Look for Influencers

Influencers are popular social media personalities with a following they interact with. Many businesses work with influencers, compensating them to promote their brand and products to their followers.

Marketing through influencers has been on the rise for years now. This is especially true with platforms that easily facilitate the practice, like Instagram, which saw more than a 39% rise in influencer marketing in 2018 alone.

All that’s required to begin using influencers in your marketing strategy is to set aside an influencer budget (it doesn’t have to be huge, a few hundred dollars is a good starting point) and then start networking and reaching out to personalities who have a significant following within your niche. Levels of compensation will vary depending on the size of their audience, and you can always try to haggle down prices or create bundles of “discounted services” depending on what they offer. Just make sure you do so respectfully, as you want them to have a good opinion of the entire experience that will encourage them to represent your brand in as positive a light as possible.

As a final note, although finding larger influencers who will work with you is always great — when you can afford them — many companies, great and small, are also effectively executing marketing strategies that consist of a cobbled-together team of “micro-influencers” who have no more than a few thousand followers apiece. This opens up the doors for smaller companies with tighter budgets to still find ways to get in on the influencer marketing game.

Customer Service

Don’t assume that all social media activity is for is gaining new customers. Often the most efficient use of your time can be spent tending to existing clients. Social media offers a uniquely powerful conduit for personalized customer service. It allows you to tend to customer concerns and respond to feedback in real-time.

This practice of taking the time to care for existing customers over social media is extremely effective. In many ways, it can be compared to the business practice of account management, as both practices have the distinct purpose of following up with customers and clients after a sale in order to provide a long-term, personalized business relationship. This personalized attention is flattering to customers and can yield many different benefits. For instance, it opens up the possibility of repeat business, referrals to family and friends, or quality feedback that provides valuable data for future decisions and improvements.

Create Social “Events”

Finally, don’t be afraid to get creative with your social media promotions. Posting content that is aimed at creating interactions with potential customers can be an excellent way to stir up a general buzz.

For instance, if you have a significant following on a particular platform, offer a product giveaway, gift card, etc. on your profile. Have those who are interested like, comment, share the post, and so on in order to help spread awareness of the event — and your brand as well. Once the competition is done, pick a winner from the pool of entrants who followed the rules of the giveaway.

Another option is to create a giveaway or other social media event that incorporates several companies within your niche. Try to avoid direct competitors. Instead, look for companies that complement the services you offer. If you sell a line of designer clothing, look for a fellow company that creates skin-care products, designer jewelry, etc. and see if they’ll join in the cross-promotion extravaganza.

Taking Advantage of the Power of Social Media

While social media should never be the only part of your online marketing strategy , it should absolutely play a key role. Though things like a company blog or paid ads can be productive, nothing beats the interactive element that most social media platforms offer. They allow the “human side” of your company to shine, provide opportunities for stellar customer service, and can be an excellent source for repeat and new customers alike.

Categories

More Posts:

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

Marketing Moves to Make in 2023

As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing...

Explaining the What, Why, and How of Strategic Alliance

A strategic alliance is a business arrangement in which two or more companies come together to form a partnership to pursue a common goal. By teaming up, these companies can leverage each other's strengths and resources to achieve their objectives more quickly and...

How to Prepare For a FISMA Audit: 5 Steps

The Federal Information Security Management Act (FISMA), which was initially passed in 2002, mandates that all federal agencies implement, manage, and monitor policies to protect sensitive and confidential data.  Since then, the National Institute of Standards and...

What exactly is EDDM, and is it suitable for your marketing needs?

Every business, large or small, wants something to promote: a new product, an upcoming event, or perhaps changes to its services. Traditionally, marketing campaigns have relied upon methods like television commercials, print ads in newspapers and magazines, or online...

8 Video Marketing Tips for Startups

Video marketing is one of the most effective ways to reach your audience, especially when you are a startup. It is a cost-effective and compelling way to create content that you can use and repurpose on multiple platforms. Making the most out of your video marketing...

11 Technology Trends to Improve Your Marketing Strategies

In 2020, many industries were at a standstill due to the Covid-19 pandemic. To help keep businesses afloat and their brands relevant despite these uncertain times, marketers were forced to embrace technology. Since there were lockdowns and safety measures, companies...

How To Conduct An Instagram Competitor Analysis

As an entrepreneur, it’s best to keep in mind the following: in a world where brands and businesses compete for attention, you must have the right strategies to stay on top of your game. Analyzing competitors is one of the few proven ways of replicating the success of...

Industries That Need to Think More About Their Marketing

Marketing is an essential part of every successful business industry. However, some industries need to up their marketing game in order to have more successful interactions with clients. Here are just a few of the industries that should increase their marketing...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.

How Startups Can Ensure Health and Safety at the Workplace

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.

Product Mistakes You Might Be Making at Your Business

Product Mistakes You Might Be Making at Your Business

Running a business isn’t easy, and making product-related mistakes can cost your company time and money. From creating products without doing market research to holding excess inventory or failing to file patents, there are numerous pitfalls that you need to be aware...

Occupational Hazards That Come With an Office Job

Occupational Hazards That Come With an Office Job

Working in an office can be a great way to make a living, but it also comes with certain risks. Sitting at a desk for long hours and staring at screens can lead to physical ailments that not only cause discomfort but could eventually lead to more serious health...

How to Make Your Social Media Campaigns More Relevant

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

Work Hazards Common Among Office Workers

Work Hazards Common Among Office Workers

Working in an office environment may seem like a safe job, but there are still a variety of hazards that can put employees at risk. Taking the necessary steps to prevent these risks and protect oneself from potential harm is essential for any office worker. Let's...